Taylor Nadler Sauerwein

A versatile and client-focused Account Manager and Digital Marketer, highly regarded for leading and executing strategic marketing initiatives that align with client objectives. Known for a proven track record in coordinating paid social media campaigns, managing client relationships, and delivering results-driven solutions across a variety of industries. Skilled in leveraging data insights and digital tools to optimize campaign performance, enhance client satisfaction, and streamline project workflows. A proactive and solutions-oriented thinker recognized for building strong partnerships, driving project success, and maintaining a standard of service that consistently meets client goals.

Work History

Account Executive

Cork Tree Creative, Inc.Jun 2023 - Oct 2024 • 1 yr 5 mos- Built and maintained strong client relationships through proactive communication and consistent touchpoints, ensuring trust and alignment on strategic goals. - Led and executed multiple campaigns, including paid social, PR outreach, and digital marketing, achieving above-benchmark engagement and successful project launches. - Developed and refined web copy, social media content, and press releases tailored to client goals, ensuring consistency in brand voice across all platforms. - Collaborated closely with creative and web teams to drive high-quality deliverables, efficiently managing timelines and adapting to feedback for optimal project outcomes.

Manager, Paid Social

WpromoteAug 2021 - Jan 2023 • 1 yr 6 mos- Led campaigns for a large entertainment client, utilizing both performance-focused and brand-centric strategies to drive audience engagement and awareness. - Managed campaign strategies for major home appliance brands, collaborating with influencers and leveraging authentic content to increase engagement and ROI. - Conducted audience segmentation and market research to enhance international campaign performance; collaborated with platform representatives to implement Brand Lift Studies and High Impact Takeovers. - Provided ongoing campaign monitoring, pacing, and optimization, presenting weekly reports and insights to clients.

Media Manager

PerformicsOct 2018 - Aug 2021 • 2 yrs 11 mos- Led campaigns for a large entertainment client, utilizing both performance-focused and brand-centric strategies to drive audience engagement and awareness. - Managed campaign strategies for major home appliance brands, collaborating with influencers and leveraging authentic content to increase engagement and ROI. - Conducted audience segmentation and market research to enhance international campaign performance; collaborated with platform representatives to implement Brand Lift Studies and High Impact Takeovers. - Provided ongoing campaign monitoring, pacing, and optimization, presenting weekly reports and insights to clients.

Content Specialist

PerformicsOct 2019 - Sep 2020 • 1 yr- Crafted compelling and engaging content to support clients' digital marketing efforts. - Created and curated content for various platforms, conducted research, optimized for SEO and ensured brand consistency while driving audience engagement and achieving campaign objectives.

Associate Media Manager

PerformicsAug 2017 - Sep 2018 • 1 yr 2 mos- Managed and optimized acquisition and awareness campaigns across social platforms, aligning strategies with client goals and maximizing engagement. - Analyzed campaign performance to identify growth opportunities, implementing data-driven adjustments to improve efficiency and effectiveness. - Collaborated with creative teams to produce audience-focused content and maintained clear communication with clients to ensure seamless project execution.

Education

Southern Illinois University Edwardsville

Bachelors Degree, Bachelor of Science in Applied Communication Studies, Public Relations, Business Administration2012 - 2016

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