Whitney Espinoza

Video & Animation Designer • Graphic Designer • Social Media Marketing Specialist • Yonkers, NY, US

Top Earner

Photography

Photoshop

Photo Editing

Motion Design

Stop Motion

YouTube Analytics

Event Videography

Facebook Ads

Instagram Ads

Thumbnail Design

Logo Design

Photography Lighting

Keying

Cartoons & Comics

Editing

Adobe Creative Cloud

Flyer Design

Videography

Adobe Illustrator

Marketing

Facebook

TikTok

Adobe Creative Suite

Sticker Design

Reels

Compositing

Branding

Poster Design

Email Marketing

Content Creation

TikTok Management

After Effects

YouTube

Adobe InDesign

Canva

Video Editing

Advertising

Procreate

Adobe After Effects

Graphic Design

Motion Graphics

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Graphic Designer and Multimedia Specialist

With a Bachelor's degree in Graphic Design and Media Arts from Southern New Hampshire University and an Associate's degree in Multimedia & Development from The College of Westchester, I have honed my skills in design and multimedia. I have experience as a Creative Team Designer at POOPH, Marketing Designer/Virtual Assistant at Moose Lodge Senior Pet Sanctuary, and Store Manager/Social Media Ambassador/Video & Motion Graphic Editor at Stew Leonard's Farm Fresh Food. Additionally, I have worked as a Graphic Designer at Launch and as a Creative Designer at AnimeNEXT. My expertise includes designing graphics for ad campaigns, creating motion graphic projects, managing social media, and developing brand guidelines. I have a proven track record of increasing engagement and sales through my design and marketing efforts.

Projects

Poopi Beverage Drink - Raspberry Rose Flavor

In this project, I showcased my skills in photo retouching and Adobe Photoshop to create an eye-catching advertisement for POPPI's Raspberry Flavor beverage drink. The final image features the vibrant, refreshing color of the drink, perfectly matching the hue of ripe raspberries. To enhance the appeal of the product, I carefully placed fresh raspberries around the drink, creating a harmonious visual connection between the natural fruit and the delicious beverage. The image is designed to captivate audiences on social media and draw attention to the delightful and refreshing taste of POPPI's Raspberry Flavor drink. This project not only highlights my proficiency in photo editing and design software but also my ability to create visually appealing content that effectively promotes products. Check out my portfolio to see more of my work and how I can help elevate your brand's visual presence.See More

Book Cover Design for Princess Soldier

For this book cover design project, I was tasked with creating a visually striking cover using Adobe Photoshop to hint at the adult content included in the story. The book is a tale of a mafia princess set in modern-day New York, so the cover needed to capture the essence of the plot and convey the edgy, dramatic tone of the narrative. The project involved the following key components: Photomanipulation: Carefully selected imagery was blended to create a seamless, cohesive scene that reflected the story's setting and characters. Color Adjustments: A sophisticated color palette was applied to evoke the mood and ambiance of the novel, using rich and bold hues to convey the intensity of the narrative. Photo Editing: Detailed editing was conducted to enhance the images and create a polished, professional look. This included retouching elements and ensuring visual harmony throughout the design. The final result is a captivating book cover that draws potential readers in and sets the stage for the adult-themed, suspenseful story within. My goal was to balance visual aesthetics with a clear representation of the novel's central themes and storyline. See More

Book Cover Design for A Deep Slumber

For this project, I designed a book cover using Adobe Photoshop for a story about a magical flower that puts people into a deep sleep. The cover needed to focus on the mythical flower at the heart of the tale. Key components of the project included: Imagery: A central, captivating image of the magical flower to draw the viewer's attention and convey the story's mystical elements. Color Palette: Soothing, dreamlike colors to evoke the serene, otherworldly qualities of the story. Typography: Legible fonts that complement the cover's aesthetic while conveying the title and author's name clearly. The final design captures the enchanting, dreamlike quality of the story, inviting readers to discover the magic within. See More

Social Media - Moose Lodge Senior Pet Sanctuary Amazon Smile Campaign

At Moose Lodge, we provide loving homes and care for senior pets. Our Amazon Smile initiative aims to effortlessly fund our cause through supporters' purchases. With 0.5% of eligible purchases donated to Moose Lodge, every shopping trip can make a difference. Objectives: Awareness: Inform supporters about Amazon Smile and its impact on our sanctuary. Participation: Encourage supporters to sign up for Amazon Smile and select Moose Lodge. Donations: Maximize contributions by increasing participation.See More

Work History

Creative Team Designer

POOPHJun 2023 - Present • 1 yr 3 mosDesigned graphics for organic and paid ad campaigns across various platforms. Created and edited motion graphic projects using Adobe After Effects for social media reels on Instagram, TikTok, and Facebook. Edited product lifestyle images for use in creative resources for the DTC website and marketing materials. Developed a collection of animations for GIPHY and Tenor, enhancing engagement on social media platforms such as Facebook, Instagram, and mobile messengers.

