Alexis C. McDonald, MFA

Advertising

TikTok

Marketing

Leadership

Interpersonal skills

Brand Ambassador

Prospecting

Collaboration

Forecasting

Community Building

Engagement

Go-to-market Strategy

Marketing Analytics

Account Management

Technology Support

Customer Experience

Consumer Relations

Customer Service

Customer Relationship Management

Available for hire fromNegotiable

Contracts

Full-Time Roles

Digital Content Creator | Social Media Strategist

With a background in digital content creation and social media strategy, I have experience working with organizations such as ACT and AT&T. I have consulted clients on marketing and advertising strategies, utilizing dynamic creative optimization and SEO to amplify brand awareness. My role as a Digital Content Creator II at ACT involves developing multimedia content for various platforms. Previously, I managed the day-to-day operations of on-campus graduate housing and supervised resident assistants at the University of Southern California. I also tracked and managed a budget of $60,000 for the University of Southern California Graduate Student Government, planning and executing programming initiatives for the graduate student body. My educational background includes studies at the University of Southern California and the University of Miami.

Projects

Portfolio

Work samples

Work History

Digital Content Creator II

ACTAs a Digital Content Creator II at ACT, I am responsible for creating engaging and informative digital content to support the organization's mission. This includes developing multimedia content for various platforms and audiences.

Social Media Strategist

FreelanceConsulted clients on marketing and advertising strategies to build and grow e-commerce social media presence. Utilized dynamic creative optimization and SEO to amplify local and online businesses brand awareness with strategic content creation and paid advertising. Created digital assets such as videos, blog posts, photography, testimonials, for brands to implement in their social media campaigns.

AT&TMay 2021 - Dec 2022 • 1 yr 8 mosDeveloped the TikTok strategy for three flagship stores based on extensive market research of the telecommunications and technology industry. Assisted in complex cross-functional projects designed to inform customers of products, services, and technology to drive store traffic and increase purchases and/or subscriber growth. Conducted a social media audit of AT&Ts Instagram and TikTok handles and provided a detailed recommendation on areas to improve and growth opportunities.

University of Southern California Graduate Student GovernmentMar 2019 - Jul 2020 • 1 yr 5 mosTracked and managed a budget of $60,000 to develop and create inclusive and substantial programming for 28,500 graduate and professional level students. Responsible for planning, executing, and supervising all programming initiatives for the graduate student body at USC to include risk analysis and asset management. Collaborated with marketing leaders and finance associates to conduct financial and planning analyses for the programming budget including preparing and updating long range financial projections as well as submitting quarterly variance reports for all programming budgets.

University of Southern California Office of Residential EducationJul 2018 - Jul 2020 • 2 yrs 1 moManaged the day-to-day physical operation of 22 on-campus graduate housing locations while supervising 16 graduate resident assistants. Responsible for a $20,000 yearly budget to coordinate and conduct diverse, equitable, and inclusive programming that strategically supported and aligned with the Division's initiatives and University-wide goals for engaging graduate students living on campus. Led complex cross-functional projects to facilitate division wide goals that improved the quality of student engagement by identifying and amplifying opportunities for connections, developing proposals, creating timelines, allocating resources, and communicating progress to the senior leadership team.

Education

University of Southern California

2018 - 2021

University of Miami

2013 - 2018

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