Top Talent like Abby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abby Price

Email Marketing Specialist • Growth Marketing Manager • Oklahoma City, OK, US
E-Commerce
Email Marketing
SMS Marketing
Marketing Strategy
Marketing
CRM
Available for hire fromNegotiable
Full-Time Roles
Contracts
Versatile Lifecycle Marketer - equally focused & skilled at all stages; from Awareness to Loyalty & Retention.
Hi, my name is Abby Price! I am a skilled Lifecycle Marketing Professional with a history of conceptualizing, implementing, and entirely owning overall Lifecycle Strategies for startups like KiHK & Jiobit, as well working on Lifecycle Strategies with companies like Life360 (50million+ MAU) & Tile. E-Comm, SaaS, Hardware... You name any of those industries, and I have loved working within them. Aside from work, I like to consider myself an enjoyable & positive person to be around! I love spending time with my two dogs Tyson & Reese, and I am obsessed with anything theatre/anything in that world as I grew up a dancer my whole life! Open to full-time or contract work. Please reach out & let's chat if interested!

Projects

Referral Program

Implemented an ambassador program that increased on-site revenue by 55.2% within a two month period

Work History

K

Head of Lifecycle Marketing

KiHK Develop, implement & own the overarching lifecycle marketing strategy, CRM & experimentation roadmap. Continuously A/B test, learn, and improve our lifecycle strategy from KPI’S, identifying the most effective content and messages for different audiences and channels, including email/CRM (nurture, re-engagement, win-back, retention, upsell) SMS, on-site, referrals, paid ads and direct mail and related platforms to increase customer acquisition, retention, and loyalty in a start-up e-commerce environment from business launch. Key Accomplishments: Collaborated with the CEO on the GTM plan for company launch and following product line launches; took revenue attributed to email + sms campaigns/automations from 0% to 14% by significantly increasing qualified leads & building lifecycle strategy from scratch Implemented an ambassador program that increased on-site revenue by 55.2% within a two month period
J

Lifecycle Marketing Manager

Jiobit + Tile by Life360 (50 million+ MAU)Oct 2021 - May 2022 • 8 mosOwned, conceptualized, and led multi-channel lifecycle outreach strategies in subscription hardware environment through email (nurture, re-engagement, win-back, retention, upsell/cross-sell) SMS; in-app messaging; push notifications; social media strategies, referrals, on-site; pop-ups, chatbots etc) with a key focus on learning from KPI’s, generating MQL/ SQL’s, and leading them through the customer journey: awareness to retention/loyalty to continuously increase MRR. Key Accomplishments: Spearheaded the transition of Jiobit’s Lifecycle Marketing Strategy to fall under Life360’s ownership after acquisition Increased MQL’s by 76% through on-site strategy, increased revenue attributed to email campaigns by 9%

Education

Oklahoma State University

Bachelor's Degree, MarketingAug 2015 - May 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Versatile Lifecycle Marketer - equally focused & skilled at all stages; from Awareness to Loyalty & Retention.
Hi, my name is Abby Price! I am a skilled Lifecycle Marketing Professional with a history of conceptualizing, implementing, and entirely owning overall Lifecycle Strategies for startups like KiHK & Jiobit, as well working on Lifecycle Strategies with companies like Life360 (50million+ MAU) & Tile. E-Comm, SaaS, Hardware... You name any of those industries, and I have loved working within them. Aside from work, I like to consider myself an enjoyable & positive person to be around! I love spending time with my two dogs Tyson & Reese, and I am obsessed with anything theatre/anything in that world as I grew up a dancer my whole life! Open to full-time or contract work. Please reach out & let's chat if interested!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Abby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abby Price

Email Marketing Specialist • Growth Marketing Manager • Oklahoma City, OK, US
E-Commerce
Email Marketing
SMS Marketing
Marketing Strategy
Marketing
CRM
Available for hire fromNegotiable
Full-Time Roles
Contracts

Projects

Referral Program

Implemented an ambassador program that increased on-site revenue by 55.2% within a two month period

Work History

K

Head of Lifecycle Marketing

KiHK Develop, implement & own the overarching lifecycle marketing strategy, CRM & experimentation roadmap. Continuously A/B test, learn, and improve our lifecycle strategy from KPI’S, identifying the most effective content and messages for different audiences and channels, including email/CRM (nurture, re-engagement, win-back, retention, upsell) SMS, on-site, referrals, paid ads and direct mail and related platforms to increase customer acquisition, retention, and loyalty in a start-up e-commerce environment from business launch. Key Accomplishments: Collaborated with the CEO on the GTM plan for company launch and following product line launches; took revenue attributed to email + sms campaigns/automations from 0% to 14% by significantly increasing qualified leads & building lifecycle strategy from scratch Implemented an ambassador program that increased on-site revenue by 55.2% within a two month period
J

Lifecycle Marketing Manager

Jiobit + Tile by Life360 (50 million+ MAU)Oct 2021 - May 2022 • 8 mosOwned, conceptualized, and led multi-channel lifecycle outreach strategies in subscription hardware environment through email (nurture, re-engagement, win-back, retention, upsell/cross-sell) SMS; in-app messaging; push notifications; social media strategies, referrals, on-site; pop-ups, chatbots etc) with a key focus on learning from KPI’s, generating MQL/ SQL’s, and leading them through the customer journey: awareness to retention/loyalty to continuously increase MRR. Key Accomplishments: Spearheaded the transition of Jiobit’s Lifecycle Marketing Strategy to fall under Life360’s ownership after acquisition Increased MQL’s by 76% through on-site strategy, increased revenue attributed to email campaigns by 9%

Education

Oklahoma State University

Bachelor's Degree, MarketingAug 2015 - May 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.