Top Talent like Abi are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Abi Waterer
Start-ups
Product Strategy
Product Management
Agile
Scrum Method
Web Applications
Data Analysis
A/B Testing
User Research
JIRA
Data-driven Product Manager/Leader excelling in startup growth, product vision, and driving user engagement for transformative impact.
I'm a Co-Founder of VerifyEd, a Blockchain-backed learning and skills verification platform. Previously I’ve held senior Product and Marketing positions at B2C, B2B2C & SAAS startups in the US and the UK, including 7+ years within EdTech. I helped scale RefME (winner of: Guardian startup of the year, Apple's top 20 apps of 2016 and best Mobile startup at Mobile World Congress) to 1.2million users in under 2 years, exiting to Chegg Inc.
Projects
VerifyEd - Blockchain-backed digital credentials
1. Developed a B2B2C blockchain-backed learning and skills verification EdTech / Future of Work platform to combat educational credential fraud. 2. Successfully onboarded over 160 global institutions, including UCL, Middlesex University, and the World Bank, maintaining an exceptional client satisfaction rating of 4.9 out of 5 stars, and 75% renewal rate. 3. Achieved 7x year-over-year growth in user sign-ups, demonstrating strong market adoption and demand, with a 14% paid conversion rate to premium subscription. 4. Issued more than 16,000 blockchain-backed certificates to learners worldwide, ensuring the integrity and security of their credentials. 5. Established and led a high-performing team, aligning their efforts with clear Objectives and Key Results (OKRs) to consistently deliver outstanding results and drive continuous improvement. See MoreWork History
V
Co-founder & Head of Product
VerifyEd1. Co-founded a B2B2C blockchain-backed learning and skills verification EdTech / Future of Work platform to combat educational credential fraud. 2. Successfully onboarded over 160 global institutions, including UCL, Middlesex University, and the World Bank, maintaining an exceptional client satisfaction rating of 4.9 out of 5 stars, and 75% renewal rate. 3. Achieved 7x year-over-year growth in user sign-ups, demonstrating strong market adoption and demand, with a 14% paid conversion rate to premium subscription. 4. Issued more than 16,000 blockchain-backed certificates to learners worldwide, ensuring the integrity and security of their credentials. 5. Secured substantial funding with £500k in investment and over £100k in grant funding, facilitating platform expansion and innovation. 6. Established and led a high-performing team, aligning their efforts with clear Objectives and Key Results (OKRs) to consistently deliver outstanding results and drive continuous improvement.A
Product Owner - Growth and Conversion
AnorakSep 2019 - Apr 2021 • 1 yr 8 mos1. Strategically developed and implemented a testing plan that significantly improved B2C conversion rates. 2. Successfully performed A/B testing to refine website elements, enhancing user experiences and increasing conversion rates. 3. Produced and presented comprehensive reports on funnel performance and growth metrics, informing data-driven decision-making. 4. Planned and executed partner growth campaigns, leveraging data-driven insights to expand collaborations and increase the company's reach and revenue. 5. Worked closely with key stakeholders and SEO agency experts to implement a robust SEO strategy, improving online visibility and organic traffic. 6. Efficiently managed PPC agency activities and initiated paid media advertising campaigns on Facebook and Instagram, optimising ad spend for optimal results, and increasing brand visibility and engagement across these channels through strategic planning and creative development.K
Product Owner - Ecommerce
KortextJul 2017 - Aug 2019 • 2 yrs 2 mos1. Developed a vision for Kortext's holistic product offering, defined roadmap, and aligned backlog priorities for web, mobile, and desktop consumer apps 2. Work collaboratively with UX/UI designers, Developers, QA and other stakeholders to define user stories and gather requirements using Agile and Scrum methodologies 3. Performing quantitative and qualitative user research, and facilitating user testing sessions to understand the customer's needs 4. Re-launched Kortext's B2C eCommerce offering increasing book purchase conversion rate by 123% YoY and revenue by 156% YoY 5. Worked with business stakeholders to identify and implement OKR methodology across departments 6. Communicating product releases to customers and end usersR
Head of User Engagement
