Viktor Rømer Thestrup

Growth Marketing Manager • Copenhagen, Denmark

Growth

Growth Marketing

Paid Ads

Available for hire fromNegotiable

Contracts

Helping cool brands scale their business.

As a growth-focused marketing specialist, I know what it takes to scale brands seamlessly across the customer journey, ensure a high-performing marketing ecosystem, and drive results at any stage of growth. I specialize in growth strategies for DTC, CPG, SaaS, Fintech, Health, Wellness, and Fitness industries, utilizing data-driven approaches to unlock potential and drive measurable results. Impact: - Average ROAS of +9 - $10M+ revenue impact - 15+ project deliveries

Projects

Fractional CMO

ReFramed is a Danish design brand making high-quality and sustainable design easily accessible and available to as many people as possible. Summary of Challenges: ReFramed faced multiple challenges when we first began our partnership. To start, the company’s product is a high-ticket designer piece, and without an in-person showroom customers are unable to see, touch, or experience it firsthand before making an expensive purchase. In addition, ReFramed’s main competitors are mass-market furniture brands with constant markdowns and deeply loyal customers, making it even harder to establish trust and justify the premium price point. Additionally, a low brand awareness and limited customer base meant that the brand had to build credibility from the ground up. In addition, the paid media landscape was becoming more competitive and rising customer acquisition costs (CAC) further strained the company’s scalability, making efficient ad spend a priority. Even after acquiring new customers, low retention rates limited repeat purchases. Services: Strategic Brand & Market Positioning Website Redesign & Optimization Paid Media [Ads] A/B Testing Conversion Optimization & Retention Results: - Average ROAS of 11 on paid campaigns - Improved website performance by 119% - Increase in sales by 8x - CAC of +12 across all paid channels - Newsletter growth to 8,000+ subscribers See More

DTC Growth Strategist

Flatlist Eyewear has become a go-to choice for creatives who seek eyewear as unique as their vision. Challenges: Faced with a highly competitive market, Flatlist Eyewear struggled to stand out and attract qualified leads - resulting in low conversion rates and stagnant growth. Limited brand awareness further hindered customer acquisition - making it difficult to build trust and differentiate the brand from their competitors. Additionally, low customer lifetime value (CLV) signalled a need for stronger retention strategies since existing customers were not engaging with the brand beyond their initial purchase. Approach: To establish authority in a highly competitive market, we led a comprehensive website revamp to ensure the new design reflected the brand’s premium aesthetic while also enhancing navigation, user experience, and conversion rates. A high-performing paid funnel was implemented to drive consistent traffic and sales, strategically targeting high-intent audiences to maximize ROI. In addition, the current website and email marketing integration was optimized to improve customer lifetime value (CLV) which created a seamless post-purchase experience that nurtured engagement and repeat sales. This holistic approach positioned the brand as a market leader, strengthened its digital presence, and drove sustainable revenue growth. Results: Our strategic overhaul drove a significant boost in digital presence - achieving a worldwide ROAS of 4. By optimizing the website, refining the brand’s positioning, and implementing a high-performing paid funnel, the brand saw stronger authority in the market and increased sales performance. By taking a data-driven approach, we ensured sustainable growth for Flatlist Eyewear while maximizing profitability. See More

Paid Media & Performance Marketing Strategist

Louise Roe is an innovative interior design brand based in Copenhagen. Challenges: Louise Roe’s lacked a performance-driven ad strategy that aligned with its brand vision - making it difficult to effectively reach and convert their ideal audience. Without visibility among the right customers, the company’s advertising efforts failed to generate meaningful engagement or sales. In addition, their existing ads did not reflect the brand’s aesthetic and values, thus limiting their effectiveness and failing to reinforce the brand’s identity. The company also faced challenges in building brand awareness and was unable to drive sales through paid advertising without compromising profitability. Approach: With a focused data-driven approach, our goal was to increase the company’s brand visibility, attract high-intent customers, and drive scalable growth through paid advertising. (We enhanced creative assets, optimizing budget allocation, and ensuring alignment with the brand’s vision. By reworking ad creatives in order to better reflect the company’s aesthetic and values - creating a more cohesive and engaging brand presence. We strategically optimized budgeting in order to maximize return on ad spend and drive profitability. Results: By tailoring an ad strategy that balanced performance and brand integrity, we achieved an average ROAS of 8 - delivering strong revenue gains while maintaining cost efficiency. In addition, we strategically optimized ad spend distribution - making their acquisition model both profitable and scalable and one that allows for continued growth without unnecessary ad waste. Increased engagement and improved audience targeting now keep the brand top-of-mind for customers, thus strengthening its market position and long-term profitability. See More

Full-Funnel Growth Marketing Strategist

HGBB Studio offers minimalistic menswear with a distinctive edge; established in 2018 by a team of culturally diverse individuals, Challenges: HGGB Studio struggled to see measurable results from paid advertising, as their previous agency failed to implement an effective strategy. Without a scalable approach, growth was inconsistent and therefore it was difficult to expand revenue without increasing acquisition costs. In addition, the company’s email marketing was under-utilized and therefore valuable opportunities for repeat purchases and upsells were untapped. To drive sustainable growth, HGGB Studio needed a restructured advertising framework and a retention-focused email strategy that would optimize both acquisition and lifetime customer value. Approach: To maximize performance, we restructured the company’s ad setup to ensure campaigns were optimized for efficiency, scalability, and profitability. Essential email flows were integrated to capture leads, nurture customers, and drive repeat purchases. Our strategy focused on simplicity, continuous testing, and scalability, to allow for agile adjustments based on performance insights. By aligning paid advertising with an effective email marketing system, we built a sustainable growth model that supported both the company’s customer acquisition and retention. Results: By restructuring the ad setup and integrating essential email flows, HGGB Studio saw significant improvements in campaign performance and customer retention. Paid campaigns achieved a consistent ROAS of 7+, proving the effectiveness of the new strategy. A structured paid funnel allowed for profitable scaling, while email automation strengthened upsells and repeat purchases to drive overall revenue growth. By focusing on simplicity, testing, and scalability, we successfully transformed advertising performance and built a sustainable, growth-driven marketing strategy.See More

Growth Marketing Strategist

Cana Care is a Danish skincare brand that stands out by creating natural, problem-solving cosmetic products with high effectiveness. Challenges: Cana Care had already built a strong social presence generating high traffic and engagement across digital channels. However, the company lacked a full-funnel marketing strategy, therefore creating a disconnect between paid ads, CRM, and organic efforts and limiting the brand’s ability to convert engagement into sustained growth. Without a seamless system to nurture and guide potential customers through the buyer’s journey, valuable traffic could not translate into long-term revenue. Approach: The company needed a more structured and integrated marketing approach. In order to establish Cana Care as a luxury beauty brand and enhance conversion rates, we developed a refined brand identity. By blending organic elements with contemporary minimalism, we were able to reflect the brand’s ethos. More specifically, we used a curated color palette inspired by botanical ingredients in order to reinforce a natural yet sophisticated aesthetic and create a stronger brand identity. Additionally, a sustainably designed packaging system with subtle textural elements was introduced to elevate product presentation. Results: Our rebranding efforts led to a cohesive and elevated brand image for Cana Care - one that aligns with their luxury positioning while enhancing customer perception. By refining the company’s branding and product presentation, we laid the groundwork for long-term market growth and stronger consumer trust. This strategic approach not only reinforces the company’s presence in the industry, but provides a scalable foundation for continued expansion and engagement. See More

Work History

Fractional CMO/Growth Consultant

VforViktorFreelancerIndependent consultant collaborating with innovative and buzz-worthy brands to scale and grow their business. Impact: - Average ROAS of +9 - $10M+ revenue impact - 15+ project deliveries Industries: DTC and CPG (fashion, home goods, beauty), SaaS (B2B and B2C), Fintech, Health, Wellness, and Fitness (health products and supplements). Clients: ReFramed, HGGB Studio, Medstart & YaZen, Nuit et Linette, Flatlist Eyewear, Louise Roe, Cana Care, Scaleup XQ, and Nordstens. Please see more on VforViktor.com. Through full stack marketing (strategic growth planning, hands-on paid media execution, marketing automation, real-time data analysis, A/B testing, and iterative optimization), I demonstrate that nothing is out of reach for my clients. Process: - Gain a deep understanding of client’s current challenges, marketing strategies, and business goals in order to strategically develop an effective and sustainable marketing plan, uncover growth. opportunities, and craft a structured experiment strategy. - Implement performance metrics to outline paid ads, website optimization, and CRM setup (including ROAS, CLV, CAC, CPL, CVR, landing page conversion rates, LTV, and more). - Create, launch, and optimize compelling paid ad campaigns across multiple channels (Meta, Google, and Youtube) to drive qualified traffic. - Manage budgets of 6 figures to achieve growth targets. - Lead A/B testing on ad creatives, copy, and landing pages to maximize engagement and conversion. - Continuous refinement and validation of growth strategies through data assessments, test results, and analysis in order to make data-driven decisions that improve performance. - Work collaboratively with clients to provide ongoing strategic recommendations/actionable steps that ensure alignment with business goals and guarantee sustained growth.

Growth Marketing Lead

TobiSep 2021 - Sep 2022 • 1 yr 1 moFintech company disrupting the investment space for children’s savings, aiming to give every child a stronger financial start in life. Pivotal role in a 6-person team, responsible for developing and owning the company’s holistic growth marketing strategy from end-to-end, spanning acquisition, activation, engagement and retention. Growth Strategy - Identify new channels and market opportunities to accelerate company growth. - Develop growth experiments to find scalable customer acquisition channels and engagement hypotheses. Performance & Lifecycle Marketing - Manage paid and organic campaigns across multiple digital channels (search, social, email, content, and affiliate marketing) in order to convert target audiences. - Monitor, analyze, and track key performance metrics to assess the effectiveness of marketing initiatives, allowing the ability to optimize campaigns, improve conversions rates, and inform decision making. - Conduct and implement A/B testing across creatives, landing pages, marketing automation, and CRM journeys. - Continuously test creative, copy, targeting, and bidding strategies to improve ROI. - Integrate lifecycle marketing tactics to improve retention and customer LTV. Data Analysis & Reporting - Define key growth metrics and monitor performance dashboards in order to provide actionable insights to stakeholders and C-level executives and optimize campaigns in real-time. - Use analytics tools such as GA4 and Hotjar to understand user behaviour, optimize the customer journey, and monitor conversion funnels. Budget Management - Allocate and prioritize performance marketing spend to maximize return on investment. - Report monthly and quarterly budget spend and channel-level performance outcomes. Collaboration - Work alongside CMO and CEO to align growth strategy with compelling ad creatives and landing pages.

Growth Acquisition Manager

GetBarryMay 2020 - Sep 2021 • 1 yr 5 mosSmart energy management app empowering consumers to reduce their daily electricity consumption by providing them with full control over their energy usage at home and on the road. Spearhead expansion initiatives that expand company’s digital presence and drive high-quality user acquisition through paid media, data-driven strategies, and performance optimizations. Campaign Strategy & Digital Management - Develop, implement, and optimize paid campaigns across Search, Social, Display, and affiliate platforms to drive user growth. - Implement audience targeting, bidding strategies, and creative testing frameworks to improve acquisition outcomes. Market & Growth Analysis - Identify new digital growth opportunities through market research and competitor benchmarking - Segment customer profiles to refine targeting, improve campaign efficiency, and ensure efficiency Performance Analysis & Reports. - Daily and weekly monitoring of key acquisition metrics (CPA, ROAS, CTR, LTV, ____) to inform optimization decisions - Use analytics tools to evaluate channel performance and user behavior - Develop dashboards and performance reports for executives and (internal) stakeholders Budget Management - Own paid media budget allocation to ensure efficient ad spending and maximize ROI Cross-Functional Collaboration - Work closely with various team members in marketing, product, and content, to ensure consistency across campaigns, landing pages, and the user journey - Collaboration with operations and product teams to align acquisition efforts with delivery and retention initiatives - Client Engagement: Develop & nurture relationships with prospective clients to understand their needs and present tailored solutions

Client Associate

CaratJun 2019 - May 2020 • 1 yrWorked directly with Digital Marketing, Media Reporting, Media Planning & Project Management.

Marketing & Project Assistant

MynewsdeskMar 2017 - Jun 2019 • 2 yrs 4 mosCounseled clients about the implementation of digital communication strategies, content production & helped them achieve publicity.

Marketing & Content Internship

MynewsdeskSep 2018 - Jan 2019 • 5 mos

Education

Copenhagen Business School

Master's degree, Organizational Innovation and Entrepreneurship2019 - 2021

Copenhagen Business School

Intercultural Marketing, Intercultural Marketing2016 - 2019

Oure

Continuation school2010 - 2011

Hillerødvest skole

2001 - 2010

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

Helping cool brands scale their business.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

Similar Pangeans

Chrissy Barron

Growth Marketing | Mastering Omnichannel Growth Strategies

Growth Marketing Management • Product Marketing • Email Marketing • 2 years of exp. • Denver, CO, US

Steven Tate

I’m a growth marketing leader with 15+ years that designs cutting-edge marketing strategies, and builds world-class brands.

Growth Marketing Management • Email Marketing • Glendale, CA, US

Damiene Cain

Growth Marketing Specialist | 9+ Years Exp. | 5x Growth for SMBs

Content Marketing • Growth Marketing Management • Social Media Marketing • 9 years of exp. • Los Angeles, CA, US

Prabhjyot Kaur

Fractional CMO | Marketing Manager | Startup Growth Specialist | AI-driven Marketing - Double the Growth Through Streamlined Processes!