Top talent is on Pangea
You are viewing Shelby's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Shelby Green
Copywriting
Content Strategy
Content Writing
A creative storyteller and content marketer who's ready to take your brand to the next level.
An experienced marketing professional who specializes in social media strategy and management, content strategy, and media relations. An effective communicator, out-of-the-box thinker, and value-driven leader who is not afraid to step out of her comfort zone to take a brand's digital presence to the next level.
Projects
Work History
S
Senior Social Media and Content Strategist
Secureworks (Owned by Dell Technologies)Oct 2022 - Feb 2023 • 4 mosLaid off due to workforce reduction •Generated ideas for thought leadership content to increase share of voice and build brand awareness. •Lead and managed communication with influencers to ensure they understood content assignments and adhered to company standards. •Refreshed and repurposed content to extend use. •Managed creative projects that were outsourced to vendors. •Reviewed and edited content created by external sources. •Increased YouTube subscribers by 10% in less than four months. •Kickstarted and managed Pinterest to increase SOV and drive lead generation. •Increased employee engagement by advising employees on best practices for social media. •Monitored and reported on monthly social metrics.A
Creative Content Writer
Academic PartnershipsDec 2021 - Oct 2022 • 11 mos•Leveraged keyword research to develop strategic email, web, ads and social media copy for 20+ academic institutions. •Lead and managed a team of writers on partner launches. •Reviewed, revised and optimized web content to improve user experience and ensure it adheres to SEO best practices. •Migrated content from legacy content management system into new Wordpress CMS. •Ensured all marketing assets are consistent with overall business objectives and accurately reflect brand style and voice of each institution. •Collaborated cross-functionally with other departments including design, SEO, and marketing leads.G
Social Media and Content Specialist
Gerber TechnologyJun 2018 - Dec 2021 • 3 yrs 7 mos•Helped develop multi-channel content plans for five different industries. •Increased page views by views ~70% year over year by building, managing, and executing global social media and content strategy. •Positioned Gerber as a thought leader by brainstorming, pitching and developing customer-centric content such as blogs, eBooks, whitepapers, webpages, case studies, scripts, and press releases. •Increased social media following ~40% year over year by leading, managing and executing organic and paid social media strategy for all customer-facing platforms. •Acted as sole writer for the global marketing team. •Researched industry trends and conducted interviews with subject-matter experts to ensure all content was timely and relevant. •Collaborated with product marketing, sales and senior management to translate technical content into benefits for customers. •Reviewed, revised, and optimized content developed by agency partners. •Managed and monitored global, online community of ~50k+ monthly visitors. Drove community engagement by posting thoughtful discussion topics and latest industry news. •Assisted in the launch and promotion of an annual virtual conference which was attended by 2,000+ registrants from around the world. •Assisted in the development of award-winning website. •Developed monthly reports analyzed performance of corporate social media channels. •Created and maintained editorial calendar to support go-to-market activities.C
Content Editor (Contract)
CratejoyOct 2021 - Dec 2021 • 2 mos•Managed, edited, and optimized content written by freelancers for grammar, style and SEO.Education
University of Connecticut
Bachelor's Degree, CommunicationAug 2015 - Dec 2018University of Connecticut
Graduate Degree, Master of Business Administration with a concentration in Marketing StrategyAug 2022How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
A creative storyteller and content marketer who's ready to take your brand to the next level.
An experienced marketing professional who specializes in social media strategy and management, content strategy, and media relations. An effective communicator, out-of-the-box thinker, and value-driven leader who is not afraid to step out of her comfort zone to take a brand's digital presence to the next level.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Shelby's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Shelby Green
Copywriting
Content Strategy
Content Writing
Projects
Work History
S
Senior Social Media and Content Strategist
Secureworks (Owned by Dell Technologies)Oct 2022 - Feb 2023 • 4 mosLaid off due to workforce reduction •Generated ideas for thought leadership content to increase share of voice and build brand awareness. •Lead and managed communication with influencers to ensure they understood content assignments and adhered to company standards. •Refreshed and repurposed content to extend use. •Managed creative projects that were outsourced to vendors. •Reviewed and edited content created by external sources. •Increased YouTube subscribers by 10% in less than four months. •Kickstarted and managed Pinterest to increase SOV and drive lead generation. •Increased employee engagement by advising employees on best practices for social media. •Monitored and reported on monthly social metrics.A
Creative Content Writer
Academic PartnershipsDec 2021 - Oct 2022 • 11 mos•Leveraged keyword research to develop strategic email, web, ads and social media copy for 20+ academic institutions. •Lead and managed a team of writers on partner launches. •Reviewed, revised and optimized web content to improve user experience and ensure it adheres to SEO best practices. •Migrated content from legacy content management system into new Wordpress CMS. •Ensured all marketing assets are consistent with overall business objectives and accurately reflect brand style and voice of each institution. •Collaborated cross-functionally with other departments including design, SEO, and marketing leads.G
Social Media and Content Specialist
Gerber TechnologyJun 2018 - Dec 2021 • 3 yrs 7 mos•Helped develop multi-channel content plans for five different industries. •Increased page views by views ~70% year over year by building, managing, and executing global social media and content strategy. •Positioned Gerber as a thought leader by brainstorming, pitching and developing customer-centric content such as blogs, eBooks, whitepapers, webpages, case studies, scripts, and press releases. •Increased social media following ~40% year over year by leading, managing and executing organic and paid social media strategy for all customer-facing platforms. •Acted as sole writer for the global marketing team. •Researched industry trends and conducted interviews with subject-matter experts to ensure all content was timely and relevant. •Collaborated with product marketing, sales and senior management to translate technical content into benefits for customers. •Reviewed, revised, and optimized content developed by agency partners. •Managed and monitored global, online community of ~50k+ monthly visitors. Drove community engagement by posting thoughtful discussion topics and latest industry news. •Assisted in the launch and promotion of an annual virtual conference which was attended by 2,000+ registrants from around the world. •Assisted in the development of award-winning website. •Developed monthly reports analyzed performance of corporate social media channels. •Created and maintained editorial calendar to support go-to-market activities.C
Content Editor (Contract)
CratejoyOct 2021 - Dec 2021 • 2 mos•Managed, edited, and optimized content written by freelancers for grammar, style and SEO.Education
University of Connecticut
Bachelor's Degree, CommunicationAug 2015 - Dec 2018University of Connecticut
Graduate Degree, Master of Business Administration with a concentration in Marketing StrategyAug 2022How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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