Top Talent like Suzannah are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Suzannah Rubinstein

Content Marketing Manager
Growth Marketing Manager
New York, NY, US
Marketing Strategy
Content Strategy
Messaging Strategy
Product Marketing
B2B Marketing
Brand Strategy
Email Marketing
Growth Marketing
Content Management
Content Writing
Available for hire fromNegotiable
Contracts
Startup marketing leader
Startup marketing leader with 9+ years of experience helping founders of VC funded startups build and scale marketplace and B2B platform companies. Known for bringing products to market, launching new marketing strategies, building robust and effective content strategies, and developing messaging and positioning with a focus on growth. As a contractor, I can help companies set up marketing fundamentals and prove out early tactics before hiring full time marketers to scale what works.

Projects

LeafLink Website

Revamping our website was a big project that I led, from sourcing the agency (Focus Lab) to managing the project day to day, to writing much of the content and directing design.See More

LeafLink List

This is an annual award series I created in 2018 recognizing leading customers based on sales and a few other factors. This award series has become the de facto way to evaluate company performance in the cannabis industry - among many more subjective awards. Forbes wrote in 2020: "For those that are looking for a more objective way to evaluate excellence in cannabis, look no further than LeafLink List" Winners of LL List awards promote that they won via press, social, etc - which creates a ton of brand awareness for LL Sample press: https://www.forbes.com/sites/irisdorbian/2021/11/15/b2b-wholesale-cannabis-platform-leaflink-unveils-2021-winners/?sh=59e72843496f https://www.forbes.com/sites/warrenbobrow/2019/12/14/reflection-time-in-cannabis-end-of-the-decade/?sh=3fc7eeb054d1 https://www.globenewswire.com/news-release/2021/11/18/2337327/0/en/MariMed-Wins-Four-Awards-on-the-2021-LeafLink-List-for-Its-Brands-and-Dispensaries.html https://www.accesswire.com/673314/CLS-Holdings-USA-Inc-Announces-Its-Branded-Product-Division-City-Trees-Has-Been-Recognized-by-LeafLink-List-2021-As-A-Winner-In-Two-Concentrate-CategoriesSee More

Wholesale Cannabis Pricing Guide

This is an annual report we publish (something I launched in 2018) that shares valuable pricing information with the cannabis industry. We gate this content and get thousands of downloads/leads every year. Publishing industry data is a big bet I've made to drive thought leadership and leads because LeafLink's platform has become the largest wholesale cannabis data set. We also generally cite this report in lots of press -- have become sources for cannabis pricing data for many news outlets View the pdf without submitting the web form here: https://drive.google.com/file/d/1WaA1P_9GntRiTPSQ9MxDG6FYLyFXl1UN/view?usp=sharingSee More

Thatch Blog - HSA Blog Content

Developed content strategy for Thatch's blog with the goal of educating members about HSAs and medical bill resolution. Launched the blog, and wrote the blog posts about HSAs myself. https://thatch.ai/blog/what-is-an-hsa-and-how-does-it-work https://thatch.ai/blog/2023-hsa-contribution-limits-and-rules https://thatch.ai/blog/2023-hsa-eligibility-requirements See More

Work History

T

Growth Lead

ThatchMay 2022 - Apr 2023 • 1 yr5th hire brought on pre-product and pre-revenue to build growth function and strategy.
L

Sr. Director of Marketing

LeafLinkMar 2018 - Apr 2022 • 4 yrs 2 mosEarly hire post Series A brought on to build marketing team and function from scratch, serving as head of marketing driving company growth from ~$1.5M in ARR to ~$45M in ARR. Grew marketing department from team of 2 to team of 15, including the following functions: Growth Marketing, Brand & Content, PR, Product Marketing, Regional Marketing, Marketing Operations, and Design.
S

Various Marketing Roles

SpotHeroMar 2014 - Jan 2018 • 3 yrs 11 mosEarly work included content and SEO strategy and execution. Launched B2B marketing function at the company.

