Alexandra Wise

Social Media Marketing Specialist • Content Marketing Manager • New York, NY, US

Strategic Planning

Video Editing

Instagram

TikTok

Available for hire fromNegotiable

Social Media Savant

Result-focused social media manager with 5+ years of experience in a fast-paced content driven environment. Hardworking and creative, I possess excellent communication skills and am willing to take risks and explore new initiatives. I am highly adaptable and personable with exceptional time management and organizational skills.

Projects

Goody Tru Campaign

Created the content strategy and content for the launch of Goody Tru at Walmart.

Sonage Skincare Tutorial Reel

Created content for new skincare brand Sonage that spoke to new routines and specific products in their Soothe Mini Set.

Texture Tuesday Sonage Skincare

Created evergreen content for Sonage Skincare.

Work History

Social Media Manager

Beauty By ImaginationMay 2021 - Present • 3 yrs 4 mosManage all social media and content activations for Wet Brush, Goody Hair and TWIST. Established "the voice" of multiple brands within the haircare industry to engage relevant target demographics. Ideates, films, and executes viral video and static content for TikTok and Instagram. Implemented TikTok content strategies that led to multiple viral videos and over 3M views in a 12 month period. Spearhead engagement and content strategies that resulted in a 500% increase in followers across TikTok and Instagram for Wet Brush, TWIST, and Goody hair. Utilize social media analytical data and metrics to measure content effectiveness. Responsible for all copywriting across various brands and platforms. Build and establish strong, direct relationships with influencers and their representatives through efforts such as organic gifting, campaign participation, formal ambassadorships, etc.

Social Media Coordinator

TweezermanOct 2019 - May 2021 • 1 yr 7 mosResponsible for the scheduling and implementation of all organic content on Facebook, Instagram, Twitter, and Pinterest. Planned, built, and optimized paid social campaigns across Facebook, Instagram, Youtube and Pinterest. Shared weekly and monthly campaign reports that included key performance metrics, trends, and optimization recommendations. Owned social campaign processes from start to finish, including researching, planning, troubleshooting, optimizing and reporting. Wrote ad copy and performed A/B testing to understand what messaging drives a higher conversion rate. Coordinated public relations strategies, initiatives and events. Responsible for organizing and facilitating all influencer mailing and gifting activations.

Education

Long Island University

Bachelor's Degree, MarketingSep 2016 - May 2019

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