Top Talent like Amanda are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Amanda Charleston

Content Marketing Manager • Growth Marketing Manager • Email Marketing Specialist • Bellingham, WA, US
Growth Marketing
Google Analyics
Social Ad Campaigns
Digital Strategy
Email Marketing
Retargeting
Creative Marketing
Semrush
Klaviyo
Digital Marketing
SEO
Marketing
On-site SEO
Search Engine Marketing
Available for hire fromNegotiable
Contracts
Director of Marketing | Music Composer
With a diverse background in marketing and music composition, I have honed my expertise in both creative and analytical fields. Holding a Bachelor's degree in Consumer Affairs & Marketing from California State University, Long Beach, and specialized training in Music Scoring for Video Games, I have seamlessly blended artistic sensibility with strategic marketing acumen. Currently serving as the Director of Marketing at Fanimal, Inc., I excel in optimizing email channel performance, managing Google Ads and paid social campaigns, and developing strategies to enhance search engine visibility. Previous roles include, Paid Search Specialist at Disney Streaming Services and Senior Associate at GroupM.

Projects

Google Ads Product Launch at Disney+

I was able to be a part of 3 major promotions and a huge product launch at Disney Streaming Services. Two of our promotions involved promoting a sale for our new product, Star+, and our other promo was a week-long sale to celebrate the 2 year anniversary of Disney+. The data down below highlights the success of the Star+ promotion in the account I manage an +858% increase in subscribers and a -75.6% in CPA. See More

Work History

F

Director of Marketing

Fanimal, Inc.Optimize email channel performance utilizing important audience segments to drive users down the funnel. Manage all Google Ads campaigns, from conception & keyword research, to creation, bulk uploads, QA, and ongoing optimizations. Oversee budget pacing for all paid media. Perform A/B testing to improve email/social/SEM campaign effectiveness. Develop optimization strategies to increase the company's reach and visibility in search engines. Design creative assets for email & social media campaigns using Canva and other design software. Lead meetings with internal and external marketing teams to keep strategies aligned & deliverables on track. Build and present channel reports on a weekly basis to inform C-level executives on performance & provide recommendations.
F

Marketing Lead

Fanimal, Inc.May 2022 - Dec 2022 • 8 mosLed marketing initiatives and contributed to the development and execution of marketing strategies to drive user engagement and acquisition.
D

Paid Search Specialist

Disney Streaming ServicesJun 2021 - May 2022 • 1 yrDeveloped and implemented search, UAC, and discovery ad strategies to drive subscriber acquisition, conversion & efficiency across LATAM markets. Successfully applied media strategies and managed robust portfolios within existing paid search campaigns, and explored growth of new channels. Executed, managed, and optimized paid search campaigns to meet or exceed strict direct response goals. Tracked, monitored, and optimized performance against key KPIs. Collaborated cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success.
R

Digital Marketing Specialist

Rootly HealthMar 2021 - Aug 2021 • 6 mosExecuted successful SEM campaigns to drive a low cost-per-lead. Created strategies for landing page optimization to maximize user experience. Planned, executed, and measured AB /split tests on paid search campaigns and landing pages. Strategized and developed sales funnels in order to identify pain points and growth opportunities. Developed strong lead magnets within a specific niche to build value proposition and increase our email list. Built out effective SEO-friendly content that engages with our email list and drives selling points.
G

Senior Associate, Paid Search

GroupMNov 2019 - Feb 2021 • 1 yr 4 mosAccountable for day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting. Managed $5m per year budgets and strategically allocated spend based on performance and market trends. Developed branded and unbranded keyword lists using multiple tools, such as Google Keyword Planner, SEM Rush, the Google engine, Moz, Ahrefs, etc. Ran search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend. Interfaced daily with direct search teams, engines and platforms to ensure continuous perform account diagnostic checks. Worked cross-functionally with multiple marketing channels in an effort to align goals and deliver a seamless front-end user experience. Stayed on top of the latest updates regarding tools and User Interfaces (Google Ads, Bing Ads, SEMrush, etc.). Created Excel pivot tables, formulas, graphs, and charts.

Education

L

League of Young Women Composers

Music Scoring for Film & Television2020 - 2022
C

California State University, Long Beach

Bachelor's degree, Consumer Affairs & Marketing2016 - 2018
A

Atlas Club

Video Game Composition, Music2022

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Director of Marketing | Music Composer
With a diverse background in marketing and music composition, I have honed my expertise in both creative and analytical fields. Holding a Bachelor's degree in Consumer Affairs & Marketing from California State University, Long Beach, and specialized training in Music Scoring for Video Games, I have seamlessly blended artistic sensibility with strategic marketing acumen. Currently serving as the Director of Marketing at Fanimal, Inc., I excel in optimizing email channel performance, managing Google Ads and paid social campaigns, and developing strategies to enhance search engine visibility. Previous roles include, Paid Search Specialist at Disney Streaming Services and Senior Associate at GroupM.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Amanda are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Amanda Charleston

Content Marketing Manager • Growth Marketing Manager • Email Marketing Specialist • Bellingham, WA, US
Growth Marketing
Google Analyics
Social Ad Campaigns
Digital Strategy
Email Marketing
Retargeting
Creative Marketing
Semrush
Klaviyo
Digital Marketing
SEO
Marketing
On-site SEO
Search Engine Marketing
Available for hire fromNegotiable
Contracts

Projects

Google Ads Product Launch at Disney+

I was able to be a part of 3 major promotions and a huge product launch at Disney Streaming Services. Two of our promotions involved promoting a sale for our new product, Star+, and our other promo was a week-long sale to celebrate the 2 year anniversary of Disney+. The data down below highlights the success of the Star+ promotion in the account I manage an +858% increase in subscribers and a -75.6% in CPA.

Work History

F

Director of Marketing

Fanimal, Inc.Optimize email channel performance utilizing important audience segments to drive users down the funnel. Manage all Google Ads campaigns, from conception & keyword research, to creation, bulk uploads, QA, and ongoing optimizations. Oversee budget pacing for all paid media. Perform A/B testing to improve email/social/SEM campaign effectiveness. Develop optimization strategies to increase the company's reach and visibility in search engines. Design creative assets for email & social media campaigns using Canva and other design software. Lead meetings with internal and external marketing teams to keep strategies aligned & deliverables on track. Build and present channel reports on a weekly basis to inform C-level executives on performance & provide recommendations.
F

Marketing Lead

Fanimal, Inc.May 2022 - Dec 2022 • 8 mosLed marketing initiatives and contributed to the development and execution of marketing strategies to drive user engagement and acquisition.
D

Paid Search Specialist

Disney Streaming ServicesJun 2021 - May 2022 • 1 yrDeveloped and implemented search, UAC, and discovery ad strategies to drive subscriber acquisition, conversion & efficiency across LATAM markets. Successfully applied media strategies and managed robust portfolios within existing paid search campaigns, and explored growth of new channels. Executed, managed, and optimized paid search campaigns to meet or exceed strict direct response goals. Tracked, monitored, and optimized performance against key KPIs. Collaborated cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success.
R

Digital Marketing Specialist

Rootly HealthMar 2021 - Aug 2021 • 6 mosExecuted successful SEM campaigns to drive a low cost-per-lead. Created strategies for landing page optimization to maximize user experience. Planned, executed, and measured AB /split tests on paid search campaigns and landing pages. Strategized and developed sales funnels in order to identify pain points and growth opportunities. Developed strong lead magnets within a specific niche to build value proposition and increase our email list. Built out effective SEO-friendly content that engages with our email list and drives selling points.
G

Senior Associate, Paid Search

GroupMNov 2019 - Feb 2021 • 1 yr 4 mosAccountable for day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting. Managed $5m per year budgets and strategically allocated spend based on performance and market trends. Developed branded and unbranded keyword lists using multiple tools, such as Google Keyword Planner, SEM Rush, the Google engine, Moz, Ahrefs, etc. Ran search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend. Interfaced daily with direct search teams, engines and platforms to ensure continuous perform account diagnostic checks. Worked cross-functionally with multiple marketing channels in an effort to align goals and deliver a seamless front-end user experience. Stayed on top of the latest updates regarding tools and User Interfaces (Google Ads, Bing Ads, SEMrush, etc.). Created Excel pivot tables, formulas, graphs, and charts.

Education

L

League of Young Women Composers

Music Scoring for Film & Television2020 - 2022
C

California State University, Long Beach

Bachelor's degree, Consumer Affairs & Marketing2016 - 2018
A

Atlas Club

Video Game Composition, Music2022

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.