Alexandria Nguyen

Growth Marketing Manager • Austin, TX, US

Paid Ads

Search Engine Marketing

Bing Ads

Marketing Strategy

Google Analyics

Google Data Studio

Ads Manager

Advertising

Marketing

Available for hire fromNegotiable

Contracts

I have over eight years of experience managing paid search accounts across multiple platforms, including Google Ads and Microsoft Ads. Having worked in advertising agencies and in-house, I bring a proven track record of leading and optimizing both large and small advertising strategies in paid search (including YouTube and Display ads). I am skilled at analyzing performance metrics and implementing data-driven improvements to improve campaign results and achieve client goals. With a keen eye for a detail and a passion for paid search, I'm committed to unlocking the full potential of every marketing campaign. My mission is to empower businesses to reach new heights and flourish amidst today's ever-evolving digital landscape.

Projects

Massage Study Case Study | 66% Improvement in CPA

Challenge: A Toronto-based massage studio tasked me with increasing their online bookings from Google Ads while also lowing their cost per acquisition. Utilizing Google Search & Demand Gen campaigns, I was able to lower than CPA by 66% from their previous agency. Solution: After doing extensive research and an audit on their old campaigns, I created new campaigns that focused on each service in their target area. Using both Google Search and Demand Gen campaigns, users were introduced the brand and led down the funnel. Creative testing, weekly search term reports, and additional conversion tracking set up really helped this account grow to where it is today! We were able to hit the new goal within 6 weeks of launching the new campaigns. Results: We were able to get a 66% lower cost per booking for the client! They received so much qualified traffic we had to lower spend so they could hire more staff to accommodate. See More

Audit Case Study | $15k+ Found In Inefficient Spend

Challenge: This Austin-based printing business tasked me with auditing 2 of their current accounts before their high-season to find efficiencies and give recommendations. These accounts had over 80 campaigns with $1M in monthly spend combined. This included Search, Display, YouTube, and Performance Max campaigns. Solution: After going through the below categories, a recommendation and action plan was put together based on findings to easily outline recommendations. Audit Categories: Account Structure, Keywords, Ad Copy, Audiences, Bid Management Model, Ad Extensions, Landing Page Analysis, Conversion Tracking, Budget Allocation, Competitor Insights, Campaign Type & Performance Metric Reviews Results: I was able to find efficiencies across all of the below categories and at least $15k of incorrect targeting spend. This allowed the client to go into their high season and scale their campaigns quickly and efficiently! See More

Work History

Paid Search Freelancer

SelfFreelancerAfter 8 years of experience working in-house and at agencies, I've transitioned to freelancing, where I'm now dedicated to helping businesses grow and thrive. • Provides anything needed for PPC: Audits, strategy creation, campaign and budget management, keyword research, ad creation & copywriting, A/B Testing, analytics & reporting, conversion tracking implementation

Paid Search Manager

The Travel CorporationFeb 2022 - Aug 2024 • 2 yrs 7 mosProvide oversight and manage 2 Junior Paid Search Specialist on the team with the team goal of execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management • Oversee overall strategy across 10 Travel brands (20+ accounts across Google, Microsoft Ads, and SA360) • Communicate with brand leaders frequently to deliver results (weekly and monthly) • Monitor web analytics dashboards, reports, and key reporting tools to spot key areas of improvement and act accordingly • Keep up to pace with PPC and Travel industry trends, incorporate into accounts, and share with team members • Provide creative copy recommendations and testing parameters

Senior Specialist, Paid Search

TinuitiOct 2021 - Feb 2022 • 5 mos• Execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management • Responsible for all basic tactical execution and campaign audits • Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls • Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing • Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis

Paid Search Manager

WpromoteApr 2021 - Oct 2021 • 7 mos• Plan, develop, & implement comprehensive strategies across all channels to improve client goals (CPA, ROAS) and achieve maximum efficiency • Create & manage paid search campaigns including Search, Shopping, Display, Remarketing, and Video advertising campaigns • Conduct keyword research, writing ad copy, and establishing bid strategies to meet and exceed client KPIs • Create & implement campaign A/B test experiments to identify optimal results • Utilize Google Analytics to develop insights and action items to improve paid search performance and meet client goals • Communicate with clients regularly to discuss goals and deliver results

Sr. Associate, Paid Search

iProspectJun 2019 - Apr 2021 • 1 yr 11 mos- Monitor and optimize campaigns to performance goals - Provides insights on campaign and industry trends; present as needed - Create and interpret performance reports to provide actionable insights and analysis - Ensure campaigns utilize best PPC practice guidelines - Assist with planning and executing PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization - Generate raw data to produce performance reports on a timely basis - Attend and contribute to weekly calls and meetings - Build strong relationships across PPC and Client Services teams

Paid Search Coordinator

RKD GroupFeb 2018 - Jun 2019 • 1 yr 5 mosResponsible for managing Google Ads and Bing accounts for non-profit organizations around the country, optimizing accounts for best cost per conversion, conducting keyword research and marketing demographics research, and proofreading ad copy at RKD Group.

Education

University of North Texas

Bachelors Degree, Advertising2012 - 2017

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call