Amelia Arce

I’m passionate about understanding the granular reasons consumers make decisions, not just socio-economically but at a personal/philosophical level. Working in multicultural markets at the micro and macro levels has allowed me to create consumer journeys that are scalable, reactivate, and provide creative economic models that express the complexity of the audience. I have spent the last several years developing artist's digital footprints and building scalable digital worlds that allow artists and brands to connect to their fans. Outside of the office, you will find me writing poetry, supporting the local art scene, and helping my community.

Projects

Bupa Es Mas Agent Portal

UX and content strategy for Insurance Agent Portal. Created in collaboration with multiple teams through the organization.

Bad Bitches Have Bad Days Too

Part of the “Traumazine” album cycle we created a virtual resource center for core fans.

Work History

Associate Director, Digital Marketing and Strategy

Roc NationJan 2022 - Jan 2024 • 2 yrs 1 moAs an Associate Director of Digital Marketing and Strategy, l contributed to the development and execution of digital marketing strategies, overseeing digital campaigns, and enhancing brand presence online.

Digital Marketing Manager, Strategic Partnerships

Sony Music EntertainmentApr 2019 - Jun 2022 • 3 yrs 3 mosCreative leadership overseeing regional social media, streaming, and digital content campaigns for brands in Latin America. Developed and drove creative digital marketing initiatives across all projects and managed agency relationships. Built economic models and cross-functioning teams across the region. Developed and managed content production for content series and CRM support.

Digital Marketing Manager

Miami City BalletJul 2017 - Apr 2019 • 1 yr 10 mosDeveloped, managed, and analyzed content for all digital assets including email, social, web, and search. Created and implemented content strategies for email, social media, digital advertising, and the website. Responsible for the creation, development, and reporting of content for social media channels both Company and School. Responsible for company website including development and user experience. Led reports on metrics and made campaign optimization. Worked with agencies on planning, management, and reporting on digital advertising campaigns. Researched and recommended best practices for digital marketing opportunities.

Strategic Planner

Ariadna Communications GroupJun 2015 - Jun 2017 • 2 yrs 1 moCrafted customer personas from segmentation data and analysis. Analyzed data collected from different surveys, case studies, social listening, and research websites. Designed, facilitated, and moderated client workshops for UX research. Proactively drew out actionable insights and stories from research and media to drive client business forward. Developed and delivered strategic approach for travel, consumer goods, and healthcare clients. Supported the generation of new business and revenue opportunities. Oversaw the strategy of all client campaigns and projects, providing the creative team direction to ensure the marketing and creative work is on-strategy and on-brand. Reviewed creative concepts and provided additional input or recommendations on client and project strategy. Consulted/interviewed subject matter experts to capture information and translate it into captivating and concrete storytelling. Collaborated and developed content strategy, UX, and contributed creative ideas for campaigns.

Social Media Manager

TEL3Sep 2014 - Jun 2015 • 10 mosCreated and implemented content strategy and social media planning for Tel3, Tel3Advantage, Llamadas a Cuba, and TEL3 Blog. Used content and engagement strategies to generate more traffic and connect with consumers. Assessed current social media marketing strategies to determine rate of investment. Identified and tapped into new channels to optimize ROI and fuel revenue growth. Monitored online reputation and ensured the success of client programs. Engaged blogging community to leverage influencers for given target demographic. Analyzed and reported new learning from social media campaigns. Part of the Customer Service Team, to improve client satisfaction with brand. Effectively drove brand awareness, engagement, and traffic to social media pages, growing over 40K followers since starting.

Education

Florida International University

Bachelor of Science (BS), Multi/Interdisciplinary Studies

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!