Alejandra Rueda

Data Analysis

Content Creation

Marketing Strategy

Visual Design

Adobe Illustrator

Market Analysis

Marketing

HubSpot

Google Analyics

SPSS

Available for hire fromNegotiable

Contracts

Full-Time Roles

CEO Specializing in Data-Driven Marketing

Strategic Social Media Manager and Market Researcher with a strong foundation in psychology and business. Skilled in driving brand engagement, follower growth, and lead conversion across platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube. Experienced with high-profile clients (e.g., Adidas, Unilever) and proficient in tools like SPSS, Google Analytics, and Hootsuite. I combine data-driven insights with creative planning to deliver impactful, measurable results.

Projects

Tomando Tinto: Unveiling Envigado’s Legends

A graphic design project for an alternative magazine exploring the myths and legends of Envigado. The visuals blend nostalgic photography and abstract illustrations, creating a mystical atmosphere. Soft tones and clean typography guide readers through stories that connect the past and present, highlighting the rich cultural fabric of the community.See More

Mafelta

Rebranding project

Amarando

For Amarando, I developed a visual identity from scratch, focusing on a minimalist and elegant design. The hummingbird, a symbol of beauty and subtlety, was integrated into the branding, aligning perfectly with the brand values. The designs were applied to both the product containers and packaging, achieving a visual coherence that highlights the sophistication and care in each presentation.See More

Work History

Market Researcher

Ipsos-Collaborated on market research projects for global brands, including Kellogg's, Adidas, Unilever, and McDonald's, transforming raw data into actionable insights to support business decision-making. -Conducted qualitative and quantitative analyses to identify consumer trends, market opportunities, and brand performance. -Designed and developed clear, visually compelling presentations for C-level executives, synthesizing complex data into concise, narrative-driven insights. -Worked closely with interdisciplinary teams to deliver reports and recommendations aligned with client objectives, ensuring data accuracy and relevance. -Gained hands-on experience in the end-to-end research process, including survey design, data visualization, and insight generation. -Contributed to projects with a focus on the psychology of consumer behavior, enhancing reports with meaningful interpretations of findings.

Freelance

Self-employedAs a freelance digital marketing specialist, collaborated with brands to elevate their online presence, drive engagement, and meet specific business goals through customized digital strategies. Expertise spanned social media management, paid advertising, content creation, and brand growth across various platforms. Developed creative campaigns that resonate with target audiences and increase brand loyalty.

Head of Marketing Strategy Department

M.I.K.EJun 2021 - Mar 2023 • 1 yr 10 mos-Led a team to successfully improve client engagement rates and drive sales growth. -Managed the creation and execution of marketing strategies tailored to each client’s needs. -Responsible for overseeing data analysis and research to support business decisions. -Successfully increased overall engagement and sales metrics for various clients.

Education

Universidad de Los Andes

Administración de Empresas2020 - 2024

Universidad de Los Andes

Pregrado Psicología2019 - 2023

The Columbus School

2004 - 2019

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