Top Talent like Ali are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Ali Raza, MBA

Product Analyst • Data Analyst • Dallas, TX, US
Available for hire fromNegotiable
Contracts
Senior Director in Consumer Insights Leadership
With a robust background in consumer insights and strategic marketing, I have excelled in roles at Circana and Nielsen, driving significant growth and innovation. As Senior Director of Consumer & Shopper Insights at Circana, I led initiatives for Keurig Dr Pepper and Henkel, boosting annual revenue by 10% and launching Omni solutions for home care clients. At Nielsen, I served as Client Business Partner for Riviana Foods, enhancing contract value by 7% and improving sales velocity for specialty rice brands. My tenure at Nielsen also included roles as Client Manager and Insights Analyst, where I collaborated with The Hershey Company to optimize distribution and sales strategies, achieving a 1.6% sales growth. I hold an MBA from Baylor University and a BS in Accounting from Elizabethtown College, blending analytical expertise with strategic leadership to drive client success.

Work History

C

Senior Director Consumer & Shopper Insights

CircanaAs the Senior Director, Consumer & Shopper Marketing for IRI servicing Keurig Dr Pepper (KDP)/ Henkel Corp/Church & Dwight, I spearhead client engagement and serve as the lead Consumer and Shopper consultant to ensure the client’s continued success. Identify and address the client’s key issues, such as new product launches, Omni market execution, thought leadership, and trade spending. Managed $3M+ in combined Consumer and Shopper annual revenue between KDP and Henkel to successfully increased by 10% annually. Partnered with IRI Senior Leadership in launching Omni solution for Home Care vertical clients across the organization. Served as Consumer and Shopper Marketing (CSM) Center of Excellence on all CSM solutions and collaborative cross-functional teams to uncover impactful insights to drive client performance. Liaise on-demand landscape, in-store testing, market structure, and e-commerce initiatives at KDP to identify opportunities. Developed and implemented segmentation tools across the organization to help generate product placement at retail. Champion Shopper Loyalty to enhance CSM capabilities to serve the client with better and faster solutions.
N

Client Business Partner

NielsenNov 2015 - Mar 2017 • 1 yr 5 mosAs the Client Business Partner at Nielsen, servicing Riviana Foods, I managed the US and Canada Nielsen contract with Riviana and ensured efficient cash management, resource tracking, and financial reporting to Nielsen, increasing the global contract by 7%. Collaborated with customer and retail teams to maximize the effectiveness of marketing investments through ROI and post-program analytics process, leading to an increase in space allocation for the Rice and Pasta category and Riviana. Created a multi-lens landscape assessment to identify opportunities among categories, channels, demographics, loyal shoppers, and trends. The analysis identified areas for Aromatic rice and is applied across the organization to guide strategic development and identify M&A opportunities. Led client consumer and shopper insight projects to grow sales by 2% in 12 months and improve velocity on specialty rice brands by 10%. Refined Riviana’s leadership training across the organization to improved training scores by 25%. Earned 2 Nielsen Simply Excellent Gold Awards across 50 Premier Clients for demonstrating leadership and driving significant client outcomes. Led end-to-end Nielsen’s Answers On-Demand (AOD) implementation at Riviana to increase user acceptance and adaptability. Launched the global “Speed to Insight” capability to provide faster insights to Riviana’s CMO and leadership team.
N

Client Manager

NielsenJun 2011 - Nov 2015 • 4 yrs 6 mosAs the Client Insights Manager at Nielsen servicing The Hershey Company, I led a commercialization training curriculum for Hershey to enable the organization to be Category Captains across retailers. Collaborated with the entire Hershey’s Category Management and Insights (CMI) Team for efficient industry analysis. Created integrated tools to achieve Hershey’s distribution goals/opportunities across retailers. Launched panel initiatives to increase panel data sources and awareness, design an actionable share of wallet buyer conversion opportunities, and enable sales organizations to integrate shopper consumer insights to win in the marketplace. Developed a robust approach for measuring Hershey’s merchandising goals across all classes of trade to increase promotional distribution from 30% to 60% of all commodity value (ACV) nationally. Identified store display effectiveness to optimize ROI, resulting in a 1.6% growth in sales. Defined areas of opportunities within the store to enhance product placement to gain distribution in two critical Walmart locations for Hershey Snack bars. Led Nielsen AOD core platform launch to result in 200+ users actively using the platform with the user acceptance rate ranking at the highest in the organization. Developed front-end capabilities to drive change, solve client challenges, and identify opportunities to gain share at front-end locations.
N

Insights Analyst

NielsenMar 2008 - Jun 2011 • 3 yrs 4 mosClient Insights Analyst at Nielsen servicing The Hershey Company, I partnered with the Hershey category development manager daily and provided category insights and recommendations. Supported Hershey’s thought leadership team on industry trends and snacking categories. Provided support to all retailer teams in identifying Hershey’s opportunities nationally, resulting in increased distribution and sales. Cultivated partnerships between the Hershey and Nielsen BASES with new item launch and future testing products. Collaborated with Hershey innovation teams for future concepts and current trends. Championed as Trainer on Nielsen tools, including retailer internal interface. Developed monthly analytical custom tools to track retailer trends. Provided national and international Consumer/Market trends using Global resources Euromonitor and Mintel.
T

Market Research Analyst

The Hershey CompanyMay 2007 - Mar 2008 • 11 mosCategory Strategy and Insights Analyst at The Hershey Company.

