Anamitra Jana

Data-driven product designer with a master’s in human-computer interaction (HCI) and 3 years’ experience, delivering impactful, business goal-oriented solutions (TMF: Increased partnering NPO food pantry’s operational efficiency by 26.24%). Specializes in conducting end-to-end design processes: user research, product ideation, prototyping, and testing. Effective cross-functional collaborator (CTIL: leading innovation with AI/ML researchers and SDEs), passionate about user-centric design.

Projects

Toyota Mobility Foundation Project

Marion County (IN) communities experience substantial food insecurity. We partnered with food banks and local food pantries to understand the food assistance gap. My team partnered with Westminster Neighborhood Services (WNS) to develop tailored solutions to the challenges they face. Westminster Neighborhood Services struggles with lengthy client check-in processes, particularly for non-English speakers, causing frustration and inefficiency. ‍Underlying Issue: Language barriers create delays due to staff reliance on translation apps for repetitive client intake questions, impacting client experience and pantry efficiency. I designed "Translator Playlist," a feature that can be integrated into any existing translator applications. This solution enables users (here staff) to personalize and pre-load common check-in conversations/questions, translating them into any language with a single click. Also developed a temporary tool for immediate use. Result: Implementing this at Westminster Neighborhood Services improved both staff and client experience, substantially reduced new client registration time by 39.44% for non English speaker, and increased overall check-in process efficiency by 26.24%.See More

FiregenAI - Redlab (prev CTIL)

Writing incident reports for firefighters is not only time-consuming but also error-prone. It considerably increases their work stress, which has an adverse effect on their psychological well-being and job performance. I conceptualized and designed an advanced incident reporting system for the firefighters. It leverages deep learning and Natural Language Processing (NLP) to analyze raw conversation data, automatically extracting key details and summarizing the incident. This generates a high-quality draft report, saving firefighters time and ensuring consistent reporting. After reviewing and making any necessary edits, firefighters can submit the final report with ease. Impact: + User interviews with 8 firefighters revealed this could accelerate their incident report generation by at least 50% + Led team expansionSee More

Work History

Product Designer (Project Lead)

Redlab (previously CTIL)Full-time Employee● Led user research initiatives, including (5) interviews with firefighters, desk research, surveys, and field studies, to uncover user experience challenges, behaviour patterns associated with incident reporting and edge cases. ● Conceptualized a semi-automated incident report generation system using generative AI and NLP, projected to reduce report composition time by up to 50% (from user interviews with firefighters). ● Conducted solo exploratory research on technical requirements and limitations of generative AI, collaborating with subject matter experts in AI/ML. ● Communicated research findings to stakeholders, influencing team expansion and the addition of data science researchers, software developers, for concept validation (technical feasibility) and further research and development. ● Designed and refined the prototype through 3 rounds of iterations based on feedback from user testing with firefighters.

Product Designer

Toyota Mobility FoundationContract EmployeeJul 2023 - Jul 2024 • 1 yr 1 mo● Conducted in-depth explorative research (participatory observations and ethnographic studies) to gain a comprehensive understanding of the complex charitable food distribution system in US and stakeholders involved. ● Learned and Implemented service design and six sigma (SIPOC) methodology creating value stream maps, site maps and user journey maps, analysing, and visually documenting the intricate workflows of the food supply chain. ● Identified the critical bottleneck the pantry operations (language barrier) and facilitated cross-disciplinary collaboration through co-design workshops and design sprints for comprehensive problem-solving and concept development. ● Designed and built a scalable translation web application utilizing Figma and FlutterFlow, and successfully piloted live usability testing of the solution during pantry operations. ● Delivered a 26.24% increase in operational efficiency and a 39.6% reduction in average check-in time at the food pantry.

UX Research Assistant

Indiana UniversityPart-time EmployeeFeb 2023 - May 2024 • 1 yr 4 mos● Pioneered extensive field research on workplace accessibility, applying a user-centered design approach. ● Synthesized findings from over 40 research papers and articles, establishing a comprehensive overview of the challenges faced by disabled job seekers and the prevalence of accommodation support. ● Leveraged digital ethnography to capture rich, qualitative insights from the disability community on online forums.

UX/UI Graphic Design Intern

Indesign ElementsInternSep 2020 - Jan 2021 • 5 mos● Redesigned the company's website and design system, based on user testing and market research. ● Led high-impact marketing campaigns for B2C clients, driving brand strategy and crafting high-fidelity design mockups.

Education

Indiana University Bloomington

Master of Science - MS, Human Computer InteractionAug 2022 - May 2024

Amity University

Bachelor of Technology, Civil EngineeringAug 2016 - Aug 2020

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