Education

Northwestern University

Bachelor's Degree, Psychology

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Startup marketing leader
Startup marketing leader with 9+ years of experience helping founders of VC funded startups build and scale marketplace and B2B platform companies. Known for bringing products to market, launching new marketing strategies, building robust and effective content strategies, and developing messaging and positioning with a focus on growth. As a contractor, I can help companies set up marketing fundamentals and prove out early tactics before hiring full time marketers to scale what works.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Suzannah are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Suzannah Rubinstein

Content Marketing Manager
Growth Marketing Manager
New York, NY, US
Marketing Strategy
Content Strategy
Messaging Strategy
Product Marketing
B2B Marketing
Brand Strategy
Email Marketing
Growth Marketing
Content Management
Content Writing
Available for hire fromNegotiable
Contracts

Projects

LeafLink Website

Revamping our website was a big project that I led, from sourcing the agency (Focus Lab) to managing the project day to day, to writing much of the content and directing design.

LeafLink List

This is an annual award series I created in 2018 recognizing leading customers based on sales and a few other factors. This award series has become the de facto way to evaluate company performance in the cannabis industry - among many more subjective awards. Forbes wrote in 2020: "For those that are looking for a more objective way to evaluate excellence in cannabis, look no further than LeafLink List" Winners of LL List awards promote that they won via press, social, etc - which creates a ton of brand awareness for LL Sample press: https://www.forbes.com/sites/irisdorbian/2021/11/15/b2b-wholesale-cannabis-platform-leaflink-unveils-2021-winners/?sh=59e72843496f https://www.forbes.com/sites/warrenbobrow/2019/12/14/reflection-time-in-cannabis-end-of-the-decade/?sh=3fc7eeb054d1 https://www.globenewswire.com/news-release/2021/11/18/2337327/0/en/MariMed-Wins-Four-Awards-on-the-2021-LeafLink-List-for-Its-Brands-and-Dispensaries.html https://www.accesswire.com/673314/CLS-Holdings-USA-Inc-Announces-Its-Branded-Product-Division-City-Trees-Has-Been-Recognized-by-LeafLink-List-2021-As-A-Winner-In-Two-Concentrate-Categories

Wholesale Cannabis Pricing Guide

This is an annual report we publish (something I launched in 2018) that shares valuable pricing information with the cannabis industry. We gate this content and get thousands of downloads/leads every year. Publishing industry data is a big bet I've made to drive thought leadership and leads because LeafLink's platform has become the largest wholesale cannabis data set. We also generally cite this report in lots of press -- have become sources for cannabis pricing data for many news outlets View the pdf without submitting the web form here: https://drive.google.com/file/d/1WaA1P_9GntRiTPSQ9MxDG6FYLyFXl1UN/view?usp=sharing

Thatch Blog - HSA Blog Content

Developed content strategy for Thatch's blog with the goal of educating members about HSAs and medical bill resolution. Launched the blog, and wrote the blog posts about HSAs myself. https://thatch.ai/blog/what-is-an-hsa-and-how-does-it-work https://thatch.ai/blog/2023-hsa-contribution-limits-and-rules https://thatch.ai/blog/2023-hsa-eligibility-requirements

Work History

T

Growth Lead

ThatchMay 2022 - Apr 2023 • 1 yr5th hire brought on pre-product and pre-revenue to build growth function and strategy.
L

Sr. Director of Marketing

LeafLinkMar 2018 - Apr 2022 • 4 yrs 2 mosEarly hire post Series A brought on to build marketing team and function from scratch, serving as head of marketing driving company growth from ~$1.5M in ARR to ~$45M in ARR. Grew marketing department from team of 2 to team of 15, including the following functions: Growth Marketing, Brand & Content, PR, Product Marketing, Regional Marketing, Marketing Operations, and Design.
S

Various Marketing Roles

SpotHeroMar 2014 - Jan 2018 • 3 yrs 11 mosEarly work included content and SEO strategy and execution. Launched B2B marketing function at the company.

Education

Northwestern University

Bachelor's Degree, Psychology

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.