Joseph Correa

Hi, I'm Joey! I'm an incredibly versatile creative with close to a decade's worth of experience and a dynamic skill set spanning film, photo, and design. I’m an effective brand strategist with the hands-on expertise to make high-quality creative content. I craft brands that shine and I'd love to work with you!

Projects

Ghostlight Imaging - Brand & Identity Design

Ghostlight Imaging is an Orlando, Florida-based photography studio that specializes in studio, event, and conceptual photography. I was in charge of designing and fleshing out the brand and identity for Ghostlight, as well as designing and developing their web presence.See More

Sommos - Brand & Identity Design

I had the wonderful opportunity to work alongside the Zumba product team to design and flesh out the branding and identity for Sommos, a new fitness app and web platform concept that allowed fitness teachers and influencers to schedule classes, livestream and sell content, and better connect with their students. I designed the brand and identity and worked with the dev team to design the product UI and UX. See More

Symmetry Wealth - Brand & Identity Design

I worked with Symmetry Wealth Advisory Group to design a brand and identity that spoke to their personal touch and bespoke financial services. I created their branding and identity and designed their web presence. See More

Luxevo Vacations - Brand & Identity Design

I worked with Luxevo Vacations to redesign their brand and identity to more clearly illustrate the luxury and ease behind the use of their vacation planning services. I designed their web presence and fleshed out a social media design and aesthetic to enable them to properly market while staying on brand.See More

RIP IT - Brand Film

I worked with RIP IT to create a brand film that spoke to their target audience on an authentic and emotional level. I wrote, produced, and handled the art direction, as well as edited the brand film. See More

Work History

Creative Director

Mayhem Agency- Conceptualized and fleshed out the Mayhem Agency brand & identity - Developed unique brand strategy for clients in various business sectors - Orchestrated the creation of engaging campaigns across multiple platforms and mediums - Managed creative teams of various sizes on projects both large and small

Art Director

ZumbaOct 2021 - Jan 2023 • 1 yr 4 mos-Oversaw the entire branding process for the Sommos™ platform. -Led creation, delivery, and updating of our brand design framework pre and post launch. -Worked closely with UI/UX and Dev to resolve design issues and implement cohesive solutions. -Conceptualized art layouts, email campaigns, social media strategy, and general marketing materials, specifying style, type size and graphics to meet brand specifications. -Communicated creative strategy and notes through both in-person and remote team meetings.

Creative Director

AzellaMay 2021 - Oct 2021 • 6 mos-Interfaced directly with clients to guide the creative direction of their brand's foundation. -Oversaw the creation of the brand identity and design for dozens of clients. -Managed creative direction of clients and development for a host of branding and marketing projects. -Conceptualized, designed, and developed the web presence for numerous clients.

Content Producer

SPRYMay 2019 - Jun 2020 • 1 yr 2 mos-Established creative vision for numerous campaigns across various platforms and mediums. -Interfaced directly with clients to establish effective communication strategies and minimize revision rounds. -Conceptualized and wrote scripts for campaigns based on client goals. -Oversaw pre-production planning to ensure efficient production and post-production timelines. -Directed talent, supervised departments, and oversaw production for various campaigns both on and off set. -Coordinated with agency partners to collaborate on larger productions. -Designed and animated high-quality motion graphics for various campaigns. -Worked directly with high-profile clients including Olive Garden, Chronic Tacos, Cheddar's Scratch Kitchen, Darden, NASA, Kennedy Space Center, Baker Tilly International, Visit Orlando, Sonny's BBQ, and Central Florida Health.

Multimedia Creative Lead

Roman & JulesDec 2018 - Sep 2019 • 9 mos-Captured artfully-composed images and video of products using expertly selected lenses, camera settings and lighting techniques. -Conceptualized and developed social media campaigns, event media, and other promotional and marketing materials. -Spearheaded the rebrand of the YDiamonds brand offshoot.

Creative Coordinator

Luxevo VacationsJan 2018 - Sep 2018 • 8 mos-Oversaw and directed the entire marketing & creative team. -Spearheaded the Luxevo Vacations brand identity overhaul and led the web presence redesign. -Pioneered the creation of their sister brands LXVN Magazine and LXVN Apparel. -Collaborated with international 5-star resort brands including El Dorado, Azul Beach, Sensatori, -Nickelodeon Hotels & Resorts, and Karisma Villas to produce engaging promotional and marketing content.

Education

Ringling College of Art and Design

Bachelors of Fine Arts, FilmmakingAug 2013 - May 2017

Osceola County School for the Arts

High School, Technical TheaterAug 2009 - May 2013

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