Top Talent like Alyssa are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alyssa Perez

Product Marketing Manager • Chicago, IL, US
Product Marketing
Go-to-market Strategy
Consulting
Design Thinking
Strategic Planning
Strategic Partnerships
Available for hire fromNegotiable
Contracts
Product Marketing Specialist | Expert Storyteller | Innovative Thinker
I drive execution of large-scale, customer-centric initiatives to grow B2B and B2C SaaS products. Breaking down and translating new and complex topics and their relevance to varied internal and external audiences while sifting through technical, market and product-specific nuances is my strength. I am a doer, who learned to create projects and programs from the ground up through my early international development career. I collaborated with local NGOs, government and big tech to implement initiatives focused on entrepreneurship, financial inclusion and digital literacy across 10 countries, including Haiti, Egypt and Mexico, empowering youth and underprivileged communities to use information to improve their lives. After focusing on issues of technology access, inclusion and adoption, I moved on to testing and implementing new technologies- from real-time text customer acquisition programs to innovative credit card materials to capabilities supporting AI, voice-enabled and crypto transactions. My talent lies in helping people understand these new spaces- developing effective storytelling, positioning and messaging that goes beyond the buzzwords and generates knowledge, excitement and openness towards products that make an impact.

Work History

A

Product Marketing Consultant

AIArticulatedProviding product marketing and go-to-market strategy consulting services to startups and founders building AI-driven solutions (B2B SaaS, B2C) https://aiarticulated.com/
C

Layoff/position eliminated

Career BreakSep 2023 - Apr 2024 • 8 mosFollowing the elimination of my team at Discover, I took some time to take care of personal priorities, volunteer and network with the local startup ecosystem.
D

Strategy, Innovation & Product Marketing Manager, Global Products- Discover Global Network

Discover Financial ServicesJul 2020 - Aug 2023 • 3 yrs 2 mosDeveloped B2B Go-To-Market (GTM) communications for first-ever capabilities aimed at acquiring, issuing and merchant partners operating in cryptocurrency, allowing consumers to use debit cards to buy crypto Delivered payments intelligence to Core, Digital and Commercial Global Product executives, supporting launch of new product capabilities that help Discover Network reach parity and evolve with emerging trends and technologies Created strategic narratives and messaging for Discover's position and programs in Connected Commerce/IoT (cardless, biometrics-based and proximity payments) and Crypto Commerce
D

Product Manager, Card Materials Innovation- MBA Leadership Program

Discover Financial ServicesJul 2019 - Jul 2020 • 1 yr 1 moLed Card Materials Innovation initiative to test new tap and go card products in metal and recyclable and biodegradable plastics through development of new marketing campaigns and pilots
D

Product Manager, Credit Operations Digital User Experience- MBA Leadership Program

Discover Financial ServicesJul 2018 - Jul 2019 • 1 yr 1 moDesigned real-time text strategy and launched first application status message to generate lift in credit accounts and decrease days to decision Launched optimized online self-service experiences aimed at credit card applicants through collaboration with development teams to achieve agile delivery of improved CX across fraud and verification processes
L

Consultant, People Effectiveness & Human Resources

Legg MasonFeb 2018 - May 2018 • 4 mosDeveloped recommendations for implementing artificial intelligence (AI) technologies for recruiting based on organizational needs and best practices from digital and agile transformations in HR Applied human-centered design to highlight areas of opportunity for improving employee experience and employer brand communications
T

Marketing Intern

Terra's KitchenSep 2017 - Dec 2017 • 4 mosDeveloped journey maps of the sign-up and ordering process to compare digital customer experience across competitors Collaborated with the brand, product and design teams to create messaging for transactional emails and strategic product partnerships
F

MBA Intern, Wine Brand Management

FIJI WaterJun 2017 - Aug 2017 • 3 mosConducted analysis of sales data (by price, varietal and channel) to evaluate direct-to-consumer business and identify strategic marketing opportunities for JUSTIN Vineyards & Winery and Landmark Vineyards brands Pitched concept for e-commerce offering targeting the millennial market segment for launch of new wine brand and product line Developed direct-to-consumer initiatives for 2018 brand plan aimed at increasing customer retention through wine society engagement and top tier portfolio promotion
O

