Top Talent like Alberta are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alberta B.

Product Marketing Manager • Growth Marketing Manager • Content Marketing Manager • London, England, GB
Storytelling
Content marketing
Copywriting
Lead Generation
Product Management
Cross-functional Team Leadership
Market Research
Available for hire fromNegotiable
Contracts
Go-to-Market Expert and Product Marketing Strategist
I'm a dynamic professional with 18 years of experience in the SaaS industry, specialising in product marketing, go-to-market strategies, and customer acquisition and retention. I have built and led high-performing product marketing teams that drive strategic growth and successfully launched several SaaS products. My expertise includes bridging the gap between customers, product development, marketing, and sales, while optimising market strategies to increase brand visibility and engagement. I’ve successfully implemented new pricing models, transitioned traditional businesses to SaaS ecosystems, and forged strong relationships with C-level executives and industry analysts like Gartner, IDC, and Forrester.

Work History

T

Head of Product Marketing

The Access Group
O

Company Owner

oceanwavegrowth.comOcean Wave Growth helps SaaS start-ups accelerate growth by executing tailored GTM strategies and aligning marketing, sales, and product teams for consistency and scalability.
S

VP of Marketing

ScoutbeeOct 2023 - Feb 2025 • 1 yr 5 mosLed the transformation of the marketing function, building and nurturing a high-performing team, elevating brand presence, content strategy, and customer engagement. Focused on collaboration with sales, strategic partnership with SAP, and aligning marketing efforts with the ICP. Created impactful content, overhauled website messaging, and generated marketing assets to boost lead generation and retention.
S

Product Marketing Director

ScoutbeeOct 2023 - Mar 2024 • 6 mosBuilt and managed the product marketing function, establishing go-to-market strategies, product positioning, and pricing. Promoted to VP of Marketing to lead a strategic shift towards a more scalable, digital-first marketing approach.
P

Product Marketing Director

PuzzelMay 2021 - Sep 2023 • 2 yrs 5 mosLed the product marketing function, shaping strategies that aligned customer needs with product vision. Managed product launches, pricing models, analyst relations, and won industry recognition including Frost & Sullivan’s Company of the Year.
A

Head of Product Marketing & Growth

AvoraNov 2019 - Dec 2020 • 1 yr 2 mosCreated product marketing strategy, developed ICP, crafted messaging, enabled sales, managed analyst relationships, and led demand generation and ABM programs.
P

Senior Product Marketing Manager

PuppetOct 2016 - Nov 2019 • 3 yrs 2 mosLed product launch campaigns, defined value propositions, represented the company at industry events, and built business cases for Puppet’s products.
E

Senior Product Marketing Manager

ExperianMar 2011 - Dec 2015 • 4 yrs 10 mosDeveloped go-to-market strategies for Identity & Fraud solutions, led product launches, demand campaigns, and sales enablement, and conducted competitive analysis.
B

Online Marketing Manager

Betfair - The Sporting Exchange LTDAug 2006 - Mar 2011 • 4 yrs 8 mosManaged affiliates, SEO, PPC campaigns, CRM, web content, and performance tracking to drive revenue and customer growth.

Education

U

Università degli Studi di Salerno

Degree, Business Communication1998 - 2004
A

Ateneo Impresa Business School

Master Degree, Public Relations2004 - 2005

Similar Pangeans

Juanita Olguin

Product Marketing & GTM Leader | B2B SaaS | Launching AI & SaaS Innovations
Product Marketing • 4 years of exp. • New York, NY, US

Tonya Lederer

Product Marketing Leader | B2B & B2G SaaS | GTM Strategy | Brand Storytelling | Market Research
Product Marketing • Copywriting • Content Marketing • 15 years of exp. • Chicago, IL, US

Scott Heimgartner

Strategic Product Marketing Leader | SaaS & Enterprise | Growth & Market Strategy Expert
Product Marketing • 20 years of exp. • Chicago, IL, US

Geert Jan Kraan

VP / Director in B2B SaaS Marketing & Growth | 8x Founding Marketer | Helping purpose-led brands to accelerate demand and increase revenue
Growth Marketing Management • Product Marketing • Creative & Brand Strategy • 16 years of exp. • Schiedam, ZH, NL

