Top Talent like VANESSA are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

VANESSA AMOS-NKPA

Social Media Marketing Specialist • Content Marketing Manager • Toronto, ON, CA
Hootsuite
Wordpress
Canva
Graphic Design
Public Relations
Communication
Community Building
Pinterest Ads
Instagram Ads
Facebook Ads
Brand Strategy
Instagram
Digital Marketing
Facebook
Social Ad Campaigns
Social Media Analytics
Content Strategy
Content Creation
Data Analysis
Social Media Marketing
Available for hire fromNegotiable
Freelance Content & Social Media Marketer with a knack for storytelling and data driven results
Hello😊, My name is Vanessa Amos-Nkpa. I'm a Nigerian based in Toronto, ON, Canada. I came to Canada in 2016 for College and to build my life here. I started as a Computer Science major but eventually found I wasn't good at it, considering my core skills and interests revolved around the Arts & Communication. That's how I discovered my love for human Psychology. After three years in the University studying Psychology, I realized I wasn't getting the fulfillment I desired. So, I decided to embark on a new journey to find what drives me career-wise. Fast forward to getting into Algonquin College, where I found my life's purpose, Communications. While studying Public Relations at Algonquin, I took a few digital marketing classes and fell head over heels for marketing. I figured it would be an excellent career choice since I can apply my love for user psychology, data analytics, and communications. I decided to explore the field more by taking my internships and first job in Communications & Marketing, mainly Social Media and Content Marketing. I aim to gain more knowledge and skills in all aspects of Digital Marketing and become a Consultant. I'm hoping to do a lot more freelance work on this platform to gain knowledge and further improve my skills in Digital Marketing while I'm pursuing my career.

Projects

Driving.ca IG reel I created

This is my most recent work.

Driving.ca IG post I created

Instagram post I created for Crystal McGrath

Driving.ca IG reel

This reel was the highest-performing content I created on Driving,ca's Instagram Reels, thanks to my collaboration with the journalist in the video.See More

Work History

P

Audience Development Specialist

Postmedia Feb 2022 - Oct 2022 • 9 mosMy day-to-day tasks comprised content creation, management, and strategy. I also: - Increased Driving.ca’s IG followers, reach and engagement by over 50% month to month, by pivoting the focus on creating engaging Reels and video content, using relevant hashtags, and SEO keywords in captions - Created, managed, and optimized monthly budgets and spend for paid campaigns on FB, IG, Twitter, Pinterest, and Reddit – using strategic bid strategies to increase results - Increased LinkedIn page views by 35%, engagement rate by 10%, unique visitors by 60%, and custom button clicks by 100% – using data-driven strategies and content - Increased Driving.ca’s Reddit followers by 11% and karma by 6% organically, by posting engaging and top-performing content daily on both their page and relevant subreddits - Analyzed social media metrics and other useful KPIs using each social media analytics tool, Google Analytics, Meta Business Suite, and FB Creative Studios to create effective strategies and engaging content that increased page traffic by over 100% month over month
C

Social Media Manager and Content Strategist

Crystal McGrath, musician/content creatorSep 2021 - Jan 2022 • 5 mosI worked with musician/content creator Crystal McGrath as an intern, where I: - Developed and implemented communications and marketing strategy for all her social media channels, to increase overall reach by over 4,000% and engagement by over 300% - Planned and grew her music brand’s IG following by 20% in just two months, using data-driven strategies such as; engaging with similar accounts which helped create awareness for her brand, engaging with her audience using tactics like IG Stories Stickers, IG live, effective CTAs, and placing her as a thought leader in her niche. This helped grow her following by 1% every week - Optimized her social media profiles to include SEO keywords and relevant hashtags to target their respective algorithms as well as Google SERPs, which grew her reach by 600% and engagement by 39% per week – using engaging tactics like IG Stories Stickers, effective CTAs, and placing her as a thought leader in her niche - Wrote SEO-optimized blog articles on health and wellness topics for her Digital Marketing Agency, called Simply Socials Management, which led to an increase in page traffic by 10%
S

Communications and Marketing Intern

Startup CanadaMay 2021 - Jun 2021 • 2 mosI worked with Startup Canada as an intern, where I: - Increased engagement across all social media channels by 5%, by posting engaging content, engaging with audiences and similar accounts, and building a community on IG and Twitter by hosting Q&A sessions on IG Live and using Twitter chats, among other tactics - Wrote engaging SEO-friendly web articles for their website and the Press, which led to a 50% increase in page traffic and community outreach
M

Co-owner and Social Media Brand Manager

MadeInShade (MIS), beauty and makeup brandJan 2018 - Mar 2020 • 2 yrs 3 mosI co-owned a beauty and makeup brand called MadeInShade with my best friend. It was where I first discovered my interest in social media marketing. In addition to managing and building our brand, I also: - Built our IG and FB channels from scratch, increasing followers by 50% month over month, which in turn generated 20% more leads - Increased sales by 10%, by using and constantly optimizing paid ads on IG, FB, and Google - Developed and implemented effective communications and marketing strategies for our social media platforms, to increase reach and engagement - Collaborated with social media influencers such as Caramel Plugg and Mz Zae to create social content on Instagram, which helped increase our sales by 10%

