Amanda Lien

Content Marketing Manager • Copywriter • Project Manager • San Jose, CA, US

Copywriting

Article Writing

Copy Editing

Creative Writing

Web Copy

Writing

Editing

White Papers

Creative Strategy

Script Editing

Script Writing

Available for hire fromNegotiable

Contracts

Creative and versatile marketing operations and project manager.

I'm a Netty and Stevie Award-winning marketing writer, content strategist and project manager with 6+ years experience managing marketing and product workflows, crafting killer B2B and DTC content (short- and long-form) and ghostwriting for leading brands and publications (including Forbes, Ad Age, TikTok and more).

Projects

Marketing Project Manager for Healthcare Startup

I oversee and execute marketing projects including but not limited to: website redesign (UX, UI, copy and layout), social media strategy, internal and external messaging, launch and announcement campaigns, and SME thought leadership asset creation. I leverage the Scrum and Agile methodology in my work, and lead cross-functional teams (Data, Product, Clinical) through these projects.See More

Ongoing Short Video Content Strategy

I'm currently engaged by several B2B brands to strategize, outline, and assist in the execution of branded and user-generated short video content for YouTube, Instagram and TikTok. Thanks to this work, clients have seen 2-5x engagement in 6 months or less, and have leveraged these stats into longform content (case studies and whitepapers) that have led to more brand interest and partnerships.See More

Multi-Platform Book Launch for Healthcare Startup

I served as the project manager and key marketing contact for this multi-platform book launch; in addition to building a holistic marketing plan and building a content calendar for ongoing promotion, I also vetted and selected book designers and printers, edited the entire manuscript in print and digital format, and drove the design, presentation and stakeholder alignment around the linked book microsite.See More

Landing Page Copy for Fertility Startup

As part of Daylight's content and marketing team, I crafted copy and offered design input for this landing page, released ahead of the launch of Daylight Grow, a family-planning service for the LGBTQ+ community and aimed at building a product waitlist.See More

Editing and Content Strategy for Lifestyle Website

I worked with the web design team to completely revamp the copy on the website – from the front page to the event bookings register, to crafting editorial calendars for the first three months of blog content.See More

Whitepaper for Fertility-Focused Startup

Frame had surveyed respondents age 18-44 to gauge their understanding of family planning and support and wanted those results turned into a white paper that accurately and adequately conveyed the state of family planning in the USA. The aim of this whitepaper was twofold: drive conversion to an email list and establish thought leadership in the space for future media and PR efforts See More

Work History

Founder, Fractional Marketing Writer, Editor and Strategist

Minutiae Content Co.I craft meaningful ghostwritten content that drives conversion, provide editorial services for existing client content, and offer content strategy support services to entrepreneurs and SMBs.

Education

Quantic School of Business and Technology

MBA, Stratgic Marketing and EntrepreneurshipJan 2024 - Present

National University

Graduate Degree, Creative WritingMar 2020 - Nov 2021

Temple University

Bachelor's Degree, JournalismAug 2016 - Dec 2018

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