Top Talent like Ana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
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Ana Caballero

Analytics
Search Engine Marketing
HubSpot
Asana
Hiring
Content Strategy
Creative Direction
Business Development
Strategy & Business Development
Adobe InDesign
Digital Strategy
Hootsuite
Digital Marketing
Social Media Management
Graphic Design
Canva
Available for hire fromNegotiable
Contracts
Creative Marketing Specialist | Social Media Strategy & Project Management
I am a marketing communication specialist continuously learning new skills for growth and improvement, combining an analytical perspective with a deep curiosity for human behavior.

Work History

A

Head of Global Content & Programs

Alter Global VCAug 2021 - Apr 2024 • 2 yrs 9 mos● Owned and scaled Alter’s bi-yearly talent program by 2x the number of participants per cohort. The program matches exceptional talent to our 30+ portfolio SMEs across 12 emerging markets globally (from Mexico City, MX to Jakarta, Indonesia). Full ownership of operations, community, and strategy of this bi-yearly program that improved portfolio SME operational gains by 500+ hours per Fellow. ● Ensured efficient navigation and communication with all stakeholders of the Alter Fellowship program: 100+ Alter Fellows, 30+ portfolio SME hiring teams, and internal cross-departments as necessary. ● Authored and implemented content for owned media (LinkedIn, Instagram, Website and Newsletter); tracked and measured analytics to create targeted messaging for a widely diverse audience boosting following, while increasing engagement rate. ● Ensured high-quality, multifaceted, and consistent content streams, including podcast scripts and long-form publications through managing a team of external freelancers and collaborating cross-functionally with the firm’s internal and external stakeholders. ● Designed and implemented SEO-focused content strategies through comprehensive keyword research and competitive analysis, boosting organic website traffic from 25% to 40% and securing higher Google rankings for the firm. ● Proactively stayed up-to-date on competitive and consumer trends, identifying opportunities for our portfolio companies and the firm.
A

Marketing Fellow

Alter GlobalSep 2021 - Jan 2022 • 5 mos● Develop & execute content strategy across owned media
L

Content Marketing Consultant

La Costeña NicaraguaOct 2019 - Sep 2021 • 2 yrs● Developed a content strategy for B2B and B2C marketing, driving 200% growth in organic social media engagement and a 90% increase in assisted sales conversions via Instagram. ● Identified opportunities to celebrate stories, adventures, and user-generated content (UGC) that highlighted the airline and its “off-the-beaten-path” destinations in customer travels. ● Interpreted key digital performance metrics, presenting actionable insights to C-level leadership to drive future optimizations.
I

MBA Candidate

IE Business SchoolSep 2018 - Jul 2019 • 11 mos- Venture Lab Accelerator Finalist (top 10/80 teams) - Marketing Club
L

Digital Marketing Specialist

La Prensa NicaraguaFeb 2017 - Jul 2018 • 1 yr 6 mos● Led campaign that grew international customer subscriptions in the U.S. from 9 to 150+ in one quarter. ● Spearheaded integration of B2C e-commerce focuses, creating 10 KPIs to measure performance. ● Authored and implemented web content, resulting in international ad client growth to 100+ monthly users in Nicaragua and Costa Rica.
W

Content Editor

White Shark MediaJan 2016 - Feb 2017 • 1 yr 2 mos● Directed and edited 200+ SEO-optimized, industry-specific articles and scripts, boosting blog traffic from 100 to 19,000 unique monthly visitors. ● Served as an on-camera presenter for marketing campaigns and social media content, delivering engaging and authentic messaging to enhance brand visibility and audience connection. ● Mentored a team of 5 writers, improving cross-functional collaboration and output quality.
T

Bilingual Account Executive

Target OgilvySep 2014 - Dec 2015 • 1 yr 4 mosKey Accounts: Walmart/Supermercados La Union (Retail) Caterpillar Inc. (Construction & mining) Grupo Gente (Banking services) TGI Friday’s, Sushiito, Italianissimo (QSR/food service) La Costeña (Airline) CONANCA (Pro bono)
A

Bilingual Event Marketing Intern

ALSAC / St. Jude Children's Research HospitalJun 2013 - Aug 2013 • 3 mos
L

Reservations/Customer Service Intern

La Costena AirlinesNov 2012 - Jan 2013 • 3 mos

Education

I

IE Business School

MBA, International Marketing & Entrepreneurship2018 - 2019
U

Universitat Autònoma de Barcelona

2014
S

Spring Hill College

Bachelor's Degree, double major, Marketing & Psychology2010 - 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ana are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ana Caballero

Analytics
Search Engine Marketing
HubSpot
Asana
Hiring
Content Strategy
Creative Direction
Business Development
Strategy & Business Development
Adobe InDesign
Digital Strategy
Hootsuite
Digital Marketing
Social Media Management
Graphic Design
Canva
Available for hire fromNegotiable
Contracts

Work History

A

Head of Global Content & Programs

Alter Global VCAug 2021 - Apr 2024 • 2 yrs 9 mos● Owned and scaled Alter’s bi-yearly talent program by 2x the number of participants per cohort. The program matches exceptional talent to our 30+ portfolio SMEs across 12 emerging markets globally (from Mexico City, MX to Jakarta, Indonesia). Full ownership of operations, community, and strategy of this bi-yearly program that improved portfolio SME operational gains by 500+ hours per Fellow. ● Ensured efficient navigation and communication with all stakeholders of the Alter Fellowship program: 100+ Alter Fellows, 30+ portfolio SME hiring teams, and internal cross-departments as necessary. ● Authored and implemented content for owned media (LinkedIn, Instagram, Website and Newsletter); tracked and measured analytics to create targeted messaging for a widely diverse audience boosting following, while increasing engagement rate. ● Ensured high-quality, multifaceted, and consistent content streams, including podcast scripts and long-form publications through managing a team of external freelancers and collaborating cross-functionally with the firm’s internal and external stakeholders. ● Designed and implemented SEO-focused content strategies through comprehensive keyword research and competitive analysis, boosting organic website traffic from 25% to 40% and securing higher Google rankings for the firm. ● Proactively stayed up-to-date on competitive and consumer trends, identifying opportunities for our portfolio companies and the firm.
A

Marketing Fellow

Alter GlobalSep 2021 - Jan 2022 • 5 mos● Develop & execute content strategy across owned media
L

Content Marketing Consultant

La Costeña NicaraguaOct 2019 - Sep 2021 • 2 yrs● Developed a content strategy for B2B and B2C marketing, driving 200% growth in organic social media engagement and a 90% increase in assisted sales conversions via Instagram. ● Identified opportunities to celebrate stories, adventures, and user-generated content (UGC) that highlighted the airline and its “off-the-beaten-path” destinations in customer travels. ● Interpreted key digital performance metrics, presenting actionable insights to C-level leadership to drive future optimizations.
I

MBA Candidate

IE Business SchoolSep 2018 - Jul 2019 • 11 mos- Venture Lab Accelerator Finalist (top 10/80 teams) - Marketing Club
L

Digital Marketing Specialist

La Prensa NicaraguaFeb 2017 - Jul 2018 • 1 yr 6 mos● Led campaign that grew international customer subscriptions in the U.S. from 9 to 150+ in one quarter. ● Spearheaded integration of B2C e-commerce focuses, creating 10 KPIs to measure performance. ● Authored and implemented web content, resulting in international ad client growth to 100+ monthly users in Nicaragua and Costa Rica.
W

Content Editor

White Shark MediaJan 2016 - Feb 2017 • 1 yr 2 mos● Directed and edited 200+ SEO-optimized, industry-specific articles and scripts, boosting blog traffic from 100 to 19,000 unique monthly visitors. ● Served as an on-camera presenter for marketing campaigns and social media content, delivering engaging and authentic messaging to enhance brand visibility and audience connection. ● Mentored a team of 5 writers, improving cross-functional collaboration and output quality.
T

Bilingual Account Executive

Target OgilvySep 2014 - Dec 2015 • 1 yr 4 mosKey Accounts: Walmart/Supermercados La Union (Retail) Caterpillar Inc. (Construction & mining) Grupo Gente (Banking services) TGI Friday’s, Sushiito, Italianissimo (QSR/food service) La Costeña (Airline) CONANCA (Pro bono)
A

Bilingual Event Marketing Intern

ALSAC / St. Jude Children's Research HospitalJun 2013 - Aug 2013 • 3 mos
L

Reservations/Customer Service Intern

La Costena AirlinesNov 2012 - Jan 2013 • 3 mos

Education

I

IE Business School

MBA, International Marketing & Entrepreneurship2018 - 2019
U

Universitat Autònoma de Barcelona

2014
S

Spring Hill College

Bachelor's Degree, double major, Marketing & Psychology2010 - 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.