Whitney Espinoza

With a Bachelor's degree in Graphic Design and Media Arts from Southern New Hampshire University and an Associate's degree in Multimedia & Development from The College of Westchester, I have honed my skills in design and multimedia. I have experience as a Creative Team Designer at POOPH, Marketing Designer/Virtual Assistant at Moose Lodge Senior Pet Sanctuary, and Store Manager/Social Media Ambassador/Video & Motion Graphic Editor at Stew Leonard's Farm Fresh Food. Additionally, I have worked as a Graphic Designer at Launch and as a Creative Designer at AnimeNEXT. My expertise includes designing graphics for ad campaigns, creating motion graphic projects, managing social media, and developing brand guidelines. I have a proven track record of increasing engagement and sales through my design and marketing efforts.

Projects

Logo Animation for Thotty University

This project created a dynamic logo animation for Tatianna Vixen's YouTube channel, Thotty University, to boost her online presence with a bold, digital introduction. The goal was to make her brand instantly recognizable and memorable for viewers. Tools & Process: Adobe Illustrator: The logo was recreated in high-resolution vector format to achieve a sharp, professional design that maintains quality at any size. Adobe After Effects: The animation was built in After Effects. Tatianna's photo was cut out and blended into the background, establishing her as the main focus. Interactive Elements: An animated cursor clicks on the YouTube icon, adding a digital feel and symbolizing viewer engagement with her content. Outcome: The final animation is a vibrant and polished intro that captures Tatianna's brand, enhancing her channel with a professional and engaging look.See More

UGC-Style Summer Spritzer Social Media Campaign

As the Social Media Ambassador for Stew Leonard's, I created a UGC-style video to promote the in-house Summer Spritzer, crafted by our coffee department and available in multiple refreshing flavors. The video was designed for Facebook and Instagram, showcasing the spritzer's vibrant, summery appeal and highlighting its various flavors. Using a user-generated content approach, I aimed to connect with customers authentically, driving engagement. The video successfully captured the essence of the product, encouraging customers to try it as a go-to summer beverage.See More

Christmas Tree Video Training for Stew Leonard's Intro

This video project introduces new and seasonal employees to Stew Leonard’s Christmas Tree Shop, encapsulating the festive spirit and high standards of customer service expected during the holiday season. Filmed on-site, the video includes footage of Christmas Shop employees assisting customers, maintaining the shop, and tending to trees. Through dynamic shots and smooth panning of the shop’s decorations, the video sets a warm holiday ambiance, embodying the spirit of Christmas that customers anticipate each year. The video was shot, edited, and produced by me using Adobe Premiere Pro for primary editing and Adobe After Effects for additional visual effects, resulting in a polished, cohesive training tool. This training resource will help instill a sense of holiday cheer and teamwork, emphasizing the importance of creating a welcoming environment for all customers.See More

Book Cover Design for Princess Soldier

For this book cover design project, I was tasked with creating a visually striking cover using Adobe Photoshop to hint at the adult content included in the story. The book is a tale of a mafia princess set in modern-day New York, so the cover needed to capture the essence of the plot and convey the edgy, dramatic tone of the narrative. The project involved the following key components: Photomanipulation: Carefully selected imagery was blended to create a seamless, cohesive scene that reflected the story's setting and characters. Color Adjustments: A sophisticated color palette was applied to evoke the mood and ambiance of the novel, using rich and bold hues to convey the intensity of the narrative. Photo Editing: Detailed editing was conducted to enhance the images and create a polished, professional look. This included retouching elements and ensuring visual harmony throughout the design. The final result is a captivating book cover that draws potential readers in and sets the stage for the adult-themed, suspenseful story within. My goal was to balance visual aesthetics with a clear representation of the novel's central themes and storyline. See More

"It's a Boy" Short Animation Reel for Pooph

Client: Pooph Pet Odor Eliminator Platform: Instagram Reel Duration: 8 Seconds Tools Used: Procreate, Adobe After Effects Project Overview: I was tasked with creating a fun, short-form animation reel for Pooph, leveraging the popular "It's a Boy" trend. The purpose of the animation was to emphasize excitement around saving money with Pooph, using characters modeled after their spokesperson and a dog. The goal was to deliver a humorous and engaging piece that aligned with Pooph's brand identity, focusing on pet odor elimination. Creative Process: The characters were hand-drawn in Procreate, where I based them on real-life references of the company's spokesperson and their dog to maintain brand recognition and consistency. The animation concept revolved around their joyous reaction to discovering the benefits and savings of using Pooph. Animation Techniques: Once the characters were completed, I imported them into Adobe After Effects, where I applied various animation techniques to bring the scene to life. Some key techniques included: Smear Animation: Used to exaggerate motion and emphasize the excitement and energy of the characters, giving the animation a fast, dynamic feel. Motion Blur: Incorporated to add fluidity and a sense of realism to the characters' movements, creating a smoother transition between keyframes. Speed Ramp: Adjusted timing to enhance the comedic effect, speeding up and slowing down the action to add variety and impact to the short reel. Outcome: The final animation was an 8-second reel that delivered a burst of comedic energy, capturing the excitement of saving money with Pooph in an engaging and shareable way. The reel was posted on Pooph's Instagram as part of their comedic content strategy, aiming to increase brand engagement and entertain their audience.See More