Education

Algonquin College of Applied Arts and Technology

Bachelor's Degree, Public Relations | Social Media & Content MarketerSep 2017 - May 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Freelance Content & Social Media Marketer with a knack for storytelling and data driven results
Hello😊, My name is Vanessa Amos-Nkpa. I'm a Nigerian based in Toronto, ON, Canada. I came to Canada in 2016 for College and to build my life here. I started as a Computer Science major but eventually found I wasn't good at it, considering my core skills and interests revolved around the Arts & Communication. That's how I discovered my love for human Psychology. After three years in the University studying Psychology, I realized I wasn't getting the fulfillment I desired. So, I decided to embark on a new journey to find what drives me career-wise. Fast forward to getting into Algonquin College, where I found my life's purpose, Communications. While studying Public Relations at Algonquin, I took a few digital marketing classes and fell head over heels for marketing. I figured it would be an excellent career choice since I can apply my love for user psychology, data analytics, and communications. I decided to explore the field more by taking my internships and first job in Communications & Marketing, mainly Social Media and Content Marketing. I aim to gain more knowledge and skills in all aspects of Digital Marketing and become a Consultant. I'm hoping to do a lot more freelance work on this platform to gain knowledge and further improve my skills in Digital Marketing while I'm pursuing my career.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like VANESSA are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

VANESSA AMOS-NKPA

Social Media Marketing Specialist • Content Marketing Manager • Toronto, ON, CA
Hootsuite
Wordpress
Canva
Graphic Design
Public Relations
Communication
Community Building
Pinterest Ads
Instagram Ads
Facebook Ads
Brand Strategy
Instagram
Digital Marketing
Facebook
Social Ad Campaigns
Social Media Analytics
Content Strategy
Content Creation
Data Analysis
Social Media Marketing
Available for hire fromNegotiable

Projects

Driving.ca IG reel I created

This is my most recent work.

Driving.ca IG post I created

Instagram post I created for Crystal McGrath

Driving.ca IG reel

This reel was the highest-performing content I created on Driving,ca's Instagram Reels, thanks to my collaboration with the journalist in the video.

Work History

P

Audience Development Specialist

Postmedia Feb 2022 - Oct 2022 • 9 mosMy day-to-day tasks comprised content creation, management, and strategy. I also: - Increased Driving.ca’s IG followers, reach and engagement by over 50% month to month, by pivoting the focus on creating engaging Reels and video content, using relevant hashtags, and SEO keywords in captions - Created, managed, and optimized monthly budgets and spend for paid campaigns on FB, IG, Twitter, Pinterest, and Reddit – using strategic bid strategies to increase results - Increased LinkedIn page views by 35%, engagement rate by 10%, unique visitors by 60%, and custom button clicks by 100% – using data-driven strategies and content - Increased Driving.ca’s Reddit followers by 11% and karma by 6% organically, by posting engaging and top-performing content daily on both their page and relevant subreddits - Analyzed social media metrics and other useful KPIs using each social media analytics tool, Google Analytics, Meta Business Suite, and FB Creative Studios to create effective strategies and engaging content that increased page traffic by over 100% month over month
C

Social Media Manager and Content Strategist

Crystal McGrath, musician/content creatorSep 2021 - Jan 2022 • 5 mosI worked with musician/content creator Crystal McGrath as an intern, where I: - Developed and implemented communications and marketing strategy for all her social media channels, to increase overall reach by over 4,000% and engagement by over 300% - Planned and grew her music brand’s IG following by 20% in just two months, using data-driven strategies such as; engaging with similar accounts which helped create awareness for her brand, engaging with her audience using tactics like IG Stories Stickers, IG live, effective CTAs, and placing her as a thought leader in her niche. This helped grow her following by 1% every week - Optimized her social media profiles to include SEO keywords and relevant hashtags to target their respective algorithms as well as Google SERPs, which grew her reach by 600% and engagement by 39% per week – using engaging tactics like IG Stories Stickers, effective CTAs, and placing her as a thought leader in her niche - Wrote SEO-optimized blog articles on health and wellness topics for her Digital Marketing Agency, called Simply Socials Management, which led to an increase in page traffic by 10%
S

Communications and Marketing Intern

Startup CanadaMay 2021 - Jun 2021 • 2 mosI worked with Startup Canada as an intern, where I: - Increased engagement across all social media channels by 5%, by posting engaging content, engaging with audiences and similar accounts, and building a community on IG and Twitter by hosting Q&A sessions on IG Live and using Twitter chats, among other tactics - Wrote engaging SEO-friendly web articles for their website and the Press, which led to a 50% increase in page traffic and community outreach
M

Co-owner and Social Media Brand Manager

MadeInShade (MIS), beauty and makeup brandJan 2018 - Mar 2020 • 2 yrs 3 mosI co-owned a beauty and makeup brand called MadeInShade with my best friend. It was where I first discovered my interest in social media marketing. In addition to managing and building our brand, I also: - Built our IG and FB channels from scratch, increasing followers by 50% month over month, which in turn generated 20% more leads - Increased sales by 10%, by using and constantly optimizing paid ads on IG, FB, and Google - Developed and implemented effective communications and marketing strategies for our social media platforms, to increase reach and engagement - Collaborated with social media influencers such as Caramel Plugg and Mz Zae to create social content on Instagram, which helped increase our sales by 10%

Education

Algonquin College of Applied Arts and Technology

Bachelor's Degree, Public Relations | Social Media & Content MarketerSep 2017 - May 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.