Top Talent like Abigail are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abigail Dell

Growth Marketing Manager
Lakeland, FL, US
Mobile Ad Campaigns
Competitive Analysis
Consulting
E-Commerce
Sales Copy
Video Ad Campaigns
Ads Manager
Digital Advertising
Digital Marketing
Facebook
Promotional Marketing
Social Ad Campaigns
Advertising
Instagram Ads
Facebook Ads
Available for hire fromNegotiable
Contracts
I elevate brands through effective and high-ROI Facebook advertising.
I'm a seasoned Facebook Ads specialist with over 5 years of experience in crafting high-converting campaigns that deliver tangible results. My expertise lies in leveraging data-driven strategies to maximize ROI and propel brand growth. What I bring to the table: Strategic campaign development: Designing and executing comprehensive ad strategies tailored to your business goals. Advanced audience targeting: Utilizing detailed audience segmentation to reach and engage your ideal customers. Creative optimization: Developing compelling ad creatives that resonate and convert. Performance analysis: Continuous monitoring and optimization to ensure peak campaign performance. I've successfully managed ad budgets ranging from $1,000 to over $100,000 monthly, achieving significant growth metrics for clients across various industries. If you're looking to elevate your brand through effective Facebook advertising, let's discuss how I can help drive your business forward.

Projects

Fashion Brand Campaign - 329% ROI

A women’s fashion brand, primarily selling through organic Facebook Lives, sought to scale their monthly revenue by incorporating paid advertising while maintaining profitability. Generated nearly $77K in sales while maintaining a strong 4.29x ROAS. Expanded the brand’s audience beyond organic followers, tapping into new customer segments. Validated Facebook Ads as a scalable acquisition channel, laying the foundation for long-term paid growth. See More

5.91x ROAS for an eCommerce Brand

This case study underscores the power of Facebook Shop Ads in driving high-intent sales, optimizing user experience, and delivering a strong return on investment for eCommerce brands. What I achieved: Drove over $192K in revenue with just $32K in ad spend, proving exceptional ad efficiency. Enhanced customer shopping experience with a one-click purchase flow, boosting conversion rates. Established a scalable ad framework for ongoing eCommerce growth using Facebook Shop Ads.See More

Work History

D

Digital Marketing Strategist

Daylily Digital StudioCreate, manage, and optimize paid ad campaigns, scaling budgets from $1K to $50K+ per month while maintaining profitable ROAS. Analyze key performance metrics (CTR, CPA, ROAS) and use A/B testing to improve ad performance by up to 35%. Leverage in-depth audience segmentation and behavioral insights to reach high-intent buyers and increase conversions. Collaborate on ad creatives and copywriting, testing variations to drive engagement and lower costs. Help businesses refine their paid media strategy, ensuring sustainable growth while keeping ad spend efficient.
A

Photographer

Ardency & Arrow Co.
A

Marketing Manager

Ardency & Arrow Co.Mar 2017 - Nov 2021 • 4 yrs 9 mos
G

Marketing Director

Gould’s AC & HeatingJun 2020 - Jun 2022 • 2 yrs 1 mo
6

Editor, LALtoday

6AM City, LLCFeb 2020 - Jun 2020 • 5 mos6AM is developing a scalable network of hyper-local media properties. Delivered via a publishing technology platform designed to maximize audience participation. Where the public are publishers. We aggregate, curate, condense + deliver the need-to-know local news, conversations, events + hot topics, via a daily email, online, and across social media channels. We are redefining how communities engage, communicate, connect and experience the cities we serve.
C

Community Development Specialist

City of LakelandDec 2016 - Mar 2018 • 1 yr 4 mos
G

Billing Representative

GEICODec 2015 - Dec 2016 • 1 yr 1 mo
G

Event Planner

GEICODec 2015 - Dec 2016 • 1 yr 1 mo

Education

S

Southeastern University

Bachelor of Applied Science - BASc, Marketing2013 - 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
I elevate brands through effective and high-ROI Facebook advertising.
I'm a seasoned Facebook Ads specialist with over 5 years of experience in crafting high-converting campaigns that deliver tangible results. My expertise lies in leveraging data-driven strategies to maximize ROI and propel brand growth. What I bring to the table: Strategic campaign development: Designing and executing comprehensive ad strategies tailored to your business goals. Advanced audience targeting: Utilizing detailed audience segmentation to reach and engage your ideal customers. Creative optimization: Developing compelling ad creatives that resonate and convert. Performance analysis: Continuous monitoring and optimization to ensure peak campaign performance. I've successfully managed ad budgets ranging from $1,000 to over $100,000 monthly, achieving significant growth metrics for clients across various industries. If you're looking to elevate your brand through effective Facebook advertising, let's discuss how I can help drive your business forward.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Abigail are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Abigail Dell

Growth Marketing Manager
Lakeland, FL, US
Mobile Ad Campaigns
Competitive Analysis
Consulting
E-Commerce
Sales Copy
Video Ad Campaigns
Ads Manager
Digital Advertising
Digital Marketing
Facebook
Promotional Marketing
Social Ad Campaigns
Advertising
Instagram Ads
Facebook Ads
Available for hire fromNegotiable
Contracts

Projects

Fashion Brand Campaign - 329% ROI

A women’s fashion brand, primarily selling through organic Facebook Lives, sought to scale their monthly revenue by incorporating paid advertising while maintaining profitability. Generated nearly $77K in sales while maintaining a strong 4.29x ROAS. Expanded the brand’s audience beyond organic followers, tapping into new customer segments. Validated Facebook Ads as a scalable acquisition channel, laying the foundation for long-term paid growth.

5.91x ROAS for an eCommerce Brand

This case study underscores the power of Facebook Shop Ads in driving high-intent sales, optimizing user experience, and delivering a strong return on investment for eCommerce brands. What I achieved: Drove over $192K in revenue with just $32K in ad spend, proving exceptional ad efficiency. Enhanced customer shopping experience with a one-click purchase flow, boosting conversion rates. Established a scalable ad framework for ongoing eCommerce growth using Facebook Shop Ads.

Work History

D

Digital Marketing Strategist

Daylily Digital StudioCreate, manage, and optimize paid ad campaigns, scaling budgets from $1K to $50K+ per month while maintaining profitable ROAS. Analyze key performance metrics (CTR, CPA, ROAS) and use A/B testing to improve ad performance by up to 35%. Leverage in-depth audience segmentation and behavioral insights to reach high-intent buyers and increase conversions. Collaborate on ad creatives and copywriting, testing variations to drive engagement and lower costs. Help businesses refine their paid media strategy, ensuring sustainable growth while keeping ad spend efficient.
A

Photographer

Ardency & Arrow Co.
A

Marketing Manager

Ardency & Arrow Co.Mar 2017 - Nov 2021 • 4 yrs 9 mos
G

Marketing Director

Gould’s AC & HeatingJun 2020 - Jun 2022 • 2 yrs 1 mo
6

Editor, LALtoday

6AM City, LLCFeb 2020 - Jun 2020 • 5 mos6AM is developing a scalable network of hyper-local media properties. Delivered via a publishing technology platform designed to maximize audience participation. Where the public are publishers. We aggregate, curate, condense + deliver the need-to-know local news, conversations, events + hot topics, via a daily email, online, and across social media channels. We are redefining how communities engage, communicate, connect and experience the cities we serve.
C

Community Development Specialist

City of LakelandDec 2016 - Mar 2018 • 1 yr 4 mos
G

Billing Representative

GEICODec 2015 - Dec 2016 • 1 yr 1 mo
G

Event Planner

GEICODec 2015 - Dec 2016 • 1 yr 1 mo

Education

S

Southeastern University

Bachelor of Applied Science - BASc, Marketing2013 - 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.