Abby Price

Email Marketing Specialist • Growth Marketing Manager • Oklahoma City, OK, US

E-Commerce

Email Marketing

SMS Marketing

Marketing Strategy

Marketing

CRM

Available for hire fromNegotiable

Full-Time Roles

Contracts

Versatile Lifecycle Marketer - equally focused & skilled at all stages; from Awareness to Loyalty & Retention.

Hi, my name is Abby Price! I am a skilled Lifecycle Marketing Professional with a history of conceptualizing, implementing, and entirely owning overall Lifecycle Strategies for startups like KiHK & Jiobit, as well working on Lifecycle Strategies with companies like Life360 (50million+ MAU) & Tile. E-Comm, SaaS, Hardware... You name any of those industries, and I have loved working within them. Aside from work, I like to consider myself an enjoyable & positive person to be around! I love spending time with my two dogs Tyson & Reese, and I am obsessed with anything theatre/anything in that world as I grew up a dancer my whole life! Open to full-time or contract work. Please reach out & let's chat if interested!

Projects

Referral Program

Implemented an ambassador program that increased on-site revenue by 55.2% within a two month period

Work History

Head of Lifecycle Marketing

KiHKJun 2022 - Present • 2 yrs 5 mos Develop, implement & own the overarching lifecycle marketing strategy, CRM & experimentation roadmap. Continuously A/B test, learn, and improve our lifecycle strategy from KPI’S, identifying the most effective content and messages for different audiences and channels, including email/CRM (nurture, re-engagement, win-back, retention, upsell) SMS, on-site, referrals, paid ads and direct mail and related platforms to increase customer acquisition, retention, and loyalty in a start-up e-commerce environment from business launch. Key Accomplishments: Collaborated with the CEO on the GTM plan for company launch and following product line launches; took revenue attributed to email + sms campaigns/automations from 0% to 14% by significantly increasing qualified leads & building lifecycle strategy from scratch Implemented an ambassador program that increased on-site revenue by 55.2% within a two month period

Lifecycle Marketing Manager

Jiobit + Tile by Life360 (50 million+ MAU)Oct 2021 - May 2022 • 8 mosOwned, conceptualized, and led multi-channel lifecycle outreach strategies in subscription hardware environment through email (nurture, re-engagement, win-back, retention, upsell/cross-sell) SMS; in-app messaging; push notifications; social media strategies, referrals, on-site; pop-ups, chatbots etc) with a key focus on learning from KPI’s, generating MQL/ SQL’s, and leading them through the customer journey: awareness to retention/loyalty to continuously increase MRR. Key Accomplishments: Spearheaded the transition of Jiobit’s Lifecycle Marketing Strategy to fall under Life360’s ownership after acquisition Increased MQL’s by 76% through on-site strategy, increased revenue attributed to email campaigns by 9%

Education

Oklahoma State University

Bachelor's Degree, MarketingAug 2015 - May 2019

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