Marketing Coordinator / Virtual Assistant

Moose Lodge Senior Pet SanctuaryFreelancerOct 2021 - Present • 2 yrs 11 mosProvided effective tech support to resolve various issues and improve overall organization operations. Successfully initiated and set up Facebook fundraising tools and AmazonSmile Charity profiles for the company, increasing the organization's fundraising efforts. Led Zoom meetings to introduce and educate the team on social media usage, improving the organization's social media presence. Created a story post to highlight important issues and increase awareness and funding for the organization. Built and maintained a website for the organization, providing a platform for online donations and improving the organization's online presence. Collaborated with the CEO and CFO to create and schedule monthly content for social media, increasing the organization's social media engagement. Developed a brand kit to establish and maintain the organization's brand identity.

Store Manager / Social Media Ambassador / Video & Motion Graphic Editor

Stew Leonard's Farm Fresh FoodFull-time EmployeeJul 2021 - Sep 2023 • 2 yrs 3 mosImproved customer satisfaction through daily consultation and empathy with customers, resulting in a high customer retention rate. Increased social media engagement through weekly strategies and motion graphic stories, leading to increased brand awareness and customer engagement. Boosted store traffic through scheduled events on Facebook, resulting in increased sales. Created successful video promotions using Adobe Premiere Pro, After Effects, Filmora, and Cap Cut, contributing to the store's marketing efforts. Implemented a successful social media plan with collaboration from departments, resulting in increased sales and customer engagement during seasonal promotions. Maintained a clean and organized store by scheduling and overseeing onsite cleaning and quality control checks, leading to a positive customer experience. Effectively managed store operations by overseeing closing and midday shifts and initiating communication with customers and departments.

Creative Designer

AnimeNEXTFreelancerFeb 2020 - 2022 • 1 moCollaborated with the Project Manager to develop brand guidelines for conventions, resulting in a cohesive and professional brand image for the organization. Consistently updated progress on the project management platform, Monday, resulting in efficient and timely completion of projects. Successfully communicated with team members on project updates, leading to smooth and effective collaboration. Designed a popular convention t-shirt, resulting in increased merchandise sales and customer satisfaction.

Digital Creative Lead

ConnecticonFreelancerAug 2019 - Jan 2022 • 2 yrs 6 mosI have successfully coordinated and communicated remotely with the Vice President and Social Media team to create promotional graphics for the convention, resulting in increased engagement on social media platforms, Facebook, Instagram, and Twitter. Utilized Adobe Photoshop and Illustrator to design and create high-quality graphics for social media promotion Collaborated with team members and utilized project management tools, Slack, Discord, and Click to ensure efficient and timely completion of tasks Organized and shared files using Google Drive to maintain effective communication and collaboration among the team Contributed to the overall success of the convention through effective promotion on social media platforms

Lead Graphic Store Designer

FedEx Print OfficeFull-time EmployeeAug 2016 - Oct 2020 • 4 yrs 3 mosImproved efficiency and effectiveness of print production processes at Macy's Printshop, leading to a 200% increase in predicted revenue over a 6-month period. Trained a team of 3+ team members on the use of Adobe design software, which included Adobe Photoshop, Illustrator, and InDesign. Resulting in improved productivity and higher-quality design work. She successfully led the transition of Macy's Printshop to FedEx Print Production, managing the process from start to finish and ensuring a smooth transition for all involved. Collaborated with over 90 members of Macy's management team to create promotional materials for special events, sales, and in-store communications, resulting in increased customer engagement and sales. Designed and distributed over 20 print-ready projects to national team members, consistently meeting tight deadlines and exceeding client expectations.

Graphic Designer

Stew Leonard'sPart-time EmployeeJun 2010 - Oct 2016 • 6 yrs 5 mosSuccessfully executed ad-hoc projects while multitasking to meet tight deadlines, contributing to the smooth operation of the department. Created multiple signage for in-store, from ticket design, flyers, posters, store events, banners, and promotional sales. Consistently maintained the company's creative vision across all product and promotional platforms, contributing to a cohesive brand image. Created video communications using Adobe Premiere Pro and After Effects, resulting in a 100% increase in sales during promoted events and sales promotions. Utilized technical knowledge to execute creative works using DSLR camera, Adobe InDesign, Photoshop, Illustrator, and Premiere Pro, resulting in high-quality output for various projects. Maintained large HP printing machinery, ensuring smooth and efficient print production for the department.

Education

Southern New Hampshire University

Bachelors of Arts, Graphic Design and Media Arts2018 - 2019

The College of Westchester

Associate's degree, Multimedia & Development2007 - 2009

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