Alexandra Goldie

Content Marketing Manager • Growth Marketing Manager • Boston, MA, US

Account Management

Consulting

Project Management

Email Marketing

Display Ads

Print Advertising

Digital Advertising

Digital Marketing

Marketing Strategy

Content Strategy

Content Management

Content Creation

Copy Editing

Copywriting

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Digital Marketer

I am a well-rounded self-starter with a passion for digital marketing, account management, and high-ticket sales. I deliver strong and consistent results for my clients as well as for their customer base. Having partnered with top brands in the home industry, I am eager to expand my scope across the digital landscape. Part creative, part analyst, I have a strong eye for detail and drive results!

Projects

Exclusive Project Overview

Most of the projects I have done are exclusive, preventing me from sharing strategy, creatives, data, etc.

E-Commerce Business Review Sample

As a strategy consultant, I have conducted business reviews for several companies via their own e-commerce website or via e-commerce retail partners such as Wayfair or Amazon. I am unable to share full projects to maintain the privacy of my clients.See More

AirBnB Welcome Guide Sample

I have created several AirBnB welcome guides for hosts to utilize with their guests.

Email Marketing Promotional Material Sample

I have created several promotional materials to be utilized via email marketing or other channels.

Work History

Digital Marketer

FreelanceMay 2022 - Present • 2 yrs 6 mos-Contract marketing strategy development and execution across various niches such as digital advertising, email marketing, copywriting, copyediting, and content creation -Digital marketing and advertising strategy consulting (i.e. goal setting, investment tactics, spend allocation, return on ad spend, etc.)

Perigold Advertising Lead/Strategic Account Manager

WayfairApr 2021 - May 2022 • 1 yr 2 mos-Led advertising expansion strategy to Wayfair's luxury brand, Perigold -Pitched, negotiated, and closed omni-channel magalog placement packages for Perigold's top luxury brands -Built credibility and trust to influence buying decisions -Created demand by matching business problems to product and service solutions -Led internal and external project management for advertising initiatives -Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience

Advertising Strategic Account Manager

WayfairFeb 2020 - Apr 2021 • 1 yr 3 mos-Managed advertising investment strategies for top brands across various categories such as Grills, Housewares, Mattresses, and Rugs -Developed, pitched, negotiated, and closed multi-million dollar advertising investment packages including Onsite Display, Offsite Audience Extension, Pay Per Click platforms, major event sponsorships, influencer marketing, catalog placements, etc. -Managed execution of advertising strategies, continuously optimizing to drive strong Return on Ad Spend, Engagement, and Brand Recognition -Captured incremental advertising revenue via add-on quarterly pitches -Created demand by aligning business problems and/or goals to product solutions -Partnered with cross-functional internal stakeholders to add value to overall brand business -Built credibility and trust to influence brand investment decisions -Key contributor to development of Strategic Account Management initiative and role type, driving significantly improved supplier/brand advertising partnerships

Senior Promotions Associate

WayfairDec 2017 - Jan 2020 • 2 yrs 2 mos-Optimized promotional portfolio by curating strong event assortments, developing innovative event concepts, and analyzing performance data to implement iterations to drive consistent engagement and revenue growth -Cross-functional alignment with senior category stakeholders to drive category growth initiatives such as supply chain and COGS strategies -Pitched and oversaw execution of Living Room Furniture break-out into Upholstery and Entertainment Furniture, driving significant growth for respective categories -Attended Las Vegas and High Point Furniture Markets four times per year to pitch key promotional initiatives, maintain strong relationships, and review showroom products with strategic supplier partners -Created mentorship program for new-hires and junior team members

Education

University of Rhode Island

Bachelor's Degree, CommunicationsMay 2014

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