RefMEJan 2015 - Oct 2016 • 1 yr 10 mos1. Managed A/B tests on mobile and web consumer applications to increase key business metrics. 2. Increased homepage conversion by 47%, free user conversion by 40%, activation rates by 38% and paid conversion rates by +10%, helping RefME to grow rapidly to 1.5 million users worldwide in under 2 years and win Best British Start-up at Mobile World Congress, 2015. 3. Heavily involved in all feature launches most notably RefME Plus, RefME's premium subscription B2C offering. 4. Personally responsible for go-to-market strategy, on-going adoption, and usage analysis post launch. 5. In-depth analysis and research to identify user cohorts and understand what makes a good user and tipping points, helping to increase termly retention rates to ~60% 6. Established a monthly content calendar for B2B and B2C audiences, focused on increasing activation, retention, and lead nurturing. 7. Analysis and reporting of key business and product metrics to the CEO, founders, and investors using Mixpanel and SQL. 8. Management of Marketing ExecutiveY
Director of Marketing
YolaNov 2010 - Jan 2015 • 4 yrs 3 mos1. Budgetary responsibility for all Yola's SaaS marketing initiatives 2. Established Yola as a thought leader and resource for small business online marketing by developing the Yola Blog, creating long form content and launching customer webinars. 3. Developed the Yola SEO strategy targeting business verticals, building external links and monitored keyword performance. 4. Managed Yola's international acquisition channels including Affiliate Marketing, Retargeting and Paid Search programs. A/B testing of creative, messaging, and landing pages. 5. Continuous development of new automated email campaigns triggered from various data points, to target users at different sections of the freemium lifecycle (activation, retention, conversion, renewal, reactivation) in order to maximise paid conversions and renewals. 6. Planned and launched the Yola referral marketing program to generate word-of-mouth customer acquisition. 7. Optimisations of existing campaigns, improving average open rates from 6% to 15% through ongoing testing, segmentation and adopting new and best practice email marketing techniques. 8. Developed social media marketing calendar and blog strategy. 9. Planned, developed and launched various marketing campaigns with multiple business and content partners including the Get Your Business Online website initiatives with Google in Canada, the United Kingdom, and Brazil.Education
W
West Herts College
CIM Professional Diploma, MarketingSep 2005 - Jun 2006U
University of the West of England
BA (Hons) Marketing & Sociology, MarketingSep 2001 - Jun 2004How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Data-driven Product Manager/Leader excelling in startup growth, product vision, and driving user engagement for transformative impact.
I'm a Co-Founder of VerifyEd, a Blockchain-backed learning and skills verification platform. Previously I’ve held senior Product and Marketing positions at B2C, B2B2C & SAAS startups in the US and the UK, including 7+ years within EdTech. I helped scale RefME (winner of: Guardian startup of the year, Apple's top 20 apps of 2016 and best Mobile startup at Mobile World Congress) to 1.2million users in under 2 years, exiting to Chegg Inc.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Abi are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Abi Waterer
Start-ups
Product Strategy
Product Management
Agile
Scrum Method
Web Applications
Data Analysis
A/B Testing
User Research
JIRA
Projects
VerifyEd - Blockchain-backed digital credentials
1. Developed a B2B2C blockchain-backed learning and skills verification EdTech / Future of Work platform to combat educational credential fraud. 2. Successfully onboarded over 160 global institutions, including UCL, Middlesex University, and the World Bank, maintaining an exceptional client satisfaction rating of 4.9 out of 5 stars, and 75% renewal rate. 3. Achieved 7x year-over-year growth in user sign-ups, demonstrating strong market adoption and demand, with a 14% paid conversion rate to premium subscription. 4. Issued more than 16,000 blockchain-backed certificates to learners worldwide, ensuring the integrity and security of their credentials. 5. Established and led a high-performing team, aligning their efforts with clear Objectives and Key Results (OKRs) to consistently deliver outstanding results and drive continuous improvement.Work History
V
Co-founder & Head of Product
VerifyEd1. Co-founded a B2B2C blockchain-backed learning and skills verification EdTech / Future of Work platform to combat educational credential fraud. 2. Successfully onboarded over 160 global institutions, including UCL, Middlesex University, and the World Bank, maintaining an exceptional client satisfaction rating of 4.9 out of 5 stars, and 75% renewal rate. 3. Achieved 7x year-over-year growth in user sign-ups, demonstrating strong market adoption and demand, with a 14% paid conversion rate to premium subscription. 4. Issued more than 16,000 blockchain-backed certificates to learners worldwide, ensuring the integrity and security of their credentials. 5. Secured substantial funding with £500k in investment and over £100k in grant funding, facilitating platform expansion and innovation. 6. Established and led a high-performing team, aligning their efforts with clear Objectives and Key Results (OKRs) to consistently deliver outstanding results and drive continuous improvement.A
