Souhila Hamiham

UX Designer • Product Designer • Brand Designer • Toronto, ON, CA

Wordpress

Figma

UI/UX Design

Web Development

Marketing

Copywriting

Brand Strategy

Available for hire fromNegotiable

Contracts

UX/UI Web Designer & Digital Specialist

As a UX designer and digital specialist, I combine my expertise in web design, branding, and digital marketing to help businesses build strong online presences. I specialize in creating user-centered experiences, including WordPress development and SEO, with a focus on enhancing user engagement and functionality. With a strong background in UX design, I work collaboratively to deliver impactful, high-performing digital solutions for clients across various industries.

Projects

Web Design and Development

Website designed and developed entirely on WordPress for a Tango Club based in Barcelona, Spain. English and Spanish.

Web Design

Website designed entirely on Figma, for a B2B AI business platform based in California.

Work History

Founder, Web & UX/UI Designer

WPSouSelf-owned digital studio, providing custom web solutions, UX design, and digital marketing strategies for businesses, entrepreneurs, and brands worldwide in English, French and Spanish. With a strong foundation in WordPress development, SEO, and branding, I help clients build high-performing websites and establish a strong online presence. Services include: • WordPress Development & Design: Custom website creation, redesigns, theme customization, and performance optimization. • UX/UI Design: Creating intuitive, visually appealing digital experiences that enhance user engagement. Graphic Design & Branding: Brand identity and marketing assets for a cohesive visual presence. • Marketing & SEO: Website optimization, content strategies, and social media marketing to boost visibility. • User-Generated Content (UGC): Authentic content production to strengthen brand engagement. • Social Media Management: Content creation, strategy, and audience growth across multiple platforms. • Website Maintenance & Fixes: Troubleshooting, security updates, and sysadmin support for WordPress sites.

UX/UI Product Designer

NomadxLiveFreelancerAs a UX/UI Product Designer for NomadxLive, I focus on crafting seamless digital experiences for the hostel’s app and website. My responsibilities include: • Leading UX design and research for the property app, connecting booking, co-working spaces, gym and reservations in one place. • Improving the website’s UX/UI on Webflow, to enhance usability and functionality. • Designing marketing assets like review posters when needed. • Creating prototypes in Figma.

Web Designer

WPJohnnyDec 2023 - May 2024 • 6 mosAs a Web Designer at WPJohnny, I contributed to enhancing WordPress sites for various clients by focusing on performance, security, and ease of use. My responsibilities include, but are not limited to: • Implementing WordPress themes for clients. • Optimizing WordPress websites for performances and scalability. • SEO and Web management with cross-functional teams. • Maintain, update and implement security measures on WordPress websites. • Content migration into Gutenberg Blocks in WordPress.

User Experience Designer

FundEvolveFreelancerJun 2023 - Oct 2023 • 5 mosConsulting project with FundEvolve, a web-based platform that enables Financial Advisors to service clients in an economical & transparent way. It opens the path for millennial women to establish and meet their savings and investment goals, educates them and builds their financial community. In this project, I worked specifically the onboarding experience, the overall visuals and functionalities of the platform, add new features requested by the client as well as rewriting the user interfaces texts when needed. My role as a User Experience Designer include but are not limited to: • Research • UI design • UX writing • Prototype and wire-framing

Client Success Manager

Rumi TechnologiesContract EmployeeJul 2024 - Mar 2025 • 9 mosRumi is a SaaS platform that provides AI management solutions for educational institutions, helping schools and universities monitor, regulate, and integrate AI into classrooms and academic work. The platform supports educators and administrators in maintaining academic integrity while optimizing AI-powered learning. My responsibilities include, but are not limited to: • Managed client outreach, demo calls, and onboarding to ensure a seamless transition for new users. • Implemented Webflow updates and UX improvements in Figma to enhance product usability. • Led email marketing campaigns, content writing, and webinar hosting to drive client retention and acquisition. • Represented Rumi at industry conferences and events in Ontario, Canada, and California, USA. • Worked directly with the CEO to ensure all projects ran smoothly and efficiently.

Bilingual Digital Marketing Specialist

Ontario Ministry of EducationJul 2020 - Jul 2022 • 2 yrs 1 moOfficial Languages Programs - Bilingual position • Write and design promotional content (pamphlets, email campaigns, ads, guides and other initiatives) for official national and provincial governmental use both in English and French. • Worked closely with provincial coordinator to develop new marketing strategies that increased the number of participants to our programs. • Managing provincial and national email campaigns as well as growing the mailing list. Tracking, collecting and analyzing campaigns data and constantly optimizing to increase conversion rates. • Managing, conducting and executing paid traditional and digital marketing strategies. • First and direct contact with participants, parents and partners to solve issues or questions.

French Language Assistant

The Odyssey Language Assistant ProgramSep 2019 - May 2020 • 9 mosAs a French Language Assistant in the Odyssey Language Assistant Program, I worked collaboratively with teachers to support French language development in the classroom. My responsibilities included: • Classroom Activity Preparation: Designed engaging activities to help students enhance their French-speaking skills through interactive methods. • Encouraging Language Practice: Used creative games and real-life situations to motivate students to practice French in a fun and respectful manner. • Leading Activities: Led classroom activities in collaboration with teachers or worked with small groups of 2 to 10 students to provide focused language instruction. • Assessing Student Needs: Worked closely with teachers to evaluate students' progress, identifying areas for improvement and adjusting learning strategies accordingly.

Education

Concordia University

UX Design, Design and Visual Communications, General2023

Vanier College

DEC, Languages and cultures2016 - 2018

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