Program Manager

One Global EconomyMay 2012 - Jun 2015 • 3 yrs 2 mosSupervised 8 in-country managers and built partnerships and collaborated with over 10 local NGOs to manage operations, identify community development priorities and localize training programs to underserved populations to improve their access to information and digital tools and increase their livelihood opportunities Managed the $1.6 million USAID initiative, "Employment through Innovation"that connected 23,000 Egyptian youth to job opportunities at more than 5,000 employers via SMS job search engine Launched competition in partnership with Cisco for Egyptian computer science social entrepreneurs to develop applications for 50 traditional Egyptian micro-enterprise owners that provide solutions to their business challenges Developed SMS-based mentoring tool in partnership with Citi Foundation to disseminate information and tips on business planning, financial literacy and entrepreneurship to support the development of over 1,700 aspiring entrepreneurs, street vendors and small business owners in rural townships in Johannesburg Forged partnership with major public University in Mexico and Symantec CSR team to train over 600 youth and first-time Internet users in digital literacy and Internet safety Delivered management training to develop sustainable cybercafé businesses, establishing programming and services focused on promoting technology adoption and digital literacy in three previously unconnected villages in rural Guanajuato, Mexico in collaboration with Cisco, local community leaders and a local NGO: http://csr.cisco.com/casestudy/impact-mexico-ckc Oversaw the development and launch of six local-language, digital platforms featuring community development best practice content in Haitian-Creole, Arabic and Spanish Designed impact evaluation toolkit to train NGOs in four countries on Monitoring and Evaluation strategy
O

Program Associate

One Global EconomyOct 2011 - Apr 2012 • 7 mosManaged and implemented international development programs for entrepreneurs, youth and underserved communities in 7 countries in Sub-Saharan Africa and Haiti Re-structured and scaled the Citi Foundation-funded Mobile Entrepreneurs Program to reach 4x the number of pilot beneficiaries

Education

T

The Johns Hopkins University - Carey Business School

Master of Business Administration (MBA)2016 - 2018
U

University of Michigan

Bachelor of Arts (B.A.), Spanish Language and Literature & Communication Studies2007 - 2011
U

Universidad de Belgrano

Argentine & Latin American Studies2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Product Marketing Specialist | Expert Storyteller | Innovative Thinker
I drive execution of large-scale, customer-centric initiatives to grow B2B and B2C SaaS products. Breaking down and translating new and complex topics and their relevance to varied internal and external audiences while sifting through technical, market and product-specific nuances is my strength. I am a doer, who learned to create projects and programs from the ground up through my early international development career. I collaborated with local NGOs, government and big tech to implement initiatives focused on entrepreneurship, financial inclusion and digital literacy across 10 countries, including Haiti, Egypt and Mexico, empowering youth and underprivileged communities to use information to improve their lives. After focusing on issues of technology access, inclusion and adoption, I moved on to testing and implementing new technologies- from real-time text customer acquisition programs to innovative credit card materials to capabilities supporting AI, voice-enabled and crypto transactions. My talent lies in helping people understand these new spaces- developing effective storytelling, positioning and messaging that goes beyond the buzzwords and generates knowledge, excitement and openness towards products that make an impact.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Alyssa are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alyssa Perez

Product Marketing Manager • Chicago, IL, US
Product Marketing
Go-to-market Strategy
Consulting
Design Thinking
Strategic Planning
Strategic Partnerships
Available for hire fromNegotiable
Contracts

Work History

A

Product Marketing Consultant

AIArticulatedProviding product marketing and go-to-market strategy consulting services to startups and founders building AI-driven solutions (B2B SaaS, B2C) https://aiarticulated.com/
C

Layoff/position eliminated

Career BreakSep 2023 - Apr 2024 • 8 mosFollowing the elimination of my team at Discover, I took some time to take care of personal priorities, volunteer and network with the local startup ecosystem.
D

Strategy, Innovation & Product Marketing Manager, Global Products- Discover Global Network

Discover Financial ServicesJul 2020 - Aug 2023 • 3 yrs 2 mosDeveloped B2B Go-To-Market (GTM) communications for first-ever capabilities aimed at acquiring, issuing and merchant partners operating in cryptocurrency, allowing consumers to use debit cards to buy crypto Delivered payments intelligence to Core, Digital and Commercial Global Product executives, supporting launch of new product capabilities that help Discover Network reach parity and evolve with emerging trends and technologies Created strategic narratives and messaging for Discover's position and programs in Connected Commerce/IoT (cardless, biometrics-based and proximity payments) and Crypto Commerce
D

