Ana Cervantes

UI Designer • Product Designer • Los Angeles, CA, US

UI/UX Design

Project Management

User Research

Prototyping

Branding

Web Design

Marketing

Market Analysis

Business Strategy

Presentation Design

Data Analysis

Figma

Javascript

HTML/CSS

JIRA

Adobe Creative Suite

Notion

Asana

Available for hire fromNegotiable

Product designer and project manager passionate about the dynamic intersection between human interactions, design thinking and innovations in tech.

Versatile and experienced designer and creative leader with a strong background in UX/UI design, branding, and business strategy. I approach every new challenge with a comprehensive understanding of the product lifecycle and customer journey and have worked across a variety of industries to drive successful products and reach business KPIs. I keep the end user in mind at every step of the development process to ensure user-centered products that bring impactful, frictionless experiences to life.

Projects

Regenerate CA

Led Regenerate California’s organizational branding and marketing launch. Worked with company founders and team leaders to lead design sprints to craft a successful brand identity and inaugural campaign. See More

Work History

Lead UX/UI Designer

Handzin, Inc.Aug 2022 - Present • 2 yrs 2 mos* Optimized primary user flows for Version 3 SaaS CRM product that connects medical practitioners to clients, resulting in an 80% improvement in clinical client usability using Figma * Led an international cross-functional team of 5 engineers, CTO, and CEO to redesign Version 3 SaaS software, leveraging market research and case studies. * Developed wireframes, prototypes, and a new design system based on UX/UI best practices and software studies, resulting in increased buy-in from executive leaders, developers, engineers, and company founders and a more efficient design process. * Translated stakeholder inquiries into actionable research points impacting software and engineering decisions, demonstrating effective communication skills and technical acumen.

Senior Product Manager, Lead Marketing and Operations

Expressive Arts PlaceFeb 2021 - Mar 2023 • 2 yrs 2 mos* Orchestrated the design and development of a successful B2B2C mental health app, securing partnerships with key stakeholders to deliver a cutting-edge solution. * Implemented innovative design strategies that scaled program accessibility, elevating clinical communications and productivity. * Revitalized the agency brand and executed a comprehensive marketing and communications plan, resulting in a 30% increase in user engagement and a 20% increase in revenue. * Managed a team of 5 marketing and operations staff, ensuring successful project delivery and cross-functional collaboration.

Founder, Lead Product Manager

I.D.E.A. Wave Co-LabJun 2019 - Jan 2023 • 3 yrs 8 mos* Conducted user research and A/B testing through focus groups and product workshops with industry professionals, resulting in a 30% increase in app satisfaction. * Led the end-to-end design of an educational application, creating a web app prototype that increased user retention by 60%. * Presented data-driven design decisions to cross-discipline team members and funders through facilitated design studios and collaborative discussions, resulting in successful funding and a 55% increase in app downloads.

UX/UI Design and Research

AlexandriaMay 2022 - Sep 2022 • 5 mos* Designed an AI product connecting artists with buyers, driving a 75% increase in sales. Improved usability and customer satisfaction by 86% through user research, A/B testing, and data analysis through Hotjar/Zoom. * Led successful redesign by creating wireframes, prototypes, and design specs for a responsive web app through Figma, resulting in a 60% increase in user engagement and a 75% increase in user adoption and satisfaction. * Presented findings to stakeholders and CTO to ensure successful implementation.

Creative Director

Ana Cervantes Art & DesignFeb 2012 - Present • 12 yrs 8 mos* Leverage over a decade of expertise in branding and design to develop innovative solutions for various industries, including tech startups, healthcare, education, and nonprofits. *Consistently capture the essence of client brands by designing compelling web apps, prototypes, brand strategies, marketing campaigns, and visual assets using Figma, Adobe XD and Adobe CS. *Drive collaborative and detail-oriented processes that exceed client expectations, resulting in successful project outcomes and the attainment of business goals.

Education

Azusa Pacific University

Professional Degree, Art Education and Visual Literacy Jun 2018 - Jun 2020

California State University, Long Beach

Bachelor's Degree, KinesiologyAug 2010 - May 2015

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