Kelly Zhong

UI Designer • Product Designer • San Diego, CA, US

UI/UX Design

User Interface Design

Figma

User Research

Wireframing

Prototyping

Usability Testing

Graphic Design

Available for hire fromNegotiable

UX/UI designer with a background in cognitive science and visual arts.

Hello! I'm Kelly, a designer who recently graduated from UCLA. I've designed for The Walt Disney Company, UCLA, and start-up companies in Los Angeles and San Diego. I'm currently freelancing and would love to work with you!

Projects

Disney D23 Expo

D23 Expo is the biannual "The Ultimate Disney Fan Event" that celebrates all things Disney. As the lead designer on this project, I worked with PMs, designers, engineers, the D23 team, and other stakeholders to create a hub for all information regarding the event. I worked from client intake/ user research to high-fidelity designs, consistently communicating with stakeholders to ensure that my designs fit within business and engineering constraints. The site launched in January of 2022, and was used by 140k+ users. https://d23expo.com/See More

Nextdoor Redesign

Upon using the Nextdoor app, I noticed some problems with visual design and usability that could hinder the user, making Nextdoor less accessible to all. I wanted to challenge myself to dive deeper into the root causes of these issues and redesign the app to address them. I worked through the full UX Design process to achieve all of the following deliverables: • Research and findings • Information architecture • Impact vs. effort diagram • High-fidelity screens • User flows • Prototypes • Usability testingSee More

Disney Aspire Atrium

Disney Aspire is a program exclusively for employees of The Walt Disney Company. It seeks to help further the education and expand the skillsets of employees in hopes of fostering career growth. (Read more about Disney Aspire: https://disney.guildeducation.com/partner/) My task was to design "Disney Aspire Atrium", an internal site for Disney Aspire that acts as an information hub for prospective, current, and alum students, as well as mentors or other employees that may be involved. This site will enable Disney Aspire to market to and communicate with students, allowing them to have more control over the Aspire narrative. As the lead UX designer on this project, I started with client intake and worked up to high-fidelity iterations. Throughout this project, I collaborated with the client and project managers to solidify the information architecture, ensure that chosen features were within engineering constraints, solidify the site design system/ branding, and more. Specific deliverables included: ‍ • Research and competitive analysis • Information architecture • Low-fidelity wireframes • User flows • High-fidelity iterationsSee More

Zoom Q&A

The increase in online-classroom formats has caused difficulties in learning. Though Zoom is effective for its main purpose of communication, many students and teachers have reported feeling distracted and unmotivated during online classes, newfound emotions not present in the in-person classroom. To foster engagement and interaction within the digital classroom, I designed a question-asking feature for Zoom. This feature makes use of the chat box as a space for teachers to ask questions for students to answer. With the distinction of questions from regular chat messages, ease of answering questions, and social incentives such as progress bars and face piles, students are motivated to participate.See More

Work History

UX Design Intern

The Walt Disney CompanyJun 2021 - Jan 2022 • 7 mosWorked cross-functionally to design 7+ digital products for internal and external clients. Led the design of the 2022 D23 Expo website.

UX/ Graphic Designer

UCLA Institute of Transportation StudiesFeb 2020 - Present • 4 yrs 8 mosLed the redesign of 6+ websites, such as for UCLA ITS, Transfers Magazine, and UCLA Lewis Center. Creating official policy brief templates, marketing graphics and materials, etc. to standardize content.

Freelance Product Designer

Self-EmployedJun 2022 - Present • 2 yrs 5 mosDesigning for a non-profit org that provides UX services for partner companies. Created branding and designed 45+ mobile screens for a client in the luxury car industry. Redesigning sites and pitch decks for an AI drug discovery startup to secure investment and solidify brand presence.

Education

UC Los Angeles

Bachelor's Degree, Cognitive ScienceSep 2018 - Jun 2022

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