Tudor Ciurescu

Social Media Marketing Specialist • Growth Marketing Manager • Product Marketing Manager • Bucharest, Bucharest, RO

Campaigning

Advertising

Ad Copy

Ads Manager

Retargeting

Display Ads

Paid Ads

Campaign Management

Campaign Marketing

Marketing Analytics

Marketing

Available for hire fromNegotiable

Full-Time Roles

Contracts

Deep understanding of multichannel campaign management, data-driven optimization, and team leadership, ensuring that marketing objectives are achieved

With over a decade of experience in online marketing, I am a passionate and results-oriented PPC Marketing Director at First Beat Media, a leading digital media company. I have successfully directed the optimization and development of over 5000 multi-channel PPC campaigns across various niches and markets, achieving key performance indicators goals and exceeding client expectations. I have also built and managed a high-performing team of 21 members, including managers, analysts, and a web developer, fostering a culture of collaboration, innovation, and professional growth. My mission is to leverage my extensive knowledge and skills in PPC marketing, Google Ads, and Facebook Ads to create and execute effective and data-driven strategies.

Projects

Increasing Leads for Dentist Clinic

Keyword-Driven Search Campaign 1. Keyword Research Utilize tools like Google Keyword Planner to identify high-intent keywords relevant to each service or product category, and create a separate campaign for each service in particular to better control the cost with the budgets and bids. This way we can ensure capturing a bigger share of traffic, than compared to the situation where you add all services in one campaign, and you have the budget split among all of them. 2. Ad Creation Develop compelling ad copy that highlights unique selling points and includes strong calls-to-action. Implement responsive search ads to allow Google to optimize ad performance based on the copy of the website. Each headline and description are relevant to the content on the landing page for each service. Call Only Campaign 1 Targeting Set up call-only ads targeting mobile users who are likely to call when searching for specific services. 2 Conversion Tracking Use Google Ads call tracking to measure the effectiveness of these ads and optimize based on the data collected. Local Campaign Leveraging Google My Business Integration Link Google My Business with Google Ads to enable local campaign features. Highlight local services and provide direct contact options within ads. Local Optimization Target ads based on geographic location to attract local customers, using location extensions to drive traffic to the clinic. PMax Campaign Campaign Setup 1 Create PMax campaigns segmented by different services to harness Google's machine learning across all inventory, and benefit from the powerful retargeting futures that the pMax campaigns offers. 2 Powerful Signals Include demographics, relevant keywords, custom banners, and video content as inputs to inform Google's algorithms, enhancing ad relevance and performance. Continuous Optimization Keyword Negatives and CPA adjustments Regularly add negative keywords and adjust CPA to reflect the results we have in the backend.See More

Facebook Ads Strategy

Phase 1: Capture Cold Traffic Video Content Creation Develop a series of high-quality, engaging videos that introduce the brand and its value proposition. Content should be informative and tailored to spark interest among a broad audience. Examples include how-to videos, behind-the-scenes looks, or customer testimonials. Audience Targeting Use Facebook's detailed targeting options to reach potential customers based on demographics, interests, behaviors, and more. Initially, target a broad audience to maximize exposure and gather data. Video Ad Placement Distribute the videos through Facebook in-feed, Stories, and in-stream placements to ensure visibility across different user behaviors on the platform. Phase 2: Audience Creation 1 Engagement Audience Setup Create custom audiences in Facebook Ads Manager composed of users who have watched a significant portion of the videos (e.g., 50% or more). This segmentation captures users who have shown interest in the content and are more likely to be receptive to further engagement. Phase 3: Retarget Engaged Viewers 1 Segmentation of Viewers Further segment video viewers based on their engagement level, such as those who watched 75% of a video or interacted with a post. 2 Retargeting Ads Launch retargeting campaigns aimed at these engaged viewers, offering more direct calls to action, such as signing up for a newsletter, downloading a white paper, or taking advantage of a special offer. 3 Dynamic Creative Optimization Use dynamic ads that automatically adjust the creative based on the audience's past interactions with your videos, ensuring the content is relevant and tailored to each viewer. 4 Conversion Tracking Implement Facebook Pixel to track conversions from these ads and gather data on which video content and retargeting methods are most effective. Phase 4: Optimization and Scaling Performance Analysis Regularly analyze the performance of both the video content and the retargeting ads. See More

TikTok for Dental Clinic

Engaging Video Content 1 User-Created Videos Create videos that highlight the clinic's services, provide educational content, and showcase customer testimonials to engage TikTok users and introduce them to the dental care clinic. 2 Visually Appealing Keep video content lively and visually appealing to stand out in TikTok's fast-paced, creative environment. Utilize clear, professional visuals and upbeat music that fits the platform's style. Targeted Advertising Demographic Targeting Utilize TikTok's demographic targeting to reach potential patients based on age, location, and interests. For a dental clinic, targeting adults who are likely responsible for family healthcare decisions can be effective. Interest-Based Targeting Target users interested in health and wellness, beauty, and local services to ensure the ads reach those likely to be interested in dental services. Behavioral Targeting Retarget users who have interacted with previous ads or visited the clinic's TikTok page, increasing the likelihood of conversion by engaging with an already interested audience. Ad Formats 1 In-Feed Ads Place video ads directly in users' "For You" feeds. These ads should blend naturally with organic content, maintaining high engagement levels with calls to action like "Book Now" or "Learn More." 2 TopView Ads Utilize TikTok's TopView ads, which appear when users first open the app, to maximize visibility and impact. These ads can showcase the clinic's ambiance, staff, and patient interactions to create a strong first impression. 3 Branded Hashtag Challenges Launch a branded hashtag challenge that encourages users to share their dental care routines or smile transformations. This interactive approach can significantly boost engagement and brand exposure. Calls to Action Direct Booking Links Include direct links in ads where users can schedule appointments, taking advantage of TikTok's streamlined user journey from ad to action. Special Promotions Offer exclusive promotions.See More

Work History

PPC Specialist

Limitless PPC AgencyFreelancer

Junior PPC Specialist

First Beat Media, Inc.Contract EmployeeJun 2012 - Dec 2012 • 7 mos

PPC Manager

First Beat Media, Inc.Contract EmployeeJan 2013 - Dec 2013 • 1 yr

PPC Director

First Beat Media, Inc.Contract Employee

Education

University A.I. Cuza

Bachelor Degree, TheologySep 2009 - Jul 2013

University of Bucharest

Masters Degree, TheologyOct 2013 - Jul 2015

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