"Follow the Leader" 2D Animation Reel for Pooph

Client: Pooph Pet Odor Eliminator Platform: TikTok Duration: Short-form Animation Tools Used: Procreate, Adobe Illustrator, Adobe After Effects Project Overview: Pooph wanted an engaging and entertaining TikTok reel featuring their product bottles in a playful, retro-inspired animation. The goal was to personify the bottles, transforming them into lively characters to increase brand appeal and engagement. The bottles were first redesigned in Procreate, adopting a retro style to give each bottle its personality while staying aligned with Pooph’s brand identity. The designs were then vectorized in Adobe Illustrator for clean, scalable graphics ready for animation. Reto characters of Pooph Bottle front view and 3/4 views. Animation Techniques: Once the character designs were finalized, I imported the assets into Adobe After Effects for animation. Special care was given to the characters' movements, including: Hand Positions: Different hand poses were illustrated to accommodate the character's actions and interactions during the animation. Multiple Views: Both front and ¾ views of the bottles were designed to allow for dynamic movement and varied perspectives, adding depth and visual interest to the animation. Outcome: The final animation showcased Pooph’s bottles as lively, retro-style characters “following the leader” in a fun and entertaining way. This 2D animation reel was shared on Pooph’s TikTok, blending creativity with brand engagement for entertaining content that resonated with their audience.See More

Book Cover Design for A Deep Slumber

For this project, I designed a book cover using Adobe Photoshop for a story about a magical flower that puts people into a deep sleep. The cover needed to focus on the mythical flower at the heart of the tale. Key components of the project included: Imagery: A central, captivating image of the magical flower to draw the viewer's attention and convey the story's mystical elements. Color Palette: Soothing, dreamlike colors to evoke the serene, otherworldly qualities of the story. Typography: Legible fonts that complement the cover's aesthetic while conveying the title and author's name clearly. The final design captures the enchanting, dreamlike quality of the story, inviting readers to discover the magic within. See More

Social Media - Moose Lodge Senior Pet Sanctuary Amazon Smile Campaign

At Moose Lodge, we provide loving homes and care for senior pets. Our Amazon Smile initiative aims to effortlessly fund our cause through supporters' purchases. With 0.5% of eligible purchases donated to Moose Lodge, every shopping trip can make a difference. Objectives: Awareness: Inform supporters about Amazon Smile and its impact on our sanctuary. Participation: Encourage supporters to sign up for Amazon Smile and select Moose Lodge. Donations: Maximize contributions by increasing participation.See More

Poopi Beverage Drink - Raspberry Rose Flavor

In this project, I showcased my skills in photo retouching and Adobe Photoshop to create an eye-catching advertisement for POPPI's Raspberry Flavor beverage drink. The final image features the vibrant, refreshing color of the drink, perfectly matching the hue of ripe raspberries. To enhance the appeal of the product, I carefully placed fresh raspberries around the drink, creating a harmonious visual connection between the natural fruit and the delicious beverage. The image is designed to captivate audiences on social media and draw attention to the delightful and refreshing taste of POPPI's Raspberry Flavor drink. This project not only highlights my proficiency in photo editing and design software but also my ability to create visually appealing content that effectively promotes products. Check out my portfolio to see more of my work and how I can help elevate your brand's visual presence.See More

Work History

Marketing Coordinator / Virtual Assistant

Moose Lodge Senior Pet SanctuaryFreelancerProvided effective tech support to resolve various issues and improve overall organization operations. Successfully initiated and set up Facebook fundraising tools and AmazonSmile Charity profiles for the company, increasing the organization's fundraising efforts. Led Zoom meetings to introduce and educate the team on social media usage, improving the organization's social media presence. Created a story post to highlight important issues and increase awareness and funding for the organization. Built and maintained a website for the organization, providing a platform for online donations and improving the organization's online presence. Collaborated with the CEO and CFO to create and schedule monthly content for social media, increasing the organization's social media engagement. Developed a brand kit to establish and maintain the organization's brand identity.