Product Manager, Card Materials Innovation- MBA Leadership Program

Discover Financial ServicesJul 2019 - Jul 2020 • 1 yr 1 moLed Card Materials Innovation initiative to test new tap and go card products in metal and recyclable and biodegradable plastics through development of new marketing campaigns and pilots
D

Product Manager, Credit Operations Digital User Experience- MBA Leadership Program

Discover Financial ServicesJul 2018 - Jul 2019 • 1 yr 1 moDesigned real-time text strategy and launched first application status message to generate lift in credit accounts and decrease days to decision Launched optimized online self-service experiences aimed at credit card applicants through collaboration with development teams to achieve agile delivery of improved CX across fraud and verification processes
L

Consultant, People Effectiveness & Human Resources

Legg MasonFeb 2018 - May 2018 • 4 mosDeveloped recommendations for implementing artificial intelligence (AI) technologies for recruiting based on organizational needs and best practices from digital and agile transformations in HR Applied human-centered design to highlight areas of opportunity for improving employee experience and employer brand communications
T

Marketing Intern

Terra's KitchenSep 2017 - Dec 2017 • 4 mosDeveloped journey maps of the sign-up and ordering process to compare digital customer experience across competitors Collaborated with the brand, product and design teams to create messaging for transactional emails and strategic product partnerships
F

MBA Intern, Wine Brand Management

FIJI WaterJun 2017 - Aug 2017 • 3 mosConducted analysis of sales data (by price, varietal and channel) to evaluate direct-to-consumer business and identify strategic marketing opportunities for JUSTIN Vineyards & Winery and Landmark Vineyards brands Pitched concept for e-commerce offering targeting the millennial market segment for launch of new wine brand and product line Developed direct-to-consumer initiatives for 2018 brand plan aimed at increasing customer retention through wine society engagement and top tier portfolio promotion
O

Program Manager

One Global EconomyMay 2012 - Jun 2015 • 3 yrs 2 mosSupervised 8 in-country managers and built partnerships and collaborated with over 10 local NGOs to manage operations, identify community development priorities and localize training programs to underserved populations to improve their access to information and digital tools and increase their livelihood opportunities Managed the $1.6 million USAID initiative, "Employment through Innovation"that connected 23,000 Egyptian youth to job opportunities at more than 5,000 employers via SMS job search engine Launched competition in partnership with Cisco for Egyptian computer science social entrepreneurs to develop applications for 50 traditional Egyptian micro-enterprise owners that provide solutions to their business challenges Developed SMS-based mentoring tool in partnership with Citi Foundation to disseminate information and tips on business planning, financial literacy and entrepreneurship to support the development of over 1,700 aspiring entrepreneurs, street vendors and small business owners in rural townships in Johannesburg Forged partnership with major public University in Mexico and Symantec CSR team to train over 600 youth and first-time Internet users in digital literacy and Internet safety Delivered management training to develop sustainable cybercafé businesses, establishing programming and services focused on promoting technology adoption and digital literacy in three previously unconnected villages in rural Guanajuato, Mexico in collaboration with Cisco, local community leaders and a local NGO: http://csr.cisco.com/casestudy/impact-mexico-ckc Oversaw the development and launch of six local-language, digital platforms featuring community development best practice content in Haitian-Creole, Arabic and Spanish Designed impact evaluation toolkit to train NGOs in four countries on Monitoring and Evaluation strategy
O

Program Associate

One Global EconomyOct 2011 - Apr 2012 • 7 mosManaged and implemented international development programs for entrepreneurs, youth and underserved communities in 7 countries in Sub-Saharan Africa and Haiti Re-structured and scaled the Citi Foundation-funded Mobile Entrepreneurs Program to reach 4x the number of pilot beneficiaries

Education

T

The Johns Hopkins University - Carey Business School

Master of Business Administration (MBA)2016 - 2018
U

University of Michigan

Bachelor of Arts (B.A.), Spanish Language and Literature & Communication Studies2007 - 2011
U

Universidad de Belgrano

Argentine & Latin American Studies2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.