Hsing Tseng

Content Marketing Manager • Copywriter • Denver, CO, US

Content Writing

SEO

Writing

Editing

Interviewing

Content Strategy

Content Creation

Project Management

Available for hire fromNegotiable

Ex-journalist, full-stack B2B SaaS content marketer. 8 years of writing & editing experience. Translating technical concepts into actionable resources

Journalist by training, now a content marketer by trade. 8 years of professional experience in writing and editing for online publication. I translate tough, technical concepts into actionable resources that are much easier on your readers' eyes and brains. Specialties: B2B SaaS, HR, remote work, DEI, productivity, project management, healthcare, mental health, business intelligence, and more. Visit my website hsingtseng.com for more info and more clips!

Projects

ClickUp | What is Resource Allocation?

Featured snippet + ranks #1 for "resource allocation." Another content refresh piece, working to integrate client's templates and CTA's while providing more information than existing piece. This was a revamped refresh of an older, outdated resource. Working off of the client’s brief, I created a comprehensive resource allocation guide that provides more helpful information and advice. Speaking to the client’s ICP - agency project managers and decision-makers - we address their main pain points and offer resources in the form of best practices and ways that ClickUp can help. Key results: - Ranks #1 for target keyword "resource allocation - Featured snippet: - Ranks #3 for resource allocation templates - Ranks #4 for "what is resource allocation" - Ranks #6 for "resource allocation examples"See More

Workforce | How to develop a call-out policy that reduces business impact

Ranks #1 for "call out policy." A straightforward SEO-driven piece of content, aimed at business owners or managers that often deal with call outs. Conducted SEO keyword research / SERP competitor analysis to create a piece from the employers' perspective - most pieces existing on SERP were written for the employee. Pitched Workforce as a solution to the problem, with appropriate CTAs.See More

Pilot.co | Should You Open a Foreign Subsidiary? The Definitive Guide

Ranks #1 or page 1. A refresh of a middling-performing piece that elevated it to the top. Goes beyond "What is" content to provide much more helpful information to guide readers' decision-making. This article refreshes and revamps a piece that did “okay” on Pilot’s blog, but not Great. This one takes the concept of the original — explaining when it makes sense to open a local subsidiary — and focuses on a much higher value keyword (foreign subsidiary) with purpose. We provide a robust explanation of what a foreign subsidiary is and how it differs from a branch office. We cover five situations (up from three) where it makes sense to open a subsidiary and explain the benefits and challenges with each. Finally, we close with the idea that opening a subsidiary isn’t a one-size-fits-all solution when it comes to hiring and paying internationally — but Pilot can be. Ranks on Page 1 for the following target keywords: - “foreign subsidiary examples” (#1) + featured - “foreign subsidiary” / "foreign subsidiaries" (#5) formerly #1 - “international subsidiaries” (#7) formerly #1 - “what is a foreign subsidiary” / “what is foreign subsidiary” (#1)See More

Pilot.co | The Employer’s Guide to IP Ownership: Understanding IP Rights

Ranks at #1 for "ip ownership" and several other keywords. A guide to IP rights, aimed at employers. This piece is a comprehensive overview of intellectual property rights for the employer. We cover all the basics that an employer would need to know about IP when hiring employees and contractors, cutting through the legal jargon to only deliver the need-to-know’s. We provide clear-cut answers and actionable tips for the employer looking to protect their company’s intellectual property. This leads naturally into our conclusion, a pitch for Pilot as an easier solution for compliance, contracts and IP transfer. This article has been optimized in Clearscope, scoring an A-, above its recommended grade of B+. Ranks #1 for target keyword: “IP ownership” + Featured Snippet See More

ClickUp | What is Project Scope? Examples, Templates, and Resources to Succeed

Ranks #2 for "project scope examples" and #11 for target keyword, "project scope." Working off a content brief provided by the client, we created a revamped refresh of a low-performing piece for a high-value keyword. See More

Inova Payroll | The New Hire Packet Every Employer Should Provide

Ranks #9 for "new hire packet." A content refresh, optimizing the piece for SEO by adding new sections, removing outdated ones, and tweaking content to be more readable and actionable. See More

Hiring for Diversity the Right Way: How to Broaden Your Horizons

A thoughtful guide to hiring for diversity, with tips and guidance from an SME. A deep-dive guide into hiring for diversity, from crafting more inclusive job listings to compensating more competitively. Instead of talking about technicalities and metrics and so on, we’ve focused on easy-to-understand, actionable ways that companies can hire more diversely. Integrated tips and best practices extracted from an SME interview with the founder of Manara, one of Pilot’s partners/clients that focuses on diverse sourcing in tech. Throughout the piece, I pitched Pilot naturally where it makes sense and included internal links to pieces we’d already published as well as ones that were on their way to being published soon after this one.See More

Appcues | The aha moment guide: How to find, optimize, and design for your product

Ranks #8 for "aha moment." Results of a content refresh for Appcues, who wanted to own this keyword and topic cluster. This article was a refresh of an older, outdated piece on Appcues’ blog. I found and included fresh, exciting new examples (+ screenshots) and made the tips and advice sections more actionable.See More

Work History

Sr. Content Marketing Manager

AnimalzAug 2021 - Nov 2022 • 1 yr 3 mos- Write engaging, long-form content (i.e. blog posts, guides, listicles, thought leadership, eBooks, etc.) for B2B SaaS clients across verticals - Leverage SEO best practices and keyword research to craft results-driven content strategies, including ideation briefs and content calendars - Communicate regularly to build and maintain healthy relationships with customers - Generate reports that track MoM KPIs like organic traffic and keyword rankings, and provide recommendations to clients on how to improve their metrics - Developed a monthly reporting template for everyone in the agency to utilize, streamlining how we create and share reports asynchronously. - Collaborate async with other content marketers and strategists as part of a fully-remote, globally distributed company

Content Editor

SelectHubOct 2020 - Aug 2021 • 11 mos- Led a team of eight to twelve remote writers - Edited long-form articles (avg. 1k-4k words) for quality, structure, style and accuracy - Provided regular constructive feedback to help writers develop hard and soft skills - Managed and communicated expectations clearly, keeping team on track to meet and exceed KPIs - Aligned priorities with goals and assigned tasks as needed - Assisted in optimization of processes and implementation of SOP changes

Sr. Content Writer

SelectHubJan 2020 - Oct 2020 • 9 mos- Wrote original long-form articles, product pages, company features and custom downloadable client assets - Owned content creation for high-value Business Intelligence categories responsible for >$100k worth of lead gen - Implemented SEO strategies to target page one ranking on Google for industry keywords - Wrote social media copy for LinkedIn, Twitter and Facebook - Designed graphics using Adobe Illustrator and Canva

Digital Content Producer

KDVR.comFeb 2015 - Jun 2016 • 1 yr 5 mos- Worked in a newsroom with two broadcast television stations (KDVR FOX31 Denver and KWGN Colorado's Own Channel 2) as part of a fast-paced newsgathering operation - Produced over 1,200 news articles, including breaking news, syndicated content from wire sources. Wrote stories to accompany broadcasted packages for web accessibility - Publicized posts through all distribution channels, including social media, email newsletters and push notifications - Contributed to extensive digital coverage of Aurora theater shooting trial.

Education

University of Denver

Bachelor's Degree, Journalism & Asian StudiesSep 2011 - Jun 2015

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