Amie M.

Content Marketing Manager

Brand Partnership Manager

Social Media Marketing Specialist

Los Angeles, CA, US

Go-to-market Strategy

Brand Development

Budgeting

Project Management

Talent Management

Influencer Marketing

Trend Forecasting

Cultural Competency

Development

Television

Content Creation

Content Development

Integrated Marketing

Campaign Management

Creative Thinking

Creative Direction

Marketing Strategy

Content Strategy

Brand Strategy

Available for hire fromNegotiable

Contracts

Creative Producer & Creative Strategist Specializing in Creative Direction and Story Development

I'm an Emmy-nominated producer who's spent 15 years at the intersection of culture, content, and what's next. I help brands understand cultural shifts and turn them into stories that connect. My superpower? Spotting trends before they're trends. I launched MTV's digital platforms (MTV Style, Soundtrack) when everyone else was still focused on TV. I was building influencer networks at ICON Network before "influencer marketing" was even a term. At Fuse, I turned Big Freedia's final season into a $2.5M earned media moment by activating partnerships from BET Awards to DragCon. Through my consultancy 5 Rising Media, I work with talent, brands, and production companies to develop content that feels culturally relevant because it actually is. I've partnered with Dallas Austin on branded content for Virgin Galactic, consulted for Page Six Media's lifestyle slate, and helped management firms identify and develop emerging talent. The through-line in everything I do—from producing Emmy-nominated courtroom TV to designing interiors for celebrity clients—is making things that tell authentic stories. I source unique pieces, connect with skilled craftspeople, and create experiences that reflect people's real lives, not aspirational fantasies. I'm looking for collaborations where cultural insight meets creative execution. If you're a brand trying to reach multicultural audiences authentically, a creator ready to scale, or a production company developing the next thing everyone will be talking about, let's talk.

Projects

AD | Inside Lena Waithe & Rishi Rajani’s Stylish L.A. Production Office

Designed, sourced and managed interior design of Lena Waithe's Hillman Grad Production offices. Including custom furniture design.

Big Freedia Dragcon

I developed and produced a Big Freedia Takeover for Dragon 2017 in NYC to promote the Season 6 launch of their eponymous series on Fuse. I booked and cast the ladies of Pretty Big Movement to participate in a venue halting New Orleans-style Second Line, culminating in a Twerk-off Contest (the move Freedia was famous for) See More

Street Style Millions

Celebrity lifestyle series for PageSix ripped from their own gossip column.

Everyday Luxe: How To Get Perfect Brows

RAEview goes to Beverly Hills and gets some eyebrow shaping tips & tricks from Damone Roberts, celebrity stylist extraordinaire! Which inspires her to give us a full brow tutorial.See More

Work History

Head of Development

5 Rising Media5 Rising Media is my consultancy, and through it I’ve developed and produced multiple unscripted TV and digital series. I’ve pitched and sold projects to Leftfield Pictures and Ish Entertainment, Hearst Media Group, Condé Nast and Ish Entertainment for a talent holding deal at BET. Because of my strong background in digital content strategy, I was brought on by Page Six Media to consult on their new lifestyle slate and produced 6 shorts for their platform. I’ve also worked closely with musician and film producer Dallas Austin to manage his slate of 15 projects and successfully sold a branded content pilot to Virgin Galactic and produced multiple digital shorts for the GRAMMY foundation. Similarly, I worked with management company Society Pictures to source IP that would interest their roster of talent and created a development slate of talent vehicles for them.

Founder + Principal Designer

Amaysing Design Co.In addition to my work as a producer, I run my own interior design business. One of my hobbies is making furniture, and remodeling houses. After consulting for a real estate developer for a couple of years, the CEO of a wellness brand, saw some of my personal designs through a mutual friend and hired me to design his new house. That led to additional projects, including Lena Waithe’s home remodel and the Hillman Grad Productions office redesign. For these projects, I traveled to West Africa to source unique pieces, collaborated with artists to create murals, craftspeople to create bespoke furniture, and worked closely with my clients to make sure their space told the story they wanted it to tell. I loved exploring my creative side in this new way and found that many of the skills I’ve used as a producer – storytelling, talent management, research, logistics, vendor relationships, trendspotting – apply to this space as well.

Freelance Senior Producer

Allen Media GroupJan 2021 - Jan 2024 • 3 yrs 1 moWrite and produce hundreds of hours of courtroom TV for ALLEN MEDIA GROUP including Emmy-Nominated episode of Judge Lake. I develop story ideas, cast, and direct talent for the company’s strip of syndicated daytime courtroom shows, including JUDGE MATHIS, JUSTICE FOR THE PEOPLE WITH JUDGE MILIAN, WE THE PEOPLE WITH LAUREN LAKE, EQUAL JUSTICE WITH JUDGE EBONI, JUSTICE WITH JUDGE MABLEAN, THE VERDICT WITH JUDGE HATCHETT, and AMERICA’S COURT WITH JUDGE ROSS.

Freelance Producer

Allen Media GroupJan 2018 - Jan 2019 • 1 yr 1 moI produced hundreds of hours of courtroom TV for Entertainment Studios, developing story ideas, casting, and directing talent for the company’s strip of syndicated daytime courtroom shows, including JUSTICE WITH JUDGE MABLEAN, THE VERDICT WITH JUDGE HATCHETT, and AMERICA’S COURT WITH JUDGE ROSS.

Producer & Creative Consultant

Fuse MediaJan 2016 - Jan 2018 • 2 yrs 1 moFuse brought me on as a consultant to manage the marketing campaign for a new season of BIG FREEDIA to expand the show’s reach to multicultural audiences. I developed strategic talent partnerships, including booking appearances for Big Freedia at Essence Fest, DragCon, and the BET Awards. I also produced a music video featuring top-tier influencer dance talent, and cultivated relationships with influencers to boost the series social reach. The result was 2.5M in earned media for the show. Owing to my success as a consultant, I began developing content for the network. I created MADE FROM SCRATCH, a celebrity-driven cooking show, which was the network’s highest performing digital series. I also secured pilot greenlights for two additional series, a music-driven animated series.

Digital Development Producer / Consultant

T Group Productions, Inc.Jan 2015 - Jan 2016 • 1 yr 1 moI oversaw the complete content lifecycle for T-Group Media’s slate of projects for Verizon’s go90 platform, including securing series orders for WATCH THIS NOT THAT and HAUL FOR LESS. I partnered with AwesomenessTV’s millennial-mom vertical Awestruck to develop the series and cast influencers.

Creative Executive, ICON Network

Endemol Shine GroupJan 2014 - Jan 2016 • 2 yrs 1 moICON Network was a partnership between influencer Michelle Phan and Endemol, the first talent-led multi-channel network dedicated to premium lifestyle content. MCNs had a unique model, where the channels maintained a roster of influencers for revenue share partnerships from their content and cast the same influencers in their own slate of originals. ICON took this to the next level by simultaneously developing properties for international and linear distribution. In my role, I created the content rollout strategy, collaborating with Michelle and Endemol executives to plan a programming schedule for 60 original series. I also secured influencer partnerships by identifying up-and-coming influencers whose voices blended well with Michelle’s and could bring the channel’s series to life.

Marketing Producer

UCLA Anderson School of ManagementJan 2013 - Jan 2014 • 1 yr 1 moIn this role, I produced a series of microdocs profiling students in UCLA’s MBA program to highlight how the degree could be used as a force of social change.

Manager, Programming

MTV NetworksMar 2008 - Mar 2010 • 2 yrs 1 mo

Manager, Programming & Acquisitions

MTV NetworksAug 2005 - Mar 2008 • 2 yrs 8 mos• Produced and managed multi-platform programming and promotions. • Created value through strategic partnerships with artists, labels, digital media companies and others to acquire content and syndicate original content. • Managed site development, strategy, content development and acquisition for gottempo.com. • Developed programming acquisitions strategy • Produced weekly multi-platform countdown show integrating on air, wireless, and online. • Tracked influencers and trends

Education

Pace University

Bachelors Degree, Communication

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