Amanda Springob

Content Marketing Manager • Copywriter • Milwaukee, WI, US

Top Earner

Writing

Blog Writing

Copywriting

Copy Editing

Sales Copy

Creative Writing

Persuasive Writing

Content Development

Technical Writing

SEO

Brand Development

Digital Marketing

Marketing

Advertising

Available for hire fromNegotiable

Creative copywriter with a knack for innovation, SEO, and engaging content.

I am a Milwaukee-based copywriter with over 7 years of experience writing for industries like travel, fine jewelry, manufacturing, dentistry, nonprofits and more. Whether you’re looking for a great blog, help writing website content with strong SEO, or just want to brainstorm your next campaign, I can help you find your next great idea. Message me to check out my work as a copywriter and vintage fashion influencer. - Recently wrote a grant for my nonprofit client which won them $40,000 - My copy won Best Campaign at a 2023 travel marketing conference - I wrote the email with the highest open rate at my full-time gig 2 years in a row

Projects

Personal Website

Learn about my past projects and work samples.

Bostik Industrial Blog Post

I wrote 1-3 blog posts per week for the Bostik Industrial blog. This post is an example of one piece from a larger campaign about Bostik's compostable adhesive. In my time working on this blog, we maintained strong veiwership and surpassed 10,000 views consistently for the first time in the blog's history. See More

Inclusive Collection St. Lucia Destination Page

I recently wrote this page for Hyatt’s Inclusive Collection B2C website. The goal was to showcase St. Lucia’s features, attractions and history to entice travelers to book a trip there. I completed extensive research for this page, studying both St. Lucia and top keywords for this region to create the page, and also worked with our web development and art department to collaborate on the page’s layout and imagery.See More

Diamond Room Blog Post

I write regular posts fort The Diamond Room, a private jeweler in Dallas, TX. I wrote this blog to showcase the company's promises to customers and their key selling points.See More

Rural Opportunity Institute Blog

I write regular blogs for Rural Opportunity Institute, a non-profit based in North Carolina. For this blog I was given a short prompt about frontline communities, was asked to summarize the information and weave an emotional storyline through the post while showcasing what ROI can offer these communities.See More

Bostik Sound Damping Tape Video

I wrote the script for this Bostik Industrial video. Sound damping tape was a new application for our adhesives, and I did extensive research on the topic to create a content campaign. This video was the last piece in the series, and became one of our top-viewed pieces in the months after it was posted. See More

How Constraints Improve Organizations & Lead to Breakthroughs

I wrote this blog for my client, Rural Opportunity Institute, an innovative nonprofit that aims to end generational trauma through building resilience in rural communities.See More

5 Essential Post Wisdom Tooth Removal Tips

I write regular blogs for Mountain View Family Dental, an office based in Mesa, AZ. This blog was part of a recent series I created about wisdom tooth surgery.See More

Work History

SEO Copywriter

Hyatt CorporationJul 2021 - Present • 3 yrs 3 mos- Crafts SEO-driven copy for all company websites - Manages SEO keyword research projects - Coordinates SEO-related communications with SEO agency - Writes and edits copy for web content, email channels, print, and TV ads - Assists with website updates

Content Marketing Specialist

BostikAug 2020 - Aug 2021 • 1 yr 1 mo- Managed all copywriting for B2C adhesive manufacturing blog and social channels for a global audience - Coordinated and wrote content for nurturing email campaigns, print and video channels - Tracked all blog and social metrics in Google Analytics, LinkedIn, Facebook, and Twitter - Executed website edits in Jahia CMS - Developed strategic content campaigns around product launches, trade show events, and webinars

Copywriter

Apple Leisure GroupMay 2019 - May 2020 • 1 yr 1 mo- Wrote copy for three B2B travel brands for digital, print, radio, and email channels - Coordinated, wrote, edited, and approved all B2B email channel content - Developed tone and voice for all new and rebranded programs - Created landing page and site content for B2B websites - Wrote radio content for branded and co-operative ads - Wrote long-form content for company blogs and branded articles - Developed post copy for brand social channels

Assistant Account Executive

BVKJul 2018 - May 2019 • 11 mos- Managed Southwest Airlines Vacations (SWAV) digital media processes - Ensured SWAV digital media follows brand standards - Tracked production processes to meet strict deadlines - Coordinated promotional B2C email content and approvals - Maintained relationships with domestic and international clients through COOPed branding processes - Created and updated web pages in SharePoint

Travel Agency Engagement Intern

Mark Travel CorporationAug 2017 - Jul 2018 • 1 yr- Assisted with web marketing for four major travel brand websites - Created, coordinated, and executed sale email messaging for 16,000 travel agents - Audited company SharePoint platforms for sales team managers - Managed customer service email inboxes - Tested company websites in Alpha and Beta phases

Freelance Copywriter

Rural Opportunity InstituteJun 2022 - Present • 2 yrs 4 mos- Creates written content for blogs, email newsletters, impact reports, and other projects related to mental health and resilience - Interviews subject matter experts to gain insight for blogs and articles - Updates existing webpages with more engaging, SEO-driven content - Self-manages all assignments with little direction or supervision

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Top EarnerHas earned $5k+ on Pangea.

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Education

University of Wisconsin - Milwaukee

Bachelor's Degree, CommunicationSep 2014 - May 2018

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