Tina Louise

Marketing Strategy

Email Marketing

Digital Marketing

SEO

Online Marketing

Marketing

Available for hire fromNegotiable

Full-Time Roles

Contracts

Creative data-driven marketer with a focus on user acquisition and retention. Over 20 years experience in web, mobile and app marketing and growth.

Originally from Brazil, Tina spent 10 years in London and now lives in Barcelona, Spain. Holding a bacharel in Business Administration, Tina built an international career in marketing & health tech for over 18 years in agencies and companies such as MyFitnessPal, Airbnb and Ogilvy, managing clients such as Cisco, Dove and Hellman's. With in-house and agency experience in London, Sao Paulo and Barcelona, Tina grew MyFitnessPal's user community over 600% in less than 2 years and today focuses in mentoring professionals, entrepreneurs and startups and working on digital wellness projects. In London, Tina specialized in digital marketing, where she could for the first time measure marketing accountability, and finally make sen

Projects

Fractional CMO

Hired to put the house in order, i.e. oversee all marketing activities, review objectives and define ongoing KPIs. Batch cooking appSee More

Mentor to scaleups

I have been mentoring startups for over 3 years, with excellent results and reviews - 4.9 out of 5 stars!!

Work History

Marketing Director

MyFitnessPalJan 2014 - Jan 2016 • 2 yrsIncreased user numbers over 600% in less than 2 years. Part of the international team, in charge of marketing and local partnerships, community engagement and growth, and increasing awareness in Brazil and Latin America of the largest digital nutrition & fitness platform, MyFitnessPal. SEO, ASO, PR, marketing strategy and development of key partnerships. MyFitnessPal is a health and fitness app that helps people set and achieve personalized health goals through tracking nutrition and physical activity. #digitalhealth http://www.myfitnesspal.com.br Promoted to Country Manager, Brazil of Under Armour Connected Fitness (UACF) after MyFitnessPal's acquisition by Under Armour in 2015. UACF is the world's largest health & fitness digital platform, joining users from MapMyFitness, Endomondo, MyFitnessPal and Record. Increased user numbers over 600% in less than 2 years. Part of the international team, in charge of marketing and local partnerships, community engagement and growth, and increasing awareness in Brazil and Latin America of the largest digital nutrition & fitness platform, MyFitnessPal. SEO, ASO, PR, marketing strategy and development of key partnerships. Promoted to Country Manager, Brazil of Under Armour Connected Fitness (UACF) after MyFitnessPal's acquisition by Under Armour in 2015. UACF is the world's largest heal

Education

Chartered Insitute of Marketing

Professional Degree, Strategic MarketingApr 2013 - May 2015

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