Top Talent like Amanda are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Amanda Lulewicz

Growth Marketing Manager
Product Marketing Manager
Email Marketing Specialist
New Rochelle, NY, US
Influencer Marketing
Strategy & Business Development
Social Ad Campaigns
Mobile Marketing
Marketing Strategy
Social Media Marketing
Community Building
Go-to-market Strategy
Available for hire fromNegotiable
Contracts
VP of Growth | Results-Driven Marketing Executive | Ex-EA | Growth Leader in Gaming & Mobile
- Results-driven growth marketing leader with 10+ years of experience, overseeing mobile gaming, e-commerce, and lifestyle apps with $1B+ lifetime revenue - Proven success leading cross-functional teams and scaling growth across mobile games and consumer brands, from startups to global companies (Ex Sr Dir @EA) - Founding member of a women-led mobile gaming studio; recognized thought leader and public speaker in growth and marketing

Projects

New App Launch

To bring BELLEMINT, our gaming meets e-commerce experience, to the global stage, we partnered closely with next-gen retailer REVOLVE to announce the launch and offer one lucky winner the chance of a lifetime to attend REVOLVE Festival 2025 in Palm Desert. This included press, collaborative social media content, targeted emails, QR codes in REVOLVE shipments, and special in-game activation.See More

Work History

M

Vice President of Growth

Muus CollectiveLed growth for Muus Collective; launched the first mobile fashion game and GTM strategy in collaboration with REVOLVE, delivering over 10M impressions. Directed cross-functional strategy across product, engineering, content, and data analytics to scale engagement, retention, and monetization. Piloted integration with REVOLVE's loyalty program, driving a 50% lift in revenue. Owned and optimized marketing budget; set KPIs and implemented a full mar-tech stack to optimize campaigns and profitability.
M

Head of Marketing

Muus CollectiveJun 2022 - Mar 2025 • 2 yrs 10 mosFounding member of the entertainment studio; led marketing vision, strategy, and execution for BELLEMINT and related products. Oversaw contractors and agencies to deliver full-stack go-to-market across performance marketing, creative development, social media, community management, lifecycle marketing, ASO, ad monetization, and influencer marketing. Developed corporate positioning and brand presence across fashion, gaming, and e-commerce communities; built and managed a marketing team.
E

Senior Director, Product Marketing - Casual Studios Group

Electronic Arts (EA)Jun 2021 - Jun 2022 • 1 yr 1 moSpearheaded strategic direction and marketing results for EA Mobile's casual studio. Led marketing across top growth products, managed creative development, and built a cross-functional team spanning product marketing, user acquisition, lifecycle/CRM, influencer marketing, ASO, live events, social media, and community management. Set and tracked KPIs including top-of-funnel growth, engagement, retention, and re-engagement; partnered with data science, analytics, and revenue teams to optimize campaigns.
G

Director, Marketing

Glu MobileMay 2017 - Jun 2021 • 4 yrs 2 mosLed marketing for two top-grossing titles during rapid growth; contributed to Glu's acquisition by EA for $2.4B. Drove GTM for Covet Fashion, contributing to the title's $83M revenue in 2020. Launched and grew lifecycle marketing/CRM (Braze), boosting engagement, retention, and re-engagement via email, push, in-app messaging, and analytics. Created and launched the 'Threading Change' grant program to support BIPOC creators; fostered cross-functional collaboration for monetization and retention.
G

Senior Manager, Product Marketing & Partnerships

Glu MobileMay 2015 - May 2017 • 2 yrs 1 moInitiated and executed strategic marketing partnerships (CFDA, fashion brands); led go-to-market initiatives for partnerships; drove revenue and engagement through co-branded activities.
G

Fashion Brand Manager

Glu MobileJan 2014 - May 2015 • 1 yr 5 mosLed business development and onboarding of fashion brands to Covet Fashion; strategized partnerships and on-platform promotions; contributed to growth in brand portfolio.
H

Senior Account Manager

HL GroupMay 2013 - Nov 2013 • 7 mosManaged client campaigns; supported PR and event programs.
T

Account Executive

The Eighth FloorMay 2012 - May 2013 • 1 yr 1 moHandled client communications and campaigns; contributed to event and PR initiatives.
C

Junior Account Executive

Cristiano Magni Public RelationsJun 2010 - May 2012 • 2 yrsSupported PR campaigns; assisted in media outreach and event coordination.

