Abigail Casino

Microsoft Powerpoint

G-Suite

Microsoft Outlook

Microsoft Word

Microsoft Excel

Available for hire fromNegotiable

Hello! I am a Marketing student at Baruch College, CUNY, majoring in Marketing Management with a focus on Marketing Analytics. I have hands-on experience in social media marketing, influencer marketing, and content creation from internships and freelance projects. I'm passionate about the fashion, beauty, and health industries and enjoy combining creativity with data-driven decision-making. I am eager to expand my skills and contribute to innovative brands, I'm open to new opportunities and challenges. Contact me at abigail.casino@baruchmail.cuny.edu.

Work History

Influencer Marketing Intern

WholierIntern- Conduct systematic research on 50+ new TikTok influencers each week to curate and update a list of relevant influencers - Monitor, analyze, and report on collaborations and partnerships to enhance campaign effectiveness - Remain current on content trends, delivering practical insights to enhance the brand’s digital strategy - Identify and invite 100+ content creators and influencers weekly to join and promote products on the TikTok Shop platform

Social Media Marketing Intern

iPub Global Connection LLCJan 2024 - May 2024 • 5 mos- Created engaging graphic posts and videos using Canva and CapCut, adhering to company standards to drive engagement - Managed weekly content across multiple platforms: Twitter, Instagram, Facebook, TikTok, and LinkedIn - Developed and maintained a content calendar for consistent posting, page visibility, and to enhance audience engagement - Engaged with followers, managed comments and messages, and cultivated impactful online relationships - Researched trending hashtags and executed hashtag strategies to enhance content visibility and reach - Achieved significant organic and paid growth within five months on LinkedIn, demonstrating expertise in social media strategy and content creation: 5.42% engagement rate and a 33.87% increase in followers

Social Media Manager

Mayari Mani Freelancer- Produce weekly content for Mayari Mani, a small nail business, utilizing iMovie, CapCut, and Lightroom to increase brand awareness and customer engagement - Research and implement current social media trends to innovate content strategies on Instagram and TikTok, resulting in a 18.89% increase in follower growth and a 15.57% rise in average post engagement rate on Instagram within eight months - Analyze engagement metrics, target audience, video views to measure social media account growth

Retail Sales Associate

Mure + Grand Part-time EmployeeMar 2023 - Mar 2024 • 1 yr 1 mo- Demonstrated adept knowledge of 100+ products to market effectively to customers and meet daily sales goals - Offered personalized product recommendations to drive sales revenue and enhance customer satisfaction - Maintained store presentation to align with brand aesthetics, attracting and retaining customer interest - Welcomed and engaged customers, ensuring a positive shopping experience - Efficiently restocked inventory, ensuring the availability of popular items - Monitored store for potential security risks and theft, implementing preventative measures - Accurately opened and closed cash registers, managing cash and credit transactions - Addressed and resolved customer inquiries and concerns regarding store products and services - Contributed to increasing brand visibility and customer engagement through creative online presence - Successfully operated in multiple store locations, including Seaport, West Village, Park Central, and Soho, demonstrating adaptability and comprehensive knowledge of store operations

Healthcare Assistant Intern

Isabella Center InternJul 2023 - Aug 2023 • 2 mos- Organized 50+ confidential medical records to ensure accurate and secure data management - Assisted 10+ patients with recreational activities to foster positive health outcomes and a supportive environment - Collaborated with healthcare professionals to establish a daily schedule and productive tasks

Education

CUNY Baruch College

Bachelor of Business Administration , Marketing Management Jan 2024 - Present

Lehman College

Aug 2022 - Dec 2023

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