Product Owner - Growth and Conversion
AnorakSep 2019 - Apr 2021 • 1 yr 8 mos1. Strategically developed and implemented a testing plan that significantly improved B2C conversion rates. 2. Successfully performed A/B testing to refine website elements, enhancing user experiences and increasing conversion rates. 3. Produced and presented comprehensive reports on funnel performance and growth metrics, informing data-driven decision-making. 4. Planned and executed partner growth campaigns, leveraging data-driven insights to expand collaborations and increase the company's reach and revenue. 5. Worked closely with key stakeholders and SEO agency experts to implement a robust SEO strategy, improving online visibility and organic traffic. 6. Efficiently managed PPC agency activities and initiated paid media advertising campaigns on Facebook and Instagram, optimising ad spend for optimal results, and increasing brand visibility and engagement across these channels through strategic planning and creative development.K
Product Owner - Ecommerce
KortextJul 2017 - Aug 2019 • 2 yrs 2 mos1. Developed a vision for Kortext's holistic product offering, defined roadmap, and aligned backlog priorities for web, mobile, and desktop consumer apps 2. Work collaboratively with UX/UI designers, Developers, QA and other stakeholders to define user stories and gather requirements using Agile and Scrum methodologies 3. Performing quantitative and qualitative user research, and facilitating user testing sessions to understand the customer's needs 4. Re-launched Kortext's B2C eCommerce offering increasing book purchase conversion rate by 123% YoY and revenue by 156% YoY 5. Worked with business stakeholders to identify and implement OKR methodology across departments 6. Communicating product releases to customers and end usersR
Head of User Engagement
RefMEJan 2015 - Oct 2016 • 1 yr 10 mos1. Managed A/B tests on mobile and web consumer applications to increase key business metrics. 2. Increased homepage conversion by 47%, free user conversion by 40%, activation rates by 38% and paid conversion rates by +10%, helping RefME to grow rapidly to 1.5 million users worldwide in under 2 years and win Best British Start-up at Mobile World Congress, 2015. 3. Heavily involved in all feature launches most notably RefME Plus, RefME's premium subscription B2C offering. 4. Personally responsible for go-to-market strategy, on-going adoption, and usage analysis post launch. 5. In-depth analysis and research to identify user cohorts and understand what makes a good user and tipping points, helping to increase termly retention rates to ~60% 6. Established a monthly content calendar for B2B and B2C audiences, focused on increasing activation, retention, and lead nurturing. 7. Analysis and reporting of key business and product metrics to the CEO, founders, and investors using Mixpanel and SQL. 8. Management of Marketing ExecutiveY
Director of Marketing
YolaNov 2010 - Jan 2015 • 4 yrs 3 mos1. Budgetary responsibility for all Yola's SaaS marketing initiatives 2. Established Yola as a thought leader and resource for small business online marketing by developing the Yola Blog, creating long form content and launching customer webinars. 3. Developed the Yola SEO strategy targeting business verticals, building external links and monitored keyword performance. 4. Managed Yola's international acquisition channels including Affiliate Marketing, Retargeting and Paid Search programs. A/B testing of creative, messaging, and landing pages. 5. Continuous development of new automated email campaigns triggered from various data points, to target users at different sections of the freemium lifecycle (activation, retention, conversion, renewal, reactivation) in order to maximise paid conversions and renewals. 6. Planned and launched the Yola referral marketing program to generate word-of-mouth customer acquisition. 7. Optimisations of existing campaigns, improving average open rates from 6% to 15% through ongoing testing, segmentation and adopting new and best practice email marketing techniques. 8. Developed social media marketing calendar and blog strategy. 9. Planned, developed and launched various marketing campaigns with multiple business and content partners including the Get Your Business Online website initiatives with Google in Canada, the United Kingdom, and Brazil.Education
W
West Herts College
CIM Professional Diploma, MarketingSep 2005 - Jun 2006U
University of the West of England
BA (Hons) Marketing & Sociology, MarketingSep 2001 - Jun 2004How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.