Education

K

Kellogg Executive Education

Executive Scholar, Chief Marketing Officer Program2022 - 2023
U

University of Wisconsin-Milwaukee

MA, Communication2008 - 2010
U

University of Wisconsin-Milwaukee

BA, Communication2004 - 2008

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
VP of Growth | Results-Driven Marketing Executive | Ex-EA | Growth Leader in Gaming & Mobile
- Results-driven growth marketing leader with 10+ years of experience, overseeing mobile gaming, e-commerce, and lifestyle apps with $1B+ lifetime revenue - Proven success leading cross-functional teams and scaling growth across mobile games and consumer brands, from startups to global companies (Ex Sr Dir @EA) - Founding member of a women-led mobile gaming studio; recognized thought leader and public speaker in growth and marketing

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Amanda are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Amanda Lulewicz

Growth Marketing Manager
Product Marketing Manager
Email Marketing Specialist
New Rochelle, NY, US
Influencer Marketing
Strategy & Business Development
Social Ad Campaigns
Mobile Marketing
Marketing Strategy
Social Media Marketing
Community Building
Go-to-market Strategy
Available for hire fromNegotiable
Contracts

Projects

New App Launch

To bring BELLEMINT, our gaming meets e-commerce experience, to the global stage, we partnered closely with next-gen retailer REVOLVE to announce the launch and offer one lucky winner the chance of a lifetime to attend REVOLVE Festival 2025 in Palm Desert. This included press, collaborative social media content, targeted emails, QR codes in REVOLVE shipments, and special in-game activation.

Work History

M

Vice President of Growth

Muus CollectiveLed growth for Muus Collective; launched the first mobile fashion game and GTM strategy in collaboration with REVOLVE, delivering over 10M impressions. Directed cross-functional strategy across product, engineering, content, and data analytics to scale engagement, retention, and monetization. Piloted integration with REVOLVE's loyalty program, driving a 50% lift in revenue. Owned and optimized marketing budget; set KPIs and implemented a full mar-tech stack to optimize campaigns and profitability.
M

Head of Marketing

Muus CollectiveJun 2022 - Mar 2025 • 2 yrs 10 mosFounding member of the entertainment studio; led marketing vision, strategy, and execution for BELLEMINT and related products. Oversaw contractors and agencies to deliver full-stack go-to-market across performance marketing, creative development, social media, community management, lifecycle marketing, ASO, ad monetization, and influencer marketing. Developed corporate positioning and brand presence across fashion, gaming, and e-commerce communities; built and managed a marketing team.
E

Senior Director, Product Marketing - Casual Studios Group

Electronic Arts (EA)Jun 2021 - Jun 2022 • 1 yr 1 moSpearheaded strategic direction and marketing results for EA Mobile's casual studio. Led marketing across top growth products, managed creative development, and built a cross-functional team spanning product marketing, user acquisition, lifecycle/CRM, influencer marketing, ASO, live events, social media, and community management. Set and tracked KPIs including top-of-funnel growth, engagement, retention, and re-engagement; partnered with data science, analytics, and revenue teams to optimize campaigns.
G

Director, Marketing

Glu MobileMay 2017 - Jun 2021 • 4 yrs 2 mosLed marketing for two top-grossing titles during rapid growth; contributed to Glu's acquisition by EA for $2.4B. Drove GTM for Covet Fashion, contributing to the title's $83M revenue in 2020. Launched and grew lifecycle marketing/CRM (Braze), boosting engagement, retention, and re-engagement via email, push, in-app messaging, and analytics. Created and launched the 'Threading Change' grant program to support BIPOC creators; fostered cross-functional collaboration for monetization and retention.
G

Senior Manager, Product Marketing & Partnerships

Glu MobileMay 2015 - May 2017 • 2 yrs 1 moInitiated and executed strategic marketing partnerships (CFDA, fashion brands); led go-to-market initiatives for partnerships; drove revenue and engagement through co-branded activities.
G

Fashion Brand Manager

Glu MobileJan 2014 - May 2015 • 1 yr 5 mosLed business development and onboarding of fashion brands to Covet Fashion; strategized partnerships and on-platform promotions; contributed to growth in brand portfolio.
H

Senior Account Manager

HL GroupMay 2013 - Nov 2013 • 7 mosManaged client campaigns; supported PR and event programs.
T

Account Executive

The Eighth FloorMay 2012 - May 2013 • 1 yr 1 moHandled client communications and campaigns; contributed to event and PR initiatives.
C

Junior Account Executive

Cristiano Magni Public RelationsJun 2010 - May 2012 • 2 yrsSupported PR campaigns; assisted in media outreach and event coordination.

Education

K

Kellogg Executive Education

Executive Scholar, Chief Marketing Officer Program2022 - 2023
U

University of Wisconsin-Milwaukee

MA, Communication2008 - 2010
U

University of Wisconsin-Milwaukee

BA, Communication2004 - 2008

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.