Stephanie Ogozaly

Social Media Marketing Specialist • Content Marketing Manager • Willow Grove, PA, US

Content Writing

Ghost Writing

Blog Writing

eBooks

White Papers

Content Strategy

Writing

Content Creation

Available for hire fromNegotiable

Contracts

Content Chameleon ᘛ⁐̤ᕐᐷ | Jargon Translator | B2B Marketing Writer, Content Marketing Manager, and Content Strategist

I'm Stephanie — a senior content marketing manager with 10+ years of combined experience in marketing & journalism. I'm on a mission to kill jargon. I've been called the "content chameleon" for my ability to move between content types, multimedia tools, and marketing channels. If there's a story, I'll find a way to tell it. Over the years I've worked across a variety of industries, including cybersecurity, SaaS, healthcare, data as a service (DaaS), WebOps, foodservice, social games, and staffing & recruiting among others. I nerd out on speaking my audience's language and creating unique brand voices.

Projects

Bridging the Gap: How to Win the Cybersecurity Skills Shortage

An eBook detailing the state of the skills shortage in cybersecurity and how to build a program.

What is CI/CD?

A white paper outlining the fundamentals of continuous integration and continuous delivery.

Social Media Portfolio

A collection of social media posts, memes, and ads from brands in a variety of industries, including cybersecurity, SaaS, WebOps, and others.See More

Groupon Case Study

A case study on how Groupon reduced agent training times and improved quality of service and first call resolution rates.

7 BS "Facts" About Cybersecurity Everyone Thinks Are True

A blog post detailing popular myths in cybersecurity and why they're not true.

Managing (and Surviving) Vendor Security Questionnaires

A blog post on tips and best practices for making vendor security questionnaires more manageable.

Work History

Account Executive (Content Marketing)

Mak & GerMar 2014 - Dec 2017 • 3 yrs 10 mos• Increased HubSpot Contacts from social media by 396% from 2015-2017 for DaaS client, as well as increased clicks from social media by 21% in that time period • Increased HubSpot Contacts by 700% and landing page conversions by 30% over a 2-year period for DaaS client • Increased Facebook followers by 115% over a 5-month period for allergy practice client • Researched and wrote inbound marketing content, including social media, landing pages, blogs, eBooks, infographics, web copy, email messaging, videos, press releases, etc. • Managed daily content publishing across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn • Utilized HubSpot to create blogs, landing pages, social posts, and follow-up email campaigns to capture and nurture leads • Created and executed quarterly content calendars for multiple clients, including deliverables

Content Specialist

GreyCastle SecurityMar 2018 - Nov 2020 • 2 yrs 9 mos• Developed brand voice and actively led content creation for blogs, social media, eBooks, newsletters, videos, sales enablement, email marketing, and ad hoc projects • Updated content strategy to increase average time spent on blog pages in Q2 2019 by 68% and doubled users from organic search from Q2 to Q4 2019 • Improved content distribution tactics to increase clicks to branded content by 71% in 2019 • Wrote copy and messaging across organic social media platforms, improving user engagement by 7% on Facebook, 64% on Twitter, and 42% on LinkedIn in Q4 2019 • Collaborated with internal and external teams (services/technical, product, sales, marketing, design) to develop messaging strategies and thought leadership programs • Implemented video marketing strategy and led the filming and editing of video content • Conducted marketing campaign analysis and presented strategic recommendations

Solutions Marketing Manager

amazed.ioDec 2020 - Dec 2021 • 1 yr 1 mo• Improved overall landing page conversion rate to 11% • Increased views to landing pages by 76% • Established lead nurturing program and defined SOP for HubSpot workflows • Set the vision for content strategy and drove development of key marketing messages • Partnered with platform/product, sales, and technical teams to identify market opportunities and tell customer stories

Senior Content Marketing Manager

ZingtreeDec 2021 - Oct 2022 • 11 mos• Defined brand voice/tone and used corporate storytelling best practices to create blog posts, eBooks, videos, memes/GIFs, and social media copy to tell branded SaaS stories • Grew LinkedIn followers by 72% and Twitter followers by 12% over a 9-month period through audience research and updating content strategy • Wrote case studies by interviewing team leads from client organizations, including Fortune 500 and Fortune 1000 companies

Education

Utica College of Syracuse University

Bachelor's Degree, JournalismAug 2006 - May 2009

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