Allyson Soderstrom
Director of Category Experience, Digital Strategist
With a solid educational foundation from Vanderbilt University and The Kinkaid School, I have built a diverse career in digital business management and category experience. Currently, I serve as the Director of Category Experience at Global Custom Commerce, where I lead a team to enhance product offerings for Home Depot and blinds.com. Previously, I directed conversion optimization efforts at the same company, focusing on data-driven strategies. My experience includes managing digital operations at T-Mobile, where I improved customer engagement and satisfaction. At Walmart eCommerce, I developed strategies to optimize product categories and drive sales. Early in my career, I honed my analytical skills at Huron, supporting consulting projects. My journey began with a teaching assistant role in corporate strategy at Vanderbilt University and an internship in hospital administration at Memorial Hermann Health System. My career reflects a commitment to leveraging data and strategic insights to enhance customer experiences and drive business growth.
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A Gen-Z strategy leader with a unique POV that delivers impactful and successful consumer-centered campaigns.Talk with a Talent Expert
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Director of Category Experience, Digital Strategist
With a solid educational foundation from Vanderbilt University and The Kinkaid School, I have built a diverse career in digital business management and category experience. Currently, I serve as the Director of Category Experience at Global Custom Commerce, where I lead a team to enhance product offerings for Home Depot and blinds.com. Previously, I directed conversion optimization efforts at the same company, focusing on data-driven strategies. My experience includes managing digital operations at T-Mobile, where I improved customer engagement and satisfaction. At Walmart eCommerce, I developed strategies to optimize product categories and drive sales. Early in my career, I honed my analytical skills at Huron, supporting consulting projects. My journey began with a teaching assistant role in corporate strategy at Vanderbilt University and an internship in hospital administration at Memorial Hermann Health System. My career reflects a commitment to leveraging data and strategic insights to enhance customer experiences and drive business growth.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call
Similar Pangeans
Pamela Levine
E-commerce Strategy and Digital Marketing ExpertPatrick Delehanty
Fractional Director of eCommerce & GrowthTosin A
Results-Driven Ecommerce Professional | Driving Growth Through Strategic Digital Marketing & OptimizationAlana Auston
A Gen-Z strategy leader with a unique POV that delivers impactful and successful consumer-centered campaigns.Allyson Soderstrom
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call
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