Aliza Siddiqi

Marketing professional with experience in digital marketing, social media marketing, graphic design, and project management. Proven track record in gaining successful results and improving key performance indicators. Previous experience with CIBC, The Citizen's Foundation (TCF), and MIST.

Projects

TCF Social Media Marketing Strategy

- Conducted marketing research to create and utilize consumer insights, and enhance social media strategy - Led and executed multiple social media projects, utilizing TikTok, Instagram Reels, and Graphic Design - Grew TCF Instagram account by 1000 followers in 3 months - Initiated and launched Facebook and LinkedIn profiles for the organization, growing to over 500 followers on both platforms within 2 monthsSee More

CIBC Email Marketing Seasonal Campaign

- Partnered with 3 external stakeholders to provide discounts to CIBC Credit Card users - Created, led, and executed an Email Marketing Campaign to promote discounts - Reached 500k clients with a 10.8% open rate and 6.3% click rateSee More

MIST Toronto Graphic Design

Worked as a Graphic Design Artist to create: - Social media posts and reel covers - Merchandise mock-ups - Sponsorship packages and competition rulebooks - Banners and posters This role required experience in Adobe Photoshop, Adobe Illustrator, Canva, and Figma.See More

Work History

Marketing Communications Lead Intern

CIBCMay 2023 - Aug 2023 • 4 mos- Led and implemented direct marketing communications and seasonal campaigns for the Credit Cards Team to streamline and improve process efficiency by 2 weeks and increase engagement by 84% across the consumer lifecycle. - Strong use of Excel to track campaign engagement and performance. - Worked closely with CRM systems such as SalesForce Marketing Cloud to develop and modify customer journeys. - Collaborated with internal cross-functional teams and external stakeholders, as well as agency partners, to develop strong creative briefs, key strategic insights, and executional excellence in email marketing campaigns. - Managed creative development timelines and internal approval processes, including legal and compliance reviews, for multiple direct marketing projects and campaigns.

Sales Lead

Mountain WarehouseJul 2021 - Sep 2022 • 1 yr 3 mos- Proactively assisted and communicated with 50+ clients daily to ensure a smooth, enhanced customer experience. - Maintained an 88% customer sales rate. - Improved customer shopping experiences by utilizing product knowledge to provide personalized recommendations and increase overall sales revenue.

Education

Schulich School of Business, York University

Bachelor of Business Administration with Honours, Marketing2020 - 2024

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