Alexa Gerber

Sales & Business Development Manager • Brand Partnership Manager • Creative & Brand Strategist • Austin, TX, US

Keynote

Google Docs

Google Analyics

Event Photography

Microsoft Excel

Business Analytics

Email Marketing

SaaS

Photoshop

Photo Editing

Photography

Editing

Copy Editing

Copywriting

Written Communication

Writing

Sales Copy

Video Ad Campaigns

Public Speaking

Salesforce

Sales

Critical Thinking

Business Planning

SEO

Business Development

Brand Management

Branding

Strategy & Business Development

Brand Development

Digital Advertising

Influencer Marketing

TikTok Management

TikTok

Instagram Ads

Instagram

Promotion

Blog Marketing

Search Engine Marketing

SMS Marketing

Digital Marketing

Integrated Marketing

Retargeting

Promotional Marketing

Paid Ads

Content Strategy

Advertising

Marketing

Creative Marketing

Content Creation

Marketing Strategy

Available for hire fromNegotiable

Freelance Sales & Marketing Professional

Hi, I'm Alexa! I am 27 years old & based in Austin, TX. I studied Business Management, Marketing, & Data Science/Analytics at Tulane University (graduated in 2019). I am certified in Excel by Microsoft and was a Teaching Assistant at Tulane to help others become certified as well. I specialize in: - E-commerce marketing - Digital SaaS sales/outreach (business development) - Salesforce - Klaviyo - LinkedIn / LinkedIn Sales Navigator - Writing, editing, & copywriting - Data analytics (Excel, Google Sheets, & Google Analytics) - Research - Photography / photo editing - Videography / video editing - Social media marketing (TikTok, Instagram, Facebook, & others) I have also worked as a professional actress, singer, and voice-over artist.

Projects

IRL 1 Year Anniversary Video

Content curation/video editing -- I edited video clips for the band and put together this video. The video has received over 25k views.

Work History

Enterprise Business Development Manager

Wunderkind (formerly BounceX)Jun 2021 - Jul 2022 • 1 yr 2 mos• Piqued the interest of Enterprise e-commerce executives (seeing $11M to upwards of $100M/yr in digital revenue) • Demonstrated a strong track record as a top performer • Incited interest from Enterprise brand executives via networking events, cold outreach, referrals, etc. • Formed strategic relationships with brands + agencies to secure revenue growth & build credibility • Acted as a hands-on, consultative leader throughout full sales cycles (from lead generation to close) • Consulted brands + agencies on best-in-class digital marketing strategies (via email & SMS)

Mid-Market Business Development Associate

Wunderkind (formerly BounceX)Oct 2020 - May 2021 • 8 mos• Piqued the interest of Mid-Market e-commerce executives (seeing $4M-$10M/yr in digital revenue) • Conducted personalized outreach to decision-makers (via email & LinkedIn) to drive meetings • Sourced discovery calls & demos for my Director to lead • Worked closely with the Marketing team, taking on a key role in growing the Client Referral Program

Sales Enablement Analyst

Wunderkind (formerly BounceX)Feb 2020 - Sep 2020 • 8 mos• Qualified and expand account lists across the BD team • Directly supported 5 Enterprise reps, providing critical research & copy for cold outreach • Discovered a record number of referral routes, increasing the rate of overall closed deals by +25% • Designed a new Sales Navigator training for the Sales team + new hires (*still administering to date)

Teaching Assistant: Intro to Business/Data Analytics (INFO 1010)

Tulane University, A.B. Freeman School of BusinessAug 2019 - Dec 2019 • 5 mos• Set students up for success prior to their Microsoft Excel certification exams • Held laboratory sessions to clarify solutions to complex business problems presented in Excel

Social Media (Music) Intern

Total Assault LLCJul 2018 - Aug 2018 • 2 mos• Collected & interpreted data from user interactions on music clients’ digital outlets through Excel • Crafted social media marketing strategies for multiple clients to influence campaigns • Increased clients’ following & engagement by approximately 20% • Edited video footage for a client’s YouTube channel (received over 22.5k views) **I also interned for this company in June 2014

Production Intern

Headroom NYCMay 2017 - Jul 2017 • 3 mos• Liaised with clients, regularly coordinating castings as well as recording sessions • Selected audio components for clients to incorporate into their commercials and ad campaigns

Senior Manager, Business Development

Invok BrandsSep 2022 - Jun 2023 • 10 mos• Led all new business efforts throughout the sales cycle – from lead generation to close • Made crucial departmental decisions alongside the company’s CEO and Partners • Networked and established rapport amongst brand leaders at industry events (CPG, alcohol, etc.) • Constructed the company’s first referral program to increase net new revenue in 2023 • Delegated tasks to achieve top-line growth goals (i.e, content planning, email, & social marketing)

Education

Tulane University

Bachelor's Degree, Bachelor of Science in ManagementSep 2015 - May 2019

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