Creative Team Designer

POOPHJun 2023 - Aug 2024 • 1 yr 3 mosDesigned graphics for organic and paid ad campaigns across various platforms. Created and edited motion graphic projects using Adobe After Effects for social media reels on Instagram, TikTok, and Facebook. Edited product lifestyle images for use in creative resources for the DTC website and marketing materials. Developed a collection of animations for GIPHY and Tenor, enhancing engagement on social media platforms such as Facebook, Instagram, and mobile messengers.

Store Manager / Social Media Ambassador / Video & Motion Graphic Editor

Stew Leonard's Farm Fresh FoodFull-time EmployeeJul 2021 - Sep 2023 • 2 yrs 3 mosImproved customer satisfaction through daily consultation and empathy with customers, resulting in a high customer retention rate. Increased social media engagement through weekly strategies and motion graphic stories, leading to increased brand awareness and customer engagement. Boosted store traffic through scheduled events on Facebook, resulting in increased sales. Created successful video promotions using Adobe Premiere Pro, After Effects, Filmora, and Cap Cut, contributing to the store's marketing efforts. Implemented a successful social media plan with collaboration from departments, resulting in increased sales and customer engagement during seasonal promotions. Maintained a clean and organized store by scheduling and overseeing onsite cleaning and quality control checks, leading to a positive customer experience. Effectively managed store operations by overseeing closing and midday shifts and initiating communication with customers and departments.

Creative Designer

AnimeNEXTFreelancerFeb 2020 - Jan 2022 • 2 yrsCollaborated with the Project Manager to develop brand guidelines for conventions, resulting in a cohesive and professional brand image for the organization. Consistently updated progress on the project management platform, Monday, resulting in efficient and timely completion of projects. Successfully communicated with team members on project updates, leading to smooth and effective collaboration. Designed a popular convention t-shirt, resulting in increased merchandise sales and customer satisfaction.

Digital Creative Lead

ConnecticonFreelancerAug 2019 - Jan 2022 • 2 yrs 6 mosI have successfully coordinated and communicated remotely with the Vice President and Social Media team to create promotional graphics for the convention, resulting in increased engagement on social media platforms, Facebook, Instagram, and Twitter. Utilized Adobe Photoshop and Illustrator to design and create high-quality graphics for social media promotion Collaborated with team members and utilized project management tools, Slack, Discord, and Click to ensure efficient and timely completion of tasks Organized and shared files using Google Drive to maintain effective communication and collaboration among the team Contributed to the overall success of the convention through effective promotion on social media platforms

Lead Graphic Store Designer

FedEx Print OfficeFull-time EmployeeAug 2016 - Oct 2020 • 4 yrs 3 mosImproved efficiency and effectiveness of print production processes at Macy's Printshop, leading to a 200% increase in predicted revenue over a 6-month period. Trained a team of 3+ team members on the use of Adobe design software, which included Adobe Photoshop, Illustrator, and InDesign. Resulting in improved productivity and higher-quality design work. She successfully led the transition of Macy's Printshop to FedEx Print Production, managing the process from start to finish and ensuring a smooth transition for all involved. Collaborated with over 90 members of Macy's management team to create promotional materials for special events, sales, and in-store communications, resulting in increased customer engagement and sales. Designed and distributed over 20 print-ready projects to national team members, consistently meeting tight deadlines and exceeding client expectations.

Graphic Designer

Stew Leonard'sPart-time EmployeeJun 2010 - Oct 2016 • 6 yrs 5 mosSuccessfully executed ad-hoc projects while multitasking to meet tight deadlines, contributing to the smooth operation of the department. Created multiple signage for in-store, from ticket design, flyers, posters, store events, banners, and promotional sales. Consistently maintained the company's creative vision across all product and promotional platforms, contributing to a cohesive brand image. Created video communications using Adobe Premiere Pro and After Effects, resulting in a 100% increase in sales during promoted events and sales promotions. Utilized technical knowledge to execute creative works using DSLR camera, Adobe InDesign, Photoshop, Illustrator, and Premiere Pro, resulting in high-quality output for various projects. Maintained large HP printing machinery, ensuring smooth and efficient print production for the department.

Reviews

Top EarnerHas earned $5k+ on Pangea.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

Southern New Hampshire University

Bachelors of Arts, Graphic Design and Media Arts2018 - 2019

The College of Westchester

Associate's degree, Multimedia & Development2007 - 2009

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!