Supal Desai

Content Marketing Manager • Email Marketing Specialist • Social Media Marketing Specialist • Chicago, IL, US

Email Marketing

Content Creation

Blog Marketing

Blog Writing

Website Management

HubSpot

Klaviyo

Brand Strategy

SaaS

B2B Marketing

Digital Marketing

Websites

SEO

Search Engine Marketing

Available for hire fromNegotiable

Contracts

B2B marketer with 7+ years experience in SaaS, AI, and Services.

With over seven years of B2B marketing experience in SaaS, AI, and services, I excel in refining go-to-market processes and crafting compelling messaging and positioning for product launches. I specialize in building and maintaining knowledge bases, writing SEO-optimized blog content, and driving growth through multi-channel lead generation campaigns. My strategic approach has significantly increased qualified leads, brand awareness, and customer retention rates. Notable achievements include a 33% increase in annual subscriptions for a SaaS company. I am passionate about leveraging my expertise to help innovative companies achieve their business goals and build lasting client relationships.

Projects

Ascend Coaching

Increased inbound leads by 68% through ghostwriting LinkedIn posts for Ascend Coaching's CEO and crafting engaging website content.See More

Ellequate

Boosted organic traffic through the creation of SEO-optimized blog content and the optimization of website copy for search engines, resulting in a notable increase in online visibility and user engagement.See More

EDO, inc.

Developed an industry-leading newsletter with a data syndicate for EDO, Inc., driving warm leads and significantly elevating brand awareness within the target market.See More

Work History

Product Marketing Manager, Growth & Ecommerce

ActiveCampaignLead the development, planning, and execution of the companys first Go-to-Market (GTM) process, overseeing and onboarding of internal stakeholders and partners, and ensuring alignment across the organization. Craft compelling messaging, and positioning, and create full-funnel in-app marketing programs that convert, educate, and retain customers. Design and facilitate in-app experimentation to optimize conversion and adoption rates, identify new monetization strategies for the product, and prepare the software for personalized platform experiences for businesses across various verticals. Spearhead trial conversion initiatives through targeted marketing campaigns, A/B testing, and data analysis to identify and implement strategies that effectively guide potential customers through the conversion funnel, resulting in increased trial-to-paid user conversion rates. Collaborate with Business Intelligence team and Customer Org to design and execute comprehensive customer feedback programs, utilizing various methodologies such as surveys, interviews, and feedback loops, to gather valuable insights and identify opportunities for product improvement, ultimately fostering stronger adoption and retention rates.

Director of Product Marketing & Enablement

NorthbeamOct 2022 - Oct 2023 • 1 yr 1 moSpearheaded Go-to-Market (GTM) strategies, overseeing product launches, sales enablement and training programs, and strategic processes to ensure comprehensive product knowledge and resources for marketing, sales, and customer success teams. Initiated and developed the knowledge base, software adoption program, and in-software information modals to enhance user experience within Northbeam software and reduce churn.

Award-Winning Content Creator

Self-EmployedAug 2011 - Dec 2022 • 11 yrs 5 mosAs an award-winning content creator, I have contributed to various projects and initiatives, showcasing creativity and expertise in content creation.

B2B SaaS Product Marketing Consultant

Self-EmployedJan 2020 - Sep 2022 • 2 yrs 9 mosAs a B2B SaaS Product Marketing Consultant, I provided strategic consulting services to clients in the SaaS industry, offering expertise in product marketing and business development.

Product Marketing Consultant

EllequateFeb 2021 - Jul 2022 • 1 yr 6 mosRevamped the company's brand identity to align with AI/ML advancements, which also included executing a highly effective content marketing strategy, featuring case studies, customer resources, and webinars, leading to a notable increase in organic traffic. Furthermore, established strategic partnerships with key players in DEI and AI/ML domains, expanding the company's reach and cultivating impactful customer advocacy programs. Further strengthened the company's reputation by leading social media and email marketing initiatives and further enhancing referral and sales initiatives.

Education

Miami University

Bachelor of Arts - BA

University of St Andrews

Master of Arts - MA

General Assembly

Certificate, Digital Marketing

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