Patricia Cuenca

UI Designer • Product Designer • Manila, NCR, PH

Competitive Analysis

Information Architecture

Product Design

UI/UX Design

Available for hire fromNegotiable

Product UX/UI Designer with a background in Digital Marketing & E-Commerce

I am a product designer with about a year and a half of experience in UX/UI. I also have a background in digital marketing, content creation, and e-commerce. I am proficient in excel & Adobe creative suite I am passionate about accessibility and making all products and processes user-friendly. Would love to work with you!

Projects

UX Portfolio

My UX Portfolio Samples

Digital Marketing/Graphic Design Deliverables

My past work in Digital Marketing and Graphic Design

Work History

UX/UI Designer

MemoriselyAug 2022 - Nov 2022 • 4 mosCollaborated with designers around the world and iterated on the Wim Hof Method mobile app and sofarsounds.com website. Conducted user-research: performing competitor analysis, plotting user-maps, mapping information architecture, conducting user interviews on Dovetail, etc. Ideated with a team of 3; designed functioning low-fidelity and high-fidelity prototypes. Conducted usability testing on Maze.

Digital Marketing / E-Commerce Associate

Skechers USA PhilippinesJun 2022 - Aug 2022 • 3 mosManaged and designed social media & e-commerce content, producing and presenting influencer and content decks. Wrote copy for social media posts, utilising SEO and effective hashtags. Analysed content and PR event data and found what worked and what did not for outlets such as Instagram and Facebook - to improve reach and increase sales conversions

Marketing & Promotions Intern

Wildflour Bakery + Cafe CorpJun 2022 - Aug 2022 • 3 mosFacilitated and lead the Wildflour 10th Anniversary Box product from ideation to launch; did research on favorite/best-performing products to include. Write copy for recipients on behalf of Wildflour Corp. Sourced and user-tested wholesale product to ensure quality & consumer satisfaction.

Digital Marketing / E-Commerce Intern

MAP Active PHJun 2021 - Aug 2021 • 3 mosContent creation & consumer analytics for the Athlete’s Foot, Rookie USA, and Planet Sports Inc. Updated catalogs for New Arrivals. Implemented service checks on buy-and-sell Viber groups. Created deliverables on Tiktok, advertising new stock for the Athelete’s Foot PH & Rookie PH

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