Aarani Sarveswaran

Project Manager

PR and Communications Specialist

Copywriter

Jersey City, NJ, US

Operations Management

Strategic Communications

Content Development

Newsletters

Copywriting

Communication

Available for hire fromNegotiable

Contracts

Project Coordinator | Communication Specialist

With a Bachelor's degree in Communication from the University of Missouri-Columbia, I have cultivated a diverse professional background. Currently, I serve as a Project Coordinator at JMO Communications, where I manage project timelines and coordinate team efforts to ensure successful project delivery. Previously, I worked as a Project Assistant at the same company, focusing on quality assurance, social media content creation, and business development. My experience also includes roles at The TJX Companies, Inc., where I excelled as a Sales Associate by providing exceptional customer service and as an Admin Coordinator, supporting store operations. Additionally, I gained valuable insights into public relations during my internship at JLS PR, where I contributed to PR campaigns and media outreach. My varied experiences have equipped me with strong communication, organizational, and leadership skills, making me a versatile professional in the communications field.

Projects

Social media for various clients

These social media graphics were designed using Canva for both my company and clients, ensuring alignment with each brand’s specific branding guidelines. I created the visuals, drafted captions, and managed content scheduling and engagement using Hootsuite. To protect the identity of the organizations involved, some graphics and text may be blurred.See More

Digital campaigns

This two-part digital campaign involved creating a variety of content for different channels to share news about an award, aimed at attracting applicants and announcing the winners. I designed the social media graphics, drafted and monitored engagement for the digital newsletter through Mailchimp, and wrote web and press releases. Additionally, I created supplementary content for the website to support both parts of the campaign, ensuring cohesive messaging across all channels and maximizing audience reach and engagement. To protect the identity of the organizations involved, some graphics and text may be blurred.See More

Branding guidelines

For this project, I created a comprehensive branding guidelines document for a new mascot being introduced by the client. I ensured the design and messaging aligned with the client’s established brand guidelines, maintaining consistency across all visual and written materials. I leveraged my strategic communications skills to ensure the mascot fit seamlessly into the broader brand narrative. To protect the identity of the organizations involved, some graphics and text may be blurred.See More

Project management example

For this project, I managed the creation of election engagement materials for a client targeting new members of Congress. I coordinated a cross-functional team of designers and editors, ensuring the content aligned with the client’s objectives. Additionally, I managed client communication throughout the process and provided strategic communication guidance to ensure the materials effectively conveyed the key messages. To protect the identity of the organizations involved, some graphics and text may be blurred.See More

Work History

Project Coordinator

JMO CommunicationsAs a project coordinator, I drove community engagement by increasing social media followers by 11% and post engagement by 339% within six months through the creation of strategic campaign materials. I developed and designed content across social media, press releases, newsletters, blogs, and websites, ensuring alignment with the communications plan and editorial calendar. Additionally, I coordinated cross-team communications projects, managed timelines in Asana, and provided regular updates to leadership to maintain alignment and ensure timely execution.

Project Assistant

JMO CommunicationsJan 2024 - Jul 2024 • 7 mosEnsured quality assurance for dozens of communications deliverables through meticulous review, attention to detail, and editing, to gain accuracy and create high-quality materials. Crafted engaging social media content weekly according to brand guidelines to boost online visibility and brand awareness for the company and clients. Identified and pursued business development opportunities, contributing to the proposal creation process.

Sales Associate

The TJX Companies, Inc.Jun 2023 - Apr 2024 • 11 mosProvided exceptional customer service by assisting and guiding customers in their product selections. Collaborated with team members to achieve sales targets and contribute to a positive work environment. Handled customer inquiries, concerns, and returns professionally to ensure customer satisfaction.

Public Relations Intern

JLS PRMar 2024 - May 2024 • 3 mosAs a Public Relations Intern, I utilized Muck Rack to track press coverage, compile media reports, and evaluate PR strategies. I also conducted research on media outlets and journalists to identify potential opportunities for press coverage and media partnerships.

Education

University of Missouri-Columbia

Bachelor's degree, Communication

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