Alexandrea Obey-Fabiyi

Product Marketing Manager

Email Marketing Specialist

User Researcher

Woburn, MA, US

Project Management

Operations Management

Market Research

Graphic Design

Tableau

Marketing Analytics

Data Analysis

Available for hire fromNegotiable

Contracts

Full-Time Roles

Marketing Strategist | Business development| Bridging Digital, Social & Brand Storytelling with Data-Driven Insights that Drive Growth

Hello! I'm Alexandrea, an Integrated Marketing and Operations professional with experience across content, events, analytics, and project coordination, supporting cross-functional execution and performance tracking.

Work History

Global Marketing Intern, IMC

Schneider ElectricAs a Global Marketing Intern at Schneider Electric, contribute to international marketing campaigns, supported marketing strategies, and assisted in market research and analysis. Leverage Tableau to conduct in-depth webinar and event performance analysis, tracking key metrics and presenting actionable insights to leadership, driving strategic decisions and optimizing engagement and event strategies. • Manage event logistics, optimize the team's SharePoint site, and reconcile budgets, contributing to event planning and creative design, resulting in a 30% increase in team efficiency and streamlined event execution. • Supported social media and content strategy for internal campaigns, collaborating with cross-functional teams to ensure cohesive brand messaging • Conduct in-depth research on the "MIA" initiative, analyzing competitors' marketing strategies—including visual and verbal expressions, tags, logos, and website messaging—and assisted in developing a strategic deck to guide our implementation

Branding Research and Strategy extern

Hugo BossAug 2023 - Dec 2023 • 5 mos• Conducted in-depth research on Gen Z consumer sentiment toward Hugo Boss, providing insights to shape marketing strategies targeting this demographic. • Collaborated with the marketing team to analyze how brand perception influenced Gen Z’s purchasing behavior and suggested strategies to improve engagement. • Provided actionable recommendations for enhancing brand positioning and messaging to better align with Gen Z preferences and values.

Marketing Chair for Pan African

University of Massachusetts DartmouthSep 2022 - Oct 2023 • 1 yr 2 mosAs Marketing Chair for Pan African, I developed marketing strategies, organized events, and promoted cultural awareness initiatives. Developed social media marketing strategies for multiple events, resulting in increased engagement and attendance by 50%. • Created Visual Content using Canva to enhance promotional effort and create visually appealing graphics for events. • Effectively managed social media accounts, posting and engaging with followers to maintain a strong online presence and build a community

Education

University of Massachusetts Dartmouth

Bachelor of Arts - BA, Psychology2019 - 2023

University of Massachusetts Dartmouth

Master of Business Administration - MBASep 2023 - Present

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