Yanna Y

Content Marketing Manager • Social Media Marketing Specialist • New York, NY, US

Top Earner

Graphic Design

Adobe Photoshop

Food Photography

Adobe Creative Suite

Marketing

Lightroom

Canva

Photography

Market Research

Available for hire fromNegotiable

Creative data-driven content marketer and storyteller with expertise in digital and influencer marketing, media buying, and content creation.

Hi there! I’m Yanna, a recent NYU grad with a degree in media/communication. I am a curious storyteller and digital marketer who loves creating content for campaigns and analyzing performance metrics to optimize content and brand strategy.

Projects

Creative Portfolio

Showcasing a diverse range of projects and academic work, this portfolio highlights my creativity and versatility across various mediums. From innovative marketing campaigns to engaging content pieces, each project reflects my skills in storytelling and design, demonstrating my ability to bring ideas to life. See More

Resume

Please find my resume attached. If you have any more questions, please don't hesitate to reach out!

Work History

Assistant Media Buyer

Group MFull-time EmployeeApr 2023 - Present • 1 yr 6 mos- Collaborated with beauty, insurance, and retail commerce brands to identify talent and execute paid direct response campaigns, maximizing ROI and hitting client KPIs - Oversaw daily campaign management by monitoring pacing and delivery, implementing optimizations, and escalating issues promptly - Fostered strong relationships between clients and top streaming services, broadcast, and cable networks in the entertainment business to negotiate ad space and pricing

Social Media Intern

AllermiPart-time EmployeeOct 2022 - Jan 2023 • 4 mos- Expanded pipeline of micro content creators by 30%, as well as managed existing talent, which improved efficiency for future projects by 18% - Executed creative ad campaigns, translating briefing materials into strategic investment initiatives that reached a combine audience of 800k on Instagram and TikTok - Conducted comprehensive reports using Excel and media math expertise to optimize investment strategies and content, aligning with marketing goals-

Content Coordinator

A&Kel Feb 2021 - Aug 2021 • 7 mos- Analyzed and integrated key performance analytics and KPIs to management using Google Analytics and Excel - Oversaw paid media, influencer activations, and custom content partnerships with Projext & Co. and Bracoo - Coordinated with PR and sales teams to manage budget for product send-outs and paid collaborations

Social Media Strategist

Nala WomanJun 2020 - Dec 2020 • 7 mos- Designed and curated 6 months of creative content for brand marketing including social and blog posts, newsletters, stickers, etc. - Pitched and developed 3 creative decks for potential partnerships and brand development - Organized and participated in biweekly campaign strategy sessions resulting an 18% increase in engagement rate on Instagram - Managed third-party communications with clients and partners, such as press and resellers

Digital Marketing Intern

Pioneering CollectiveAug 2021 - Oct 2021 • 3 mos- Curated and produced biweekly newsletters to 300+ thought leaders, founders, CEOs, and other industry professionals for digital consumption - Led creative content for social media that grew the engagement rate and followers by 8% in a span of 8 weeks - Collaborated cross-functionally with PR and marketing teams to design organic media posts resulting in a 15% increase in CTR

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Top EarnerHas earned $2.5k+ on Pangea.

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Education

New York University

Bachelor's Degree, Media and CommunicationSep 2018 - May 2022

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