Aimee Villarreal

UI/UX Design

User Research

Figma

Adobe Creative Suite

Adobe Illustrator

User-Centered Design

User Interface Design

Design Thinking

Usability Testing

Wireframing

Prototyping

Web Design

Adobe Photoshop

Available for hire fromNegotiable

Contracts

Seasoned Visual Designer | Brand Specialist

With a Master of Arts in Web Page, Digital/Multimedia, and Information Resources Design from IDEP BARCELONA and a degree in Visual Merchandising Design from High Point University, I am a seasoned visual designer with a robust background in marketing and graphic design. Currently, I serve as a Visual Designer at CV - Christian Vision, where I translate brand objectives into compelling designs using tools like Figma and Adobe Suites. My previous roles include Visual Designer at Magbea Studio, Design Lead at UP Industries, and Graphic Designer at Grupo IAM. I have a proven track record of managing multiple design projects, developing high-fidelity prototypes, and creating cohesive brand identities. My expertise spans user-centric design solutions, usability testing, and enhancing user experiences across various digital platforms.

Projects

UX Case Study

Dodo is a community web platform designed to raise awareness and prevent the extinction of marine animals. The primary objective is to protect endangered animals while educating users about the significant extinction crisis. This project aimed to create an engaging and informative website that would empower users to take action and contribute to the conservation efforts. To carry out the creation of the Dodo website, a series of phases and processes have been followed. From the ideation and conceptualization phase, through the design of the architecture, the wireframes to define the interface, the branding of the web, to finishing with the design and prototyping phase that showcase the final results.See More

Work History

Visual Designer

CV - Christian VisionVisual Designer | Figma, Adobe Suites, Hubspot, High-Fidelity Wireframes -Translated brand objectives into visually compelling designs that drove engagement and conveyed impactful messaging. -Collaborated closely with stakeholders and multi-cultural teams to understand project objectives and translated them into intuitive and user-centric design solutions. -Managed multiple design projects concurrently, ensuring deadlines were met and deliverables exceeded expectations. -Enhanced user experience through thoughtful interface design, incorporating feedback and best practices in usability and accessibility.

Visual Designer

Magbea StudioNov 2022 - Nov 2023 • 1 yr 1 mo-Crafted visually compelling and user-friendly interfaces for digital products, utilizing wireframes, high-fidelity prototypes, and cohesive design systems. -Developed unique visual brand identities, encompassing logos, color palettes, and typography to establish brand recognition. -Created comprehensive brand guidelines to ensure consistency across diverse platforms. -Produced a wide range of visual assets and collateral, from impactful marketing materials to engaging website and social media graphics.

Design Lead

UP IndustriesFeb 2020 - Aug 2021 • 1 yr 7 mos-Managed the global brand & oversaw the execution of multiple creative projects across both physical & digital channels. -Streamlined processes & created consistency around the design & development of the brand & its products. -Developed high-fidelity prototypes by working closely with cross-functional teams to ensure accurate implementation. -Conducted usability testing and incorporated user feedback into design iterations.

Graphic Designer

Grupo IAMJun 2019 - Dec 2019 • 7 mos-Analyzed the needs of the targeted users & created imaginative, unique, & innovative user-centric design solutions. -Designed & optimized user interactions with products/services. -Developed on-brand solutions for interactive media, advertising, social media campaigns & unique digital experiences. -Developed a consistent visual identity and branding across multiple digital platforms. -Managed multiple design projects simultaneously and met tight deadlines.

Visual Merchandiser

Fortuna Enterprises, LLCSep 2018 - Dec 2018 • 4 mos-Designed the interior composition of commercial real estate spaces to generate high traffic and promote sales. -Created visually compelling product displays to enhance the overall customer experience.

Education

IDEP BARCELONA Escuela Superior de Imagen y Diseño (UAO)

Master of Arts - MA, Web Page, Digital/Multimedia and Information Resources Design2021 - 2022

High Point University

Visual Merchandising Design, Marketing & Graphic Design2015 - 2019

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