Top Talent like Tayler J. are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Tayler J. James

Data Analyst • Atlanta, GA, US
Consumer Behavior
Campaign Management
Consulting
Marketing
Go-to-market Strategy
Brand Management
Critical Thinking
Web Analytics
Analytics
Advertising
Competitive Analysis
Campaigning
Campaign Marketing
Analytical Thinking
Media Communications
Product Marketing
Market Research
Marketing Analytics
Data Analysis
Available for hire fromNegotiable
Contracts
Full-Time Roles
Market Research Strategist | Empowering Organizations with Actionable Insights to Reach Target Consumers, Drive Sales, and Elevate Brand Impact
As a seasoned insights professional, I bring a proven track record in consumer insights and strategy across diverse industries, particularly in media and tech. I’ve led cross-functional teams, uncovering valuable insights into consumer habits, trends, and product preferences. My pivotal role in TV and digital product launches through market research and product testing significantly contributed to the success of major network initiatives and two TV streaming apps. As a team leader, I've effectively collaborated and managed analysts, leveraging diverse viewpoints and strengths to deliver optimal solutions for stakeholders.

Projects

The Black Tech Effect

The Black Tech Effect celebrates the success of 100 promising Black-led, high-growth tech companies while acknowledging the ongoing challenges affecting the Black tech ecosystem. See More

The BLADE Blueprint

The BLADE (Black Liberation and the Digital Economy) Blueprint explores how Black entrepreneurs are creating wealth through digital businesses and, to our knowledge, this is the first-ever research study that defines and maps digital entrepreneurship. See More

Work History

T

Founder and Research Principal

Taylered InsightsLed development of a high-value SaaS data platform for enterprise clients, achieving an 8-figure valuation. Championed extensive primary market research, using qualitative and quantitative methods to analyze industry and consumer trends. Provided valuable insights through surveys and interviews, influencing strategic decision-making and contributing to clients' revenue growth.
T

Director of Research

The PlugJan 2022 - Mar 2023 • 1 yr 3 mosDeveloped research division infrastructure, leading a team to produce forward-looking analyses and datasets. Weekly insights on diverse tech startups and investments reached 65,000+ subscribers. Published two quantitative studies on tech diversity and innovation, expanding our subscriber base.
T

Manager, Consumer Insights and Strategy

The Weather ChannelFeb 2019 - Jan 2022 • 3 yrsLed end-to-end research studies for TV and digital products, from conception to execution and reporting. Conducted market research, focus groups, audience segmentation, and in-home immersions to assess the competitive landscape, create target personas, and evaluate content needs. Implemented innovative research methodologies to identify trends and market opportunities in viewer behavior. Actionable recommendations for content, marketing, and digital implementations led to significant year-over-year viewing consumption gains. Also, led cross-functional teams in developing MVP versions for two TV streaming apps, driving market research and go-to-market strategy.
T

Sr. Analyst, Strategic Insights

The Weather ChannelMay 2017 - Feb 2019 • 1 yr 10 mosPioneered innovative solutions to monetize assets across the brand's TV and digital portfolios, achieving sponsorship revenue gains via targeted Ad Sales initiatives. Conducted competitor analysis, identifying growth opportunities for Ad Sales teams and contributing to advertising revenue generation. Championed data-driven decision-making and transformed large datasets into actionable insights, positively impacting rating performance compared to forecasted goals.

Education

Florida Agricultural and Mechanical University

Bachelor's Degree, Journalism and Graphic Communication

Purdue University

Master's Degree, Marketing and Strategic Communication Management

Louisiana State University

Certification, SQL for Analytics
M

MIT Sloan School of Management

Certification, Applied Business Analytics

Purdue University

Certification, Global Marketing and Strategic Communication Management

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Market Research Strategist | Empowering Organizations with Actionable Insights to Reach Target Consumers, Drive Sales, and Elevate Brand Impact
As a seasoned insights professional, I bring a proven track record in consumer insights and strategy across diverse industries, particularly in media and tech. I’ve led cross-functional teams, uncovering valuable insights into consumer habits, trends, and product preferences. My pivotal role in TV and digital product launches through market research and product testing significantly contributed to the success of major network initiatives and two TV streaming apps. As a team leader, I've effectively collaborated and managed analysts, leveraging diverse viewpoints and strengths to deliver optimal solutions for stakeholders.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Tayler J. are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Tayler J. James

Data Analyst • Atlanta, GA, US
Consumer Behavior
Campaign Management
Consulting
Marketing
Go-to-market Strategy
Brand Management
Critical Thinking
Web Analytics
Analytics
Advertising
Competitive Analysis
Campaigning
Campaign Marketing
Analytical Thinking
Media Communications
Product Marketing
Market Research
Marketing Analytics
Data Analysis
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

The Black Tech Effect

The Black Tech Effect celebrates the success of 100 promising Black-led, high-growth tech companies while acknowledging the ongoing challenges affecting the Black tech ecosystem.

The BLADE Blueprint

The BLADE (Black Liberation and the Digital Economy) Blueprint explores how Black entrepreneurs are creating wealth through digital businesses and, to our knowledge, this is the first-ever research study that defines and maps digital entrepreneurship.

Work History

T

Founder and Research Principal

Taylered InsightsLed development of a high-value SaaS data platform for enterprise clients, achieving an 8-figure valuation. Championed extensive primary market research, using qualitative and quantitative methods to analyze industry and consumer trends. Provided valuable insights through surveys and interviews, influencing strategic decision-making and contributing to clients' revenue growth.
T

Director of Research

The PlugJan 2022 - Mar 2023 • 1 yr 3 mosDeveloped research division infrastructure, leading a team to produce forward-looking analyses and datasets. Weekly insights on diverse tech startups and investments reached 65,000+ subscribers. Published two quantitative studies on tech diversity and innovation, expanding our subscriber base.
T

Manager, Consumer Insights and Strategy

The Weather ChannelFeb 2019 - Jan 2022 • 3 yrsLed end-to-end research studies for TV and digital products, from conception to execution and reporting. Conducted market research, focus groups, audience segmentation, and in-home immersions to assess the competitive landscape, create target personas, and evaluate content needs. Implemented innovative research methodologies to identify trends and market opportunities in viewer behavior. Actionable recommendations for content, marketing, and digital implementations led to significant year-over-year viewing consumption gains. Also, led cross-functional teams in developing MVP versions for two TV streaming apps, driving market research and go-to-market strategy.
T

Sr. Analyst, Strategic Insights

The Weather ChannelMay 2017 - Feb 2019 • 1 yr 10 mosPioneered innovative solutions to monetize assets across the brand's TV and digital portfolios, achieving sponsorship revenue gains via targeted Ad Sales initiatives. Conducted competitor analysis, identifying growth opportunities for Ad Sales teams and contributing to advertising revenue generation. Championed data-driven decision-making and transformed large datasets into actionable insights, positively impacting rating performance compared to forecasted goals.

Education

Florida Agricultural and Mechanical University

Bachelor's Degree, Journalism and Graphic Communication

Purdue University

Master's Degree, Marketing and Strategic Communication Management

Louisiana State University

Certification, SQL for Analytics
M

MIT Sloan School of Management

Certification, Applied Business Analytics

Purdue University

Certification, Global Marketing and Strategic Communication Management

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.