Stacy Wu

Graphic Designer • Creative & Brand Strategist • Product Marketing Manager • San Jose, CA, US

UI/UX Design

Adobe Creative Suite

Graphic Design

Design

SQL

Lightroom

Figma

HTML/CSS

Python

Illustrator

Photoshop

Adobe Creative Cloud

Marketing

Market Research

Attention To Detail

Organization

Time Management

Adaptability

Collaboration

Available for hire fromNegotiable

Marketing enthusiast with creative experience

Hi! My name is Stacy Wu, and I am a recent graduate in Business Administration from Cal Poly San Luis Obispo. I specialize in UI/UX Design and marketing. Throughout my experiences, I have realized that my top strengths are working in a team to achieve a goal, connecting with others, identifying patterns, and being creative.

Projects

Happy Acres-Website Rebrand

Revamping the Happy Acres Online Experience

Work History

UI/UX Designer

HiView SolutionsJun 2023 - Present • 1 yr 4 mos- Designed two Chrome extension applications for Google Workspace and refined messaging and copywriting for enhanced user engagement, strategically targeting market gaps and addressing user and business requirements. - Optimize website conversion rates by 25% by optimizing content placement and CTA phrasing. - Utilized heat mapping data to analyze user behavior and optimize information hierarchy for improved scannability. - Collaborate cross-functionally with software engineers and business teams to design and transition a product from free to paid, optimizing development processes and delivering user-centric design solutions that boosted revenue.

Marketing Assistant

Cal Poly San Luis ObispoApr 2022 - Dec 2023 • 1 yr 9 mos- Boosted reader engagement of department newsletter by 19% through monthly assessment of high performing newsletter content data and doubling down on winning topics. - Developed weekly executive level newsletter content distributed to 500+ department leadership, faculty, and students. - Organized department events while spearheading the creation of marketing materials including posters, emails, and surveys to enhance engagement and communication efficacy.

Managing Director

Poly Canyon VenturesMay 2022 - May 2023 • 1 yr 1 mo- Evaluated business viability through strategic assessment of competitive landscapes, market conditions, and verifying customer needs of 7+ investment opportunities. - Managed a team of 5 investment analysts by delegating tasks to evaluate startup viability resulting in total investments of $15K in startups valued up to $40M and to advise start-up fundraising processes that resulted in the closure of almost $500K.

Management Consulting Intern

Capgemini InventMay 2023 - May 2023 • 1 mo- Presented product development and brand strategy recommendations to C-Suite Executives, leveraging deep insights into customer behavior, industry trends, competitor landscape, and long-term business objectives gleaned from analyzing 5 comprehensive market research reports and databases. - Partnered with cross-functional teams to resolve a business case centered around EV manufacturing in the US, utilizing agile methodologies to efficiently navigate through product development phases ensuring effective outcomes.

Education

California Polytechnic State University - San Luis Obispo

Bachelor's Degree, Business AdministrationSep 2020 - Dec 2023

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