Top Talent like Alfonso are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alfonso Toxqui

Creative & Brand Strategist • Pomona, CA, US
Research
Influencer Marketing
Content Planning
Content Strategy
Creative Strategy
Digital Advertising
Digital Marketing
Trend Forecasting
Social Media Analytics
Social Media Marketing
Brand Strategy
Available for hire fromNegotiable
Contracts
Strategist| Innovative Strategies
Strategist with a proven track record of translating cultural trends into effective campaigns. Skilled in conducting in-depth research and leveraging insights to drive sales and achieve business objectives. Experienced in presenting strategic recommendations to senior clients and fostering collaboration across teams for maximum impact.

Work History

M

Employee Resource Group- Co-Founder- Leader of Cultura.Monks

MonksSep 2021 - Oct 2024 • 3 yrs 2 mosCo-founded and led Cultura.monks, an ERG dedicated to fostering belonging and shared purpose. Developed and executed educational, networking, and cultural awareness programs aligned with ERG goals. Communicated effectively across all levels, ensuring alignment and buy-in for Cultura.monks' initiatives. Managed ERG budgets and collaborated with departments to secure resources and support activities. Integrated ERG objectives with the company's broader diversity and inclusion strategy. Tracked and reported on ERG participation, engagement, and impact to demonstrate value. Mentored other ERG leaders to promote inclusive leadership practices. Advocated for employee needs and served as a key liaison with leadership. Established operational policies and procedures for efficient ERG management. Promoted ERG activities and achievements to enhance visibility and engagement. Secured senior leadership support and buy-in for Cultura.monks' initiatives.
M

Strategist

MonksJul 2021 - Oct 2024 • 3 yrs 4 mosDeveloped innovative and engaging creative strategies for campaigns across digital, social media, and traditional platforms, driving brand awareness, client satisfaction, and sales. Spearheaded the development and implementation of integrated marketing and communications campaigns across digital, social media, and traditional media platforms for renowned clients such as the California Lottery, Northgate Market, MegaMex, Doña Maria, and ampm. Consistently identified and leveraged emerging cultural trends and consumer behavior to ensure campaign resonance with key demographic groups. Employed a robust research methodology, including brand tracking, social listening, and creative testing, to gain a comprehensive understanding of target audience behavior and increase ROI. Conducted in-depth creative briefings, aligning client objectives with innovative solutions. Utilized data and cultural insights to address client questions and drive creative development, contributing significantly to the agency’s understanding of the American Latino consumer. Fostered strong client relationships and internal cross-functional collaboration throughout the creative process.
E

Employment Program Representative

Employment Development DepartmentJul 2020 - Jul 2021 • 1 yr 1 moProvided comprehensive employment services to individuals seeking assistance with unemployment insurance claims, job search strategies, and career development. Delivered comprehensive employment services to a diverse range of job seekers, including individuals with disabilities, veterans, and minorities. Conducted in-depth interviews, assessments, and job referrals to facilitate successful placements tailored to individual needs. Collaborated with employers to identify workforce needs and connect them with qualified candidates. Promoted self-service employment resources and assisted job seekers in navigating available programs and services.
S

Integrated Marketing Strategist- Retail

StarbucksJan 2015 - May 2018 • 3 yrs 5 mosOversaw retail marketing strategy for several licensed Southern CA locations, increasing retail & RTE sales, as well as in-store foot traffic. Developed and executed merchandising strategies resulting in the consistent achievement of quarterly P&L targets throughout 2016 and 2017. This involved a data-driven approach to product placement, communications and store layout, directly impacting key financial metrics and operational metrics. Designed and implemented RTE strategy of display and sampling procedures, driving a significant 39.2% increase in food sales within the first quarter of 2016.
S

Store Manager

SweetXOAug 2013 - Jan 2015 • 1 yr 6 mosSystematized protocols for keeping accurate records of daily sales and performance that could be clearly communicated to staff and upper management. Established a social media presence on a variety of platforms, which led to an 8% increase in foot traffic within the first six months of the store opening in 2013. Reviewed employee performance and developed individualized action plans for improvement, elevating the overall customer service experience and resulting in higher Yelp ratings.