Education

B

Baylor University - Hankamer School of Business

Master of Business Administration - MBA2019 - 2021
E

Elizabethtown College

Bachelor of Science - BS, Accounting2003 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Senior Director in Consumer Insights Leadership
With a robust background in consumer insights and strategic marketing, I have excelled in roles at Circana and Nielsen, driving significant growth and innovation. As Senior Director of Consumer & Shopper Insights at Circana, I led initiatives for Keurig Dr Pepper and Henkel, boosting annual revenue by 10% and launching Omni solutions for home care clients. At Nielsen, I served as Client Business Partner for Riviana Foods, enhancing contract value by 7% and improving sales velocity for specialty rice brands. My tenure at Nielsen also included roles as Client Manager and Insights Analyst, where I collaborated with The Hershey Company to optimize distribution and sales strategies, achieving a 1.6% sales growth. I hold an MBA from Baylor University and a BS in Accounting from Elizabethtown College, blending analytical expertise with strategic leadership to drive client success.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ali are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ali Raza, MBA

Product Analyst • Data Analyst • Dallas, TX, US
Available for hire fromNegotiable
Contracts

Work History

C

Senior Director Consumer & Shopper Insights

CircanaAs the Senior Director, Consumer & Shopper Marketing for IRI servicing Keurig Dr Pepper (KDP)/ Henkel Corp/Church & Dwight, I spearhead client engagement and serve as the lead Consumer and Shopper consultant to ensure the client’s continued success. Identify and address the client’s key issues, such as new product launches, Omni market execution, thought leadership, and trade spending. Managed $3M+ in combined Consumer and Shopper annual revenue between KDP and Henkel to successfully increased by 10% annually. Partnered with IRI Senior Leadership in launching Omni solution for Home Care vertical clients across the organization. Served as Consumer and Shopper Marketing (CSM) Center of Excellence on all CSM solutions and collaborative cross-functional teams to uncover impactful insights to drive client performance. Liaise on-demand landscape, in-store testing, market structure, and e-commerce initiatives at KDP to identify opportunities. Developed and implemented segmentation tools across the organization to help generate product placement at retail. Champion Shopper Loyalty to enhance CSM capabilities to serve the client with better and faster solutions.
N

Client Business Partner

NielsenNov 2015 - Mar 2017 • 1 yr 5 mosAs the Client Business Partner at Nielsen, servicing Riviana Foods, I managed the US and Canada Nielsen contract with Riviana and ensured efficient cash management, resource tracking, and financial reporting to Nielsen, increasing the global contract by 7%. Collaborated with customer and retail teams to maximize the effectiveness of marketing investments through ROI and post-program analytics process, leading to an increase in space allocation for the Rice and Pasta category and Riviana. Created a multi-lens landscape assessment to identify opportunities among categories, channels, demographics, loyal shoppers, and trends. The analysis identified areas for Aromatic rice and is applied across the organization to guide strategic development and identify M&A opportunities. Led client consumer and shopper insight projects to grow sales by 2% in 12 months and improve velocity on specialty rice brands by 10%. Refined Riviana’s leadership training across the organization to improved training scores by 25%. Earned 2 Nielsen Simply Excellent Gold Awards across 50 Premier Clients for demonstrating leadership and driving significant client outcomes. Led end-to-end Nielsen’s Answers On-Demand (AOD) implementation at Riviana to increase user acceptance and adaptability. Launched the global “Speed to Insight” capability to provide faster insights to Riviana’s CMO and leadership team.
N

Client Manager

NielsenJun 2011 - Nov 2015 • 4 yrs 6 mosAs the Client Insights Manager at Nielsen servicing The Hershey Company, I led a commercialization training curriculum for Hershey to enable the organization to be Category Captains across retailers. Collaborated with the entire Hershey’s Category Management and Insights (CMI) Team for efficient industry analysis. Created integrated tools to achieve Hershey’s distribution goals/opportunities across retailers. Launched panel initiatives to increase panel data sources and awareness, design an actionable share of wallet buyer conversion opportunities, and enable sales organizations to integrate shopper consumer insights to win in the marketplace. Developed a robust approach for measuring Hershey’s merchandising goals across all classes of trade to increase promotional distribution from 30% to 60% of all commodity value (ACV) nationally. Identified store display effectiveness to optimize ROI, resulting in a 1.6% growth in sales. Defined areas of opportunities within the store to enhance product placement to gain distribution in two critical Walmart locations for Hershey Snack bars. Led Nielsen AOD core platform launch to result in 200+ users actively using the platform with the user acceptance rate ranking at the highest in the organization. Developed front-end capabilities to drive change, solve client challenges, and identify opportunities to gain share at front-end locations.
N

Insights Analyst

NielsenMar 2008 - Jun 2011 • 3 yrs 4 mosClient Insights Analyst at Nielsen servicing The Hershey Company, I partnered with the Hershey category development manager daily and provided category insights and recommendations. Supported Hershey’s thought leadership team on industry trends and snacking categories. Provided support to all retailer teams in identifying Hershey’s opportunities nationally, resulting in increased distribution and sales. Cultivated partnerships between the Hershey and Nielsen BASES with new item launch and future testing products. Collaborated with Hershey innovation teams for future concepts and current trends. Championed as Trainer on Nielsen tools, including retailer internal interface. Developed monthly analytical custom tools to track retailer trends. Provided national and international Consumer/Market trends using Global resources Euromonitor and Mintel.
T

Market Research Analyst

The Hershey CompanyMay 2007 - Mar 2008 • 11 mosCategory Strategy and Insights Analyst at The Hershey Company.

Education

B

Baylor University - Hankamer School of Business

Master of Business Administration - MBA2019 - 2021
E

Elizabethtown College

Bachelor of Science - BS, Accounting2003 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.