Ameer Ali

Creative & Brand Strategist • UX Designer • UI Designer • Philadelphia, PA, US

UX research

Design

UI/UX Design

Research

Photoshop

Graphic Design

Available for hire fromNegotiable

Contracts

Hello, I'm Ameer! I'm passionate about people! I use creative, problem-solving, and design thinking to create user-centered digital products to impro

Skills and Attributes: User-Centered Design: Focused on creating intuitive and enjoyable user experiences through thorough research and iterative design. Collaboration: Proven ability to work effectively with cross-functional teams and stakeholders to align on goals and deliver impactful designs. Analytical Thinking: Strong capability to conduct and analyze user research, translating insights into actionable design solutions. Technical Proficiency: Skilled in using design tools such as Sketch, Figma, Adobe XD, and prototyping software. I am eager to bring my expertise in UX/UI design and digital marketing to your team and contribute to creating outstanding user experiences for your products.

Projects

UX/UI Design | Anheuser-Busch

The Busch website redesign aimed to improve user engagement and simplify the website's design and navigation. The project was part of a larger effort to redesign nine of Anheuser-Busch's core websites. The team responsible for the Busch website redesign consisted of, myself, the sole UX/UI designer and researcher, 1 visual designer, and 1 developer.See More

UX Researcher/Designer - Sherman's Car Care

Sherman's Car Care is a car maintenance and detailing company based in Delaware County & Philadelphia. The purpose of the app is to provide a seamless checkout process for individuals looking to get their car detailed and(or) serviced.See More

Work History

Digital Marketing Coordinator

Hands from the Heart Home HealthcareJan 2021 - Feb 2022 • 1 yr 2 mosCrafted and executed content strategies designed to optimize user experience across digital platforms, emphasizing brand awareness and strengthening engagement with caregivers and clients. ◦ Produced and curated monthly blog posts, serving as informative updates for users and highlighting strategic partnerships, all while ensuring relevance to user preferences. ◦ Delivered notable results, achieving an average of 30,000 monthly impressions on social platforms and consistently increasing followers by over 100 each month.

UX Researcher/Designer

Sherman's Car CareContract EmployeeDec 2023 - Apr 2024 • 5 mosLed the design process for the Sherman's Car Care app, focusing on user needs and brand consistency. ◦ Implemented clear navigation and communication strategies to facilitate easy use and booking. ◦ Conducted iterative design cycles, refining usability based on user feedback and testing. ◦ Collaborated with the CEO to understand business goals and user needs to identify and frame opportunities for research for the product strategy and design. ◦ Contributed to continuous monitoring and adaptation to meet evolving user needs and market dynamics.

Contract UX/UI Designer

BCC LLCContract EmployeeJan 2023 - Jun 2023 • 6 mosIntegrated user research findings into product strategy and design. ◦ Collaborated with the CEOto understand business goalsa nd user needs to identify and frame opportunities for research for the product strategy and design. ◦ Conducted and translated research into userflows, wireframes, mockups, and prototypes that resulted in the development of 3 company websites: BCC Properties, Beautiful Creative Concepts, & TheSparkleTouch.

UX/UI Design

Anheuser-BuschJun 2022 - Dec 2022 • 7 mosPartnered closely with stakeholders and cross-functional teams to understand user needs and business goals. ◦ Planned, conducted, and analyzed user testing and research to gain user insights, validate concepts, and drove development to the launch of 8 website redesigns and increased user engagement by 300%. ◦ Translated research into user flows, wireframes, mockups, and prototypes with a mobile-first mindset, to support product strategy and design.

Retail Sales Manager

T-MobilePart-time EmployeeOversee merchandising of products to establish, promote & enhance store’s visual image & boost customer familiarity with products & drive sales. ◦ Managing store inventory daily, consisting of sending & receiving devices & miscellaneous items for use. ◦ Supervise & lead team of Mobile Experts to optimize creative methods to increase customer retention. ◦ Lead store to be number one in the district August 2023, September 2023 & December 2023.

Digital Marketing Specialist

Chester Alumni ChapterFreelancerMar 2020 - Aug 2023 • 3 yrs 6 mosCraft compelling social media content to elevate brand visibility and enhance customer retention. ◦ Consistently generate an average of 25,000 monthly impressions on Instagram and achieve substantial follower growth. ◦ Author and publish monthly organization blog posts, offering insights into company updates and highlighting collaborations with esteemed brands. ◦ Produce captivating video and photo content, skillfully edited to captivate prospective customers and generate excitement for upcoming events.

Education

Cabrini University

Bachelor of Arts - BA, Communications2015 - 2018

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