Education

A

Arizona State University

Bachelor of Arts - BA, Communications and Media Studies

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategist| Innovative Strategies
Strategist with a proven track record of translating cultural trends into effective campaigns. Skilled in conducting in-depth research and leveraging insights to drive sales and achieve business objectives. Experienced in presenting strategic recommendations to senior clients and fostering collaboration across teams for maximum impact.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Alfonso are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alfonso Toxqui

Creative & Brand Strategist • Pomona, CA, US
Research
Influencer Marketing
Content Planning
Content Strategy
Creative Strategy
Digital Advertising
Digital Marketing
Trend Forecasting
Social Media Analytics
Social Media Marketing
Brand Strategy
Available for hire fromNegotiable
Contracts

Work History

M

Employee Resource Group- Co-Founder- Leader of Cultura.Monks

MonksSep 2021 - Oct 2024 • 3 yrs 2 mosCo-founded and led Cultura.monks, an ERG dedicated to fostering belonging and shared purpose. Developed and executed educational, networking, and cultural awareness programs aligned with ERG goals. Communicated effectively across all levels, ensuring alignment and buy-in for Cultura.monks' initiatives. Managed ERG budgets and collaborated with departments to secure resources and support activities. Integrated ERG objectives with the company's broader diversity and inclusion strategy. Tracked and reported on ERG participation, engagement, and impact to demonstrate value. Mentored other ERG leaders to promote inclusive leadership practices. Advocated for employee needs and served as a key liaison with leadership. Established operational policies and procedures for efficient ERG management. Promoted ERG activities and achievements to enhance visibility and engagement. Secured senior leadership support and buy-in for Cultura.monks' initiatives.
M

Strategist

MonksJul 2021 - Oct 2024 • 3 yrs 4 mosDeveloped innovative and engaging creative strategies for campaigns across digital, social media, and traditional platforms, driving brand awareness, client satisfaction, and sales. Spearheaded the development and implementation of integrated marketing and communications campaigns across digital, social media, and traditional media platforms for renowned clients such as the California Lottery, Northgate Market, MegaMex, Doña Maria, and ampm. Consistently identified and leveraged emerging cultural trends and consumer behavior to ensure campaign resonance with key demographic groups. Employed a robust research methodology, including brand tracking, social listening, and creative testing, to gain a comprehensive understanding of target audience behavior and increase ROI. Conducted in-depth creative briefings, aligning client objectives with innovative solutions. Utilized data and cultural insights to address client questions and drive creative development, contributing significantly to the agency’s understanding of the American Latino consumer. Fostered strong client relationships and internal cross-functional collaboration throughout the creative process.
E

Employment Program Representative

Employment Development DepartmentJul 2020 - Jul 2021 • 1 yr 1 moProvided comprehensive employment services to individuals seeking assistance with unemployment insurance claims, job search strategies, and career development. Delivered comprehensive employment services to a diverse range of job seekers, including individuals with disabilities, veterans, and minorities. Conducted in-depth interviews, assessments, and job referrals to facilitate successful placements tailored to individual needs. Collaborated with employers to identify workforce needs and connect them with qualified candidates. Promoted self-service employment resources and assisted job seekers in navigating available programs and services.
S

Integrated Marketing Strategist- Retail

StarbucksJan 2015 - May 2018 • 3 yrs 5 mosOversaw retail marketing strategy for several licensed Southern CA locations, increasing retail & RTE sales, as well as in-store foot traffic. Developed and executed merchandising strategies resulting in the consistent achievement of quarterly P&L targets throughout 2016 and 2017. This involved a data-driven approach to product placement, communications and store layout, directly impacting key financial metrics and operational metrics. Designed and implemented RTE strategy of display and sampling procedures, driving a significant 39.2% increase in food sales within the first quarter of 2016.
S

Store Manager

SweetXOAug 2013 - Jan 2015 • 1 yr 6 mosSystematized protocols for keeping accurate records of daily sales and performance that could be clearly communicated to staff and upper management. Established a social media presence on a variety of platforms, which led to an 8% increase in foot traffic within the first six months of the store opening in 2013. Reviewed employee performance and developed individualized action plans for improvement, elevating the overall customer service experience and resulting in higher Yelp ratings.

Education

A

Arizona State University

Bachelor of Arts - BA, Communications and Media Studies

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.