Alessia Garbarino

Multidisciplinary designer with 7 years of experience in brand, packaging, and web design. Proven track record delivering end‑to‑end visual systems and digital experiences that boost brand recognition by up to 40% and drive online engagement. Projects I’ve led have supported clients featured in Forbes, Glamour, Los Angeles Times, and Nylon. Skilled in Adobe CC, Figma and Website builders.

Projects

OYO Skincare—Designing confidence, one product at a time.

I’ve been working with OYO Skincare since 2022, helping bring their brand to life across product packaging, printed materials, digital guides, and even parts of their website. The goal? To expand their offering while keeping everything consistent, cohesive, and true to their voice. I came on board when they already had a strong brand identity and clear direction. My job was to translate that into packaging for over five products—each with its own requirements—without losing clarity or character. With a limited color palette and the need for distinct variations, I created a swatchbook system to guide future product launches and keep things visually tight. Alongside the founders and their copywriter, I’ve helped shape a visual world that reflects the clarity and confidence they want their customers to feel. We’re continuing to collaborate as the brand grows, bringing new products to life while keeping things consistent and intentional. This project taught me a lot, not just about packaging, but about designing for topics that often go unspoken. Seeing the final products out in the world has been both meaningful and surreal.See More

Reclaimed—Milan’s next destination for high-end interiors.

In spring 2023, I worked alongside an art director to develop the visual identity for Reclaimed, a newly launched flagship store in Milan. The brand is a high-end, multi-brand furniture retailer with a strong design ethos—refined but never sterile, high street with a fresh edge. My role was to create the full visual identity based on the art director’s vision. This included logo, typography, color palette, as well as digital assets for social media ads, Pinterest, Facebook, and Instagram, plus packaging design. The timeline was tight and the opening was imminent, so clarity and speed were key. One of the most interesting parts of the project was reconnecting with digital marketing. I had early experience in the field, but aligning with the marketing team for campaign rollouts taught me how much the space has evolved. It was energizing to reconnect with that world—and to see how strategy and visuals go hand in hand. Thanks to a productive collaboration with the art director and consistent feedback loops, we launched a brand that felt both premium and approachable, ready for its Milanese debut.See More

Ezra Care—a skincare brand that puts empathy first.

Ezra Care started as a passion project, but it could easily live on the shelf next to real-world brands. I crafted the entire brand identity, packaging system, and a set of 3D visuals that later evolved into a full promotional video. The goal was to create something gender-neutral, sleek, and emotionally resonant—skincare for sensitive and problematic skin that didn’t push an idea of flawlessness, but rather made people feel seen and safe. I focused on a design system that could easily scale across product lines while staying cohesive and approachable. Every decision—from typography to 3D animations—served one message: skincare should care, not correct. The process taught me how design can genuinely shift how someone feels about themselves. And the final 3D ad? A personal milestone that pushed both my skillset and storytelling forward.See More

Tiny Doses—designing a tool for reflection and growth

In 2022, I worked with a longtime internet friend and multi-business founder in the wellness space to refresh her mini brand identity and design a guided journal. The journal—used as a tool for self-reflection and self-care—needed to carry a psychedelic influence while staying accessible, functional, and grounded. I created two colorways, redesigned the logo, and crafted every page layout—balancing vibrant visual cues with clarity and calm. The project was smooth and collaborative, with full creative trust from the client. One key learning was how to manage color across print—selecting Pantones helped ensure the final product matched the vision. The journal sold out quickly at launch, and seeing it in people’s hands was one of those small but unforgettable milestones. A reminder that thoughtful design can support meaningful experiences, even in the quietest ways.See More

UpVisit Website—an interactive, scalable website for a growing tech startup

Since January 2025, I’ve been leading the website redesign for UpVisit—a tech startup helping B2B companies turn physical experiences into digital ones. The goal was to replace an outdated WordPress site with a more flexible, engaging, and scalable Webflow website. The previous site had grown cluttered and no longer reflected the company’s evolving product or positioning. Working closely with the marketing team—who provided SEO direction and copy—I focused on creating a system that could grow with the startup. I built page templates for different content types, set up interactions and animations, and optimized every visual asset for performance and accessibility. The project had tight deadlines due to an upcoming campaign, but thanks to a clear roadmap and efficient collaboration across teams, we launched on time. The result is an interactive, user-friendly site that better supports the startup’s visibility, discoverability, and lead generation. What I took away? Always plan the structure before jumping into design—especially for projects with many pages and stakeholders. And sometimes, done is better than perfect when timelines are tight (you can always refine the details later!!).See More

Work History

Experience Designer

UpVisitI design intuitive digital experiences across the UpVisit app, CMS, and AR/XR features. I map user journeys, refine flows, and collaborate closely with product and dev teams to improve clarity and usability. My work has helped increase task-completion rates and overall user satisfaction.

Brand, Web, Marketing, Packaging Designer

Lesssi Design StudioI design brand identities, websites, and packaging with a strategic and intentional approach, working with small businesses, independent founders, and creative teams across industries. My focus is on building visual identities that reflect each client’s values and help them communicate with clarity and confidence. Projects I’ve led have supported clients featured in Forbes, Glamour, Los Angeles Times, and Nylon.

Project Manager

Sinordine by LABA RiminiContract EmployeeApr 2023 - Jun 2023 • 3 mosI led the planning and execution of a student-run art exhibition, managing a team of 15 and coordinating communications, budget, and production. I secured sponsorships and exceeded visitor expectations (+30%), delivering a high-impact event on a limited budget.

Graphic Designer

Marvin SpAPart-time EmployeeMar 2018 - Aug 2021 • 3 yrs 6 mosI created content strategies and visual assets that supported the company’s B2B positioning. I grew website traffic by 45% and improved lead quality through design-driven storytelling, SEO-friendly copy, and consistent branding across digital channels.

Education

LABA Rimini | Libera Accademia di Belle Arti di Rimini

Bachelor of Arts - BA, Graphic Design and Multimedia, Graphic Design2020 - 2023

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