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Go-to-Market Expert and Product Marketing Strategist
I'm a dynamic professional with 18 years of experience in the SaaS industry, specialising in product marketing, go-to-market strategies, and customer acquisition and retention. I have built and led high-performing product marketing teams that drive strategic growth and successfully launched several SaaS products. My expertise includes bridging the gap between customers, product development, marketing, and sales, while optimising market strategies to increase brand visibility and engagement. I’ve successfully implemented new pricing models, transitioned traditional businesses to SaaS ecosystems, and forged strong relationships with C-level executives and industry analysts like Gartner, IDC, and Forrester.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Juanita Olguin

Product Marketing & GTM Leader | B2B SaaS | Launching AI & SaaS Innovations
Product Marketing • 4 years of exp. • New York, NY, US

Tonya Lederer

Product Marketing Leader | B2B & B2G SaaS | GTM Strategy | Brand Storytelling | Market Research
Product Marketing • Copywriting • Content Marketing • 15 years of exp. • Chicago, IL, US

Scott Heimgartner

Strategic Product Marketing Leader | SaaS & Enterprise | Growth & Market Strategy Expert
Product Marketing • 20 years of exp. • Chicago, IL, US

Geert Jan Kraan

VP / Director in B2B SaaS Marketing & Growth | 8x Founding Marketer | Helping purpose-led brands to accelerate demand and increase revenue
Growth Marketing Management • Product Marketing • Creative & Brand Strategy • 16 years of exp. • Schiedam, ZH, NL

Top Talent like Alberta are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alberta B.

Product Marketing Manager • Growth Marketing Manager • Content Marketing Manager • London, England, GB
Storytelling
Content marketing
Copywriting
Lead Generation
Product Management
Cross-functional Team Leadership
Market Research
Available for hire fromNegotiable
Contracts

Work History

T

Head of Product Marketing

The Access Group
O

Company Owner

oceanwavegrowth.comOcean Wave Growth helps SaaS start-ups accelerate growth by executing tailored GTM strategies and aligning marketing, sales, and product teams for consistency and scalability.
S

VP of Marketing

ScoutbeeOct 2023 - Feb 2025 • 1 yr 5 mosLed the transformation of the marketing function, building and nurturing a high-performing team, elevating brand presence, content strategy, and customer engagement. Focused on collaboration with sales, strategic partnership with SAP, and aligning marketing efforts with the ICP. Created impactful content, overhauled website messaging, and generated marketing assets to boost lead generation and retention.
S

Product Marketing Director

ScoutbeeOct 2023 - Mar 2024 • 6 mosBuilt and managed the product marketing function, establishing go-to-market strategies, product positioning, and pricing. Promoted to VP of Marketing to lead a strategic shift towards a more scalable, digital-first marketing approach.
P

Product Marketing Director

PuzzelMay 2021 - Sep 2023 • 2 yrs 5 mosLed the product marketing function, shaping strategies that aligned customer needs with product vision. Managed product launches, pricing models, analyst relations, and won industry recognition including Frost & Sullivan’s Company of the Year.
A

Head of Product Marketing & Growth

AvoraNov 2019 - Dec 2020 • 1 yr 2 mosCreated product marketing strategy, developed ICP, crafted messaging, enabled sales, managed analyst relationships, and led demand generation and ABM programs.
P

Senior Product Marketing Manager

PuppetOct 2016 - Nov 2019 • 3 yrs 2 mosLed product launch campaigns, defined value propositions, represented the company at industry events, and built business cases for Puppet’s products.
E

Senior Product Marketing Manager

ExperianMar 2011 - Dec 2015 • 4 yrs 10 mosDeveloped go-to-market strategies for Identity & Fraud solutions, led product launches, demand campaigns, and sales enablement, and conducted competitive analysis.
B

Online Marketing Manager

Betfair - The Sporting Exchange LTDAug 2006 - Mar 2011 • 4 yrs 8 mosManaged affiliates, SEO, PPC campaigns, CRM, web content, and performance tracking to drive revenue and customer growth.

Education

U

Università degli Studi di Salerno

Degree, Business Communication1998 - 2004
A

Ateneo Impresa Business School

Master Degree, Public Relations2004 - 2005

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.