Amy Farahay

Creative & Brand Strategist

Content Marketing Manager

Operations Manager

Columbus, OH, US

Content Strategy

Paid Ads

Consulting

Marketing Strategy

Marketing

Operations Management

Available for hire fromNegotiable

Contracts

Business Operations Expert | Yoga Training Specialist

With over a decade of versatile experience in business operations, sales, and marketing, I specialize in optimizing workflows, driving revenue growth, and creating sustainable business models for small businesses across industries. My expertise lies in strategic planning, client relations, and creating scalable systems that position businesses for sustainable growth. Whether managing yoga studios or supporting broader small business operations, I am passionate about aligning operations with a company’s mission to foster success and long-term impact.

Projects

SOCIAL MEDIA MARKETING

🌟 Empowering Small Businesses | Strategic Operations & Marketing Pro 💼 Specializing in streamlined processes, revenue growth, and sustainable success 🤝 Passionate about helping businesses build meaningful client relationships With over a decade of experience in business operations, sales, and marketing, I transform small businesses by creating scalable systems, optimizing workflows, and crafting impactful strategies. Whether elevating yoga studios with transformative training programs or driving operational excellence across industries, I align business goals with mission-driven results. 📈 Expertise: Social Media Strategy & Branding Strategic Planning & Business Development Marketing Campaigns that Convert Let’s connect and grow your business authentically!See More

BUSINESS OPERATIONS & CONSULTING

🔑 Business Operations & Consulting | Scaling Success for Small Businesses 📊 Expert in streamlining processes, strategic planning, and driving sustainable growth 💡 Helping businesses thrive with tailored strategies and operational excellence With over a decade of experience, I specialize in optimizing workflows, enhancing profitability, and creating scalable systems that align with your vision. Whether it’s improving efficiency, boosting revenue, or developing strategic plans, I empower small businesses to achieve long-term success. 🌟 Core Expertise: Operational Strategy & Process Optimization Business Development & Revenue Growth Leadership Coaching & Team Alignment Let’s partner to elevate your business and unlock its full potential!See More

Yoga Studio Owners

🧘‍♀️ Supporting Yoga Studio Owners | Yoga Teacher Training Specialist 🌟 Helping studios thrive with impactful training programs & streamlined operations 💼 Expert in aligning business goals with yogic philosophy With over a decade of experience in business operations and the yoga industry, I empower yoga studio owners to create transformative Yoga Teacher Training programs that align with their unique vision and exceed Yoga Alliance standards. From designing comprehensive curriculums to optimizing operations, I provide the tools and strategies needed to grow your studio while staying true to its essence. 📈 Expertise: Designing Yoga Teacher Trainings (200hr & 300hr) Streamlining Studio Operations & Processes Enhancing Revenue Through Authentic Offerings Let’s work together to bring your vision to life, nurture your community, and build a sustainable, thriving yoga business.See More

Work History

Small Business Owner

Inspire TMAt Inspire TM, I empower yoga studios to design and implement transformative Yoga Teacher Training (YTT) programs that meet the highest industry standards while reflecting each studio’s unique style and philosophy. I specialize in developing customizable and pre-made YTT curriculums that exceed Yoga Alliance standards, ensuring comprehensive and high-quality programs aligned with the studio's values and vision. My services include curriculum development, Yoga Alliance support, and marketing resources to elevate a studio’s reputation, attract students, and create sustainable revenue.

Director Of Office Operations

Holy Cow! ConsultingSupport and guide organizations such as schools, churches, and libraries with conducting leader searches. Increased company sales by 50% within the first 6 months by streamlining processes. Own end-to-end customer experience, including sales, booking appointments, placing orders, collecting payments, and gathering feedback. Create client-specific, custom surveys, monitor completion rates, and compile responses. Sort response data according to client needs and partner with consultants to ensure they have appropriate data to guide decision making.

Sales / Marketing

GoYoga UniversityJul 2013 - May 2018 • 4 yrs 11 mosExpanded GoYoga by creating and orchestrating a sister company to drive revenue. Designed Teacher Training Partnership and exceeded the first year’s sales goal by 100%. Sold the program to studios and program participants through calling warm and cold leads. Managed all aspects of communication and marketing with studio owners from enrollment to completion. Built nationwide partnerships that continue generating income for the company.

Director of Operations

GoYogaFeb 2012 - May 2018 • 6 yrs 4 mosTotal oversight of company’s 5 studios, including 50-person teaching staff, payroll, and budgeting. Managed the day-to-day operations of the business, which grew from 2 studios to 5. Drove membership sales to best in class with 86% conversion. Marketed membership specials and teacher training programs which increased revenue by $100K. Oversaw studio managers, front desk staff, and teachers, including hiring, placement, and career pathing. Performed strategic planning of instructor schedules based on performance. Established efficient workflow processes, monitored daily productivity, and implemented modifications to improve the overall effectiveness of the business.

Executive Assistant

Century List ServciesJul 2004 - Aug 2008 • 4 yrs 2 mosMarketing consulting firm. Managed the highest volume account in assigned territory with $2M in sales. Compiled and analyzed sales and marketing reports. Negotiated with outside vendors. Managed the CEO's complex and frequently changing travel arrangements and coordinated the pre-planning of trips to ensure maximum benefit. Managed external contacts for the CEO and kept track of periodic communication needed for priority contacts. Supplied sales and marketing support to a sales force of